Pascale Tabet
Dubai
Summary
Experienced graphic designer and video editor, having a Diploma in Digital Marketing with a focus on SEO, AI tools, and social media management. Proficient in Adobe Creative Suite with 4 years of experience crafting visually compelling designs. Dedicated to leveraging creativity and technical skills to drive effective digital campaigns and achieve business objectives.
Overview
14
14
years of professional experience
Work History
Graphic Designer & Video Editor
Mosaic
10.2023 - Current
- Experience
- Graphic Design Responsibilities:
- Created over 100 custom graphics and layouts for marketing campaigns, resulting in 30% increase in client engagement.
- Designed and produced 20+ high-profile logos, contributing to a 25% boost in brand recognition.
- Developed visual concepts and layouts for reports, advertisements, and logos, using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Integrated images, text, colours, and layout to craft compelling visual narratives that effectively communicated client messages.
- Video Editing Responsibilities:
- Edited and polished over 150 videos for various platforms, enhancing quality with graphics, effects, and sound.
- Implemented advanced editing techniques, reducing production time by 20% while maintaining high video quality.
- Stayed updated on industry trends and new techniques to continuously improve editing skills and apply cutting-edge methods.
- Ensured final video products met vision and objectives, leading to 40% increase in viewer retention.
Graphic Designer & Video Editor
Freelance
08.2021 - 09.2023
- Graphic Designer
- Created over 150 visually compelling graphics for digital and print media, including marketing materials, social media content, and branding assets.
- Collaborated with 10+ cross-functional teams to understand project requirements and develop innovative design concepts aligned with brand goals.
- Ensured 100% adherence to established brand guidelines, maintaining a consistent visual identity across 20+ platforms and campaigns.
- Managed 5–7 design projects simultaneously, consistently meeting deadlines and delivering high-quality work that exceeded stakeholder expectations.
- Video Editor
- Edited and refined over 200 hours of video and film footage using modern editing techniques and tools to produce polished final products.
- Maintained continuity across 300+ shots to ensure seamless flow and coherence throughout the videos.
- Applied graphics, music, sound effects, dialogue, and other special effects at appropriate places in 50+ videos, enhancing overall scene value.
- Performed color correction on 100+ videos, significantly improving the visual quality and viewer experience.
Video Editor Intern
Eddy Jazra Audio Production
06.2019 - 08.2021
- Coordinated with sound engineers to overlay audio tracks, improving video quality and viewer experience across 30+ projects.
- Compiled and edited footage from 10+ different sources per project, creating cohesive and engaging narratives for a diverse range of content.
- Collaborated with production teams to conceptualize and execute 15+ video projects, consistently meeting tight deadlines and project goals.
- Enhanced video aesthetics by applying motion graphics and visual effects to 20+ videos, differentiating content and increasing viewer engagement.
- Participated in regular team meetings, contributing ideas and insights that supported the successful execution of 5+ major projects and fostered a collaborative work environment.
Retail Manager
Lacoste (Holdal Group L.L.C)
01.2014 - 03.2019
- Overall Store Operations:
- Managed annual budgets of $300,000, maintaining financial records and overseeing inventory valued at $100,000.
- Set and achieved sales targets, increasing monthly revenue by 15% through strategic pricing and inventory management.
- Staff Management:
- Recruited, trained, and supervised a team of 10+ staff members, resulting in a 25% reduction in staff turnover.
- Conducted regular performance appraisals and implemented staff development programs, boosting staff productivity and morale by 30%.
- Customer Service:
- Handled approximately 20 customer queries and complaints daily, ensuring a high satisfaction rate with a 90% positive feedback score.
- Implemented customer service initiatives that improved overall customer satisfaction scores by 20%.
- Marketing and Promotions:
- Prepared and oversaw the creation of promotional materials and in-store displays for 12+ marketing campaigns, increasing foot traffic by 18%.
