Martial arts
Hi, I’m
Paul Morel
Commercial Director
Dubai
Summary
Commercial Director Results-oriented Commercial Director with a solid background in the building and construction industry and a strong focus on sales excellence. With over 10 years of experience in international multi-site and multi-brand environments, I have successfully developed and implemented commercial strategies that deliver tangible results while effectively managing stakeholders. I excel in performance and change management, driving operational improvements and optimizing sales operations. With outstanding leadership and communication skills, I have a proven track record of motivating and developing high-performing teams. Fluent in French and English, I am eager to contribute to Leviat's growth and success by leading the commercial department, driving international business opportunities, and ensuring effective stakeholder management.
Overview
23
years of professional experience
6
years of post-secondary education
1
Certification
4
Languages
Work History
OBER GROUPE (construction, Building Materials)
Head of Branch for ME, Africa & Central Asia
2009.06 - Current (15 years & 3 months)
Job overview
- Founded and Managed the Group's Branch representing 4 brands
- Delineated the pricing strategy, prepared budgets and forecasts
- Sales Network Management: Contractors, Interior Designers, Fit-out companies
- Leading to an increased average turnover year-by-year of 20% with a substantial growth in profitability
- Scouting and Recruitment of Agents & Distributors, appointed 25 new Agents & Distributors resulting in singing 230 new key accounts
- Increased the Group's high quality Brands awareness, share of the market average by 27% by implementing the marketing plans and budget
- Organized more than 70 Technical/Commercial coaching for Distributors Sales Teams and managed 180 persons
- Received recognition for exceptional people management skills and dedication as a Commercial Director, highlighting the ability to inspire, motivate, and empower team members to achieve outstanding driven results
- Received commendation for successful alignment of the sales network management strategy with the Group's objectives, resulting in sustained growth, profitability and cost reduction by 15%
- Implemented performance management processes, including goal setting, regular feedback, and performance evaluations, resulting in increased employee engagement and productivity
- Successfully aligned sales performance with the company's business objectives and key performance indicators (KPI), resulting in consistent achievement of targets and overall business growth.
OBER GROUPE (construction, Building Materials)
Area Manager for Europe, ME, Africa
2005.10 - 2009.06 (3 years & 8 months)
Job overview
- Achieved significant success by implementing a supportive and responsive approach that fostered cross-selling opportunities
- Defined and executed the go to market Strategy, according to the Group's strategic objectives
- Negotiated Master Agreements with Top Accounts: attending to the commercial, operational and financial aspects
- Identified and Analyzed 75 Market channels and Competitors for products like acoustics and decorative panels, concrete panels, for newly constructed buildings or under renovation, or Maintenance
- Strategically Scouted and Recruited Agents & Distributors, Expanding Sales Network by 32 and Increasing Market Share by 38%
- Distribution, Sales & stakeholders Management, organized and conducted more than 78 Technical and Commercial coaching for Distributors Sales Teams, which resulted in 44% increase in specifications during design stage
- Supplied and completed more than 1,000 new fitout projects, by Implementing a new client approach using innovative ways of data analysis, resulting in a 30% reduction in operational costs."
- Contributed to the overall growth and profitability of the business by aligning distribution and sales network management activities with the technical support provided, resulting in increased sales and customer satisfaction.
NFT - POTAIN (Constrcution)
Sales & Marketing Manager for ME
2002.02 - 2004.06 (2 years & 4 months)
Job overview
- Implemented Advertising Strategy, Marketing and Communication Campaigns
- Optimized company Database integrating different sales channels in an omni comprehensive new CRM System
- Developed and improved 1000 of Commercial Offers for key Construction companies
- Established 15 strategic partnership with key players (Samsung Construction, Bouygues Construction)
- Optimized 20 % cost reduction for the Sales and Marketing department
- Created the company website, supervised a team of 15 employees handling support services which increased by 28% the clients' loyalty
- Played a key role in fostering a customer-centric culture within the organization, emphasizing the importance of account development and long-term relationship management
- Consistently exceeded revenue targets year after year, driving significant revenue growth and contributing to the organization's financial success
AUTONEUVE (Automotives), Paris
Chief Project Consultant
2001.03 - 2002.01 (10 months)
Job overview
- Managed a team of 10 direct reports, resulting in a 17% increase in sales revenue within the first quarter
- Researched and assessed 4500 clients’ profile, cyber-buyers’ behaviors, customer loyalty
- Revamped a flexible Strategic and Marketing plan for Global positioning
- Settled co-branding agreements with market key players and car dealers, recruited 48 Dealers
- Contributed to process improvement, and operational excellence through the application of industrial engineering principles and achieving measurable results
- Implemented Accountability and Best Practices, Resulting in 23% Improvement in Operational Performance in a fast-growing market
JEFFERSON SMURFIT (Packaging), Paris
Consultant
2000.01 - 2000.11 (10 months)
Job overview
- Elaborated of over 1500 RFI, RFP Questionnaires, analyzed and improved internal procedures to ensure efficiency and continuous improvement within the organization
- Successfully analyzed and optimized the value chain, resulting in a improved overall business performance and improved cost reduction of 3 billion Euros over the entire Group (Purchase, logistics, and overhead costs)
- Coordinated Market Analysis including evaluation of top 200 clients’ demand and suppliers’ bids
- Activity performed in collaboration with 2 Consultant Providers: At Kearney and PWC
Education
University of Paris Assas
Master from Management
1999.09 - 2000.06 (9 months)
I.A.E University of Poitiers
DESS from Marketing and Strategy
1998.09 - 1999.06 (9 months)
University of Paris Dauphine
Master from International Economy
1997.09 - 1998.06 (9 months)
University of USEK
Master from Business and Commercial Science
1993.09 - 1997.06 (3 years & 9 months)
Skills
Microsoft Dynamics 365 CRM
undefinedSoft Skills
o Outstanding Leadership abilities to influence and motivate teams to reach higher standard of performances
o Strategic direction mindset that enhances a forward-thinking process with the aim to envision market scenarios and opportunities
o Project Management, great ability to prioritize, set goals, and keep teams focused on deliverables and timelines.
o Change