PATRICIA MATHEW
Abu Dhabi
Summary
Multiple roles as a Sales and Marketing representative (including CRM, Networking, Social selling partnership marketing CRM Software) and full-time Nanny.
Overview
9
9
years of professional experience
Work History
Sales and Marketing Representative
Adidas Emerging Markets
Dubai
02.2022 - 07.2024
- Empowered sales teams with marketing content and campaigns to help drive sales
- Investigated approaches to scale personalised and targeted marketing to new and existing customers
- Supported price re-positioning strategies and implemented promotional programmes based on competitor pricing analysis and bench-marking
- Executed all marketing activities in line with crucial vendor marketing to deliver quality messaging and brand-focused content
- Coordinated with external suppliers involved in marketing delivery to meet all objectives within set timelines
- Grew sales pipelines by implementing data-driven marketing and creating search marketing campaigns to drive leads
- Analyzed product line sales and promotional sales results to identify issues and propose action plans accordingly
- Developed content and marketing campaigns to enhance customers' journeys through brand experiences and communication asset developments
full-time nanny/ babysitter
01.2021 - 01.2022
- Looking after 9 children
- Childcare
- Cooking and cleaning
- Laundry and ironing
- For the family of Mohamad Sorour
Sales and Marketing Assistant
East African Breweries LTD
Nairobi
01.2016 - 01.2018
- Developed short-term and long-term goals to meet sales targets and increase customer retention
- Studied competitors to investigate sales strategies and behaviour
- Devising innovative selling tactics
- Reviewed existing accounts to generate or follow through sales leads, targeting wider audience
- Followed up with customers to offer additional support and check resolution satisfaction
- Evaluated issues and concern to determine importance and urgency, prioritising and escalating complaints to manager
- Addressed customer queries to provide information regarding product specifications and uses
Education
Certificate in Barista/Customer Service -
Global Touch Institute
Abu Dhabi07.2024
Diploma in Food and Beverage Production -
Machakos Hospitality and Technical Institute
Machakos, Kenya01.2018
Diploma in Sales and Marketing -
Zetech College
Nairobi, Kenya01.2018
CSFK Institute of Technology Certificate of Merit -
01.2013
Kenya Certificate of Secondary Education -
01.2011
Skills
- Nanny
- CRM
- Networking
- Social selling
- Partnership marketing
- CRM Software proficiency
- Interpersonal communication
References
Provided upon request.
Languages
Swahili
First Language
English
Advanced (C1)
C1
Timeline
Sales and Marketing Representative
Adidas Emerging Markets
02.2022 - 07.2024
full-time nanny/ babysitter
01.2021 - 01.2022
Sales and Marketing Assistant
East African Breweries LTD
01.2016 - 01.2018
Certificate in Barista/Customer Service -
Global Touch Institute
Diploma in Food and Beverage Production -
Machakos Hospitality and Technical Institute
Diploma in Sales and Marketing -
Zetech College
CSFK Institute of Technology Certificate of Merit -
Kenya Certificate of Secondary Education -
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