- Managed marketing efforts, including social media campaigns and local advertising, contributing to a 22% increase in brand awareness.
Retail Supervisor
Lacoste (Holdal Group L.L.C)
01.2013 - 01.2014
- Store Maintenance and Safety:
- Ensured the store was clean, safe, and welcoming for approximately 50+ customers daily, achieving a 95% satisfaction rate in cleanliness and safety audits.
- Staff Management:
- Managed a team of 10+ retail staff, including hiring, training, and scheduling, resulting in a 20% improvement in staff efficiency and a 15% reduction in absenteeism.
- Conducted training sessions for new hires, enhancing their performance and integration, which led to a 25% increase in overall team productivity.
- Pricing and Displays:
- Oversaw pricing and store displays for over 1000 products, ensuring accurate pricing and visually appealing arrangements that boosted sales by 10%.
- Implemented effective merchandising strategies that improved product visibility and increased sales by 12%.
- Customer Service:
- Handled approximately 20 customer complaints and queries per day, resolving issues promptly and achieving a 90% customer satisfaction rating.
- Developed and enforced customer service protocols that enhanced customer experience and fostered a positive store environment.
Retail Salesperson
Lacoste (Holdal Group L.L.C)
01.2011 - 01.2013
- Customer Service Excellence:
- Maintained high standards of customer service decorum while assisting approximately 50+ clients daily, both in-person and through various communication mediums (phone, email, chat).
- Achieved a 95% customer satisfaction rating by consistently providing courteous and professional service.
- Product Knowledge and Assistance:
- Provided detailed explanations of product features and characteristics to over 200 customers per week, aiding them in making informed purchasing decisions.
- Assisted clients in identifying and selecting products that met their requirements and adhered to their budget, resulting in a 15% increase in sales conversion rates.
- Feedback and Client Satisfaction:
- Contacted 30+ customers weekly to obtain feedback on their purchase experience and product satisfaction, addressing any concerns to enhance customer retention.
- Implemented feedback-driven improvements that contributed to a 20% increase in overall client satisfaction scores.
Education
Diploma - Graphic Design
MUC University
LebanonDiploma - Digital Marketing And Social Media Managment
MUC University
LebanonSkills
- Adobe Creative Suite
- Video editing
- Digital Design
- Photography background
- Graphic and media design
- Visual design
- Content creation
- Instagram account management
- Customer Service
- Social media expertise
- Graphic Design
- Social Media Design
- Sales monitoring
Languages
English
Advanced
C1
Arabic
Bilingual or Proficient (C2)
Timeline
Graphic Designer & Video Editor
Mosaic
10.2023 - Current
Graphic Designer & Video Editor
Freelance
08.2021 - 09.2023
Video Editor Intern
Eddy Jazra Audio Production
06.2019 - 08.2021
Retail Manager
Lacoste (Holdal Group L.L.C)
01.2014 - 03.2019
Retail Supervisor
Lacoste (Holdal Group L.L.C)
01.2013 - 01.2014
Retail Salesperson
Lacoste (Holdal Group L.L.C)
01.2011 - 01.2013
Diploma - Graphic Design
MUC University
Diploma - Digital Marketing And Social Media Managment
MUC University
Courses
• From Teller to Seller - Starmanship
• Advanced Selling Strategies - Starmanship
• Body Language - Unlimited Horizons
• (TOT) Training of Trainers - Unlimited Horizons
• Sales Coordination - Sodamco Weber Saint Gobain
• The 7 Habits of Highly Effective People - Unlimited Horizons
• Adobe Premiere Pro - Amer Atalla
• The Basic Nursing Care - Saint George Hospital University Medical Centre
• The First Aid - Saint George Hospital university Medical Centre
• Photography Basics - MUC University
Hobbies
- Photography: Developed an eye for detail and creativity.
- Learning New Things: Committed to continuous personal and professional growth, regularly engaging in online course.
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