PATRICIA PEREIRA
Dubai
Summary
Innovative Marketing & Operations Executive with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Operations & Marketing Executive
Passion F&B
02.2024 - Current
- Managed marketing for 10 Michelin-selected restaurants, including Avatara (1 Michelin star) and Tresind Studio (2 Michelin star)
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed and updated websites, including website content, captions for all brands and restaurant listings for 10 establishments
- Coordinated with online platforms (Zomato, Careem, TripAdvisor, The Entertainer) to track promotional postings
- Coordinated with various brands for promotional partnerships and collaborations
- Monitored and tracked email campaigns, managing responses and submitting awards and Michelin forms for all restaurants
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Inviting food bloggers and top influencers to enhance visibility for all 10 restaurants
- Prepared monthly reports for each restaurant brand to track performance and marketing effectiveness
- Managed financial tasks, including petty cash, monthly expense reports, bookkeeping, cheque record maintenance, and invoice processing
- Ensured accurate data entry and financial record-keeping, developing strong attention to detail and multitasking skills
Digital Marketing Executive (Full Time)
RedrockIndia Digital Marketing Agency
04.2022 - 02.2024
- Designed and executed social media strategy across Instagram, Facebook, LinkedIn, Youtube and Twitter
- Increased social media lead generation over monthly through regular engagement with followers and customers
- Worked closely with the content marketing manager to represent the voice of clients to generate new blogs, post ideas and amplify those posts on social media
- Executing monthly Calendars & End of the month report
- Optimized the content calendars across all the platforms with new marketing and product launches
- Worked on Website writing, Blog writing, Social media marketing, Content writing & Client servicing
- Running Paid Ad campaigns & Organic campaigns
Social Media Marketing Executive (Internship)
Dr.Rashmi Shetty Dermatologist
10.2021 - 03.2022
- Overseeing all social media accounts and team management
- Developing content strategies and executing campaigns
- Composing blogs and creating monthly social media calendars
- Designing graphics and editing videos
Education
MBA - Information Technology Management
Amity University
01-2025
Bachelor of Management Studies - Marketing
N.K.T.T Sheth College of Commerce
Thane, W01-2020
HSC -
Model College of Commerce & Science
Kalyan, E01-2017
Skills
- Digital Marketing
- SEO Copywriting
- Copywriter
- Project Management
- Wordpress / Web Designing
- Ms Excel / Word
- Hubspot / Canva / Adobe
- Accounting / Bookkeeping / Tally
- ACE / SAP / ZOHO Applications
Certification
- Completed Certificate program in MSCIT from Maharashtra Board (Scored 80/100).
- Completed Certificate Online Course in Digital marketing, Social media marketing & Advanced Excel.
- Certificate in Inter college poetry writing competition.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
Timeline
Operations & Marketing Executive
Passion F&B
02.2024 - Current
Digital Marketing Executive (Full Time)
RedrockIndia Digital Marketing Agency
04.2022 - 02.2024
Social Media Marketing Executive (Internship)
Dr.Rashmi Shetty Dermatologist
10.2021 - 03.2022
MBA - Information Technology Management
Amity University
Bachelor of Management Studies - Marketing
N.K.T.T Sheth College of Commerce
HSC -
Model College of Commerce & Science
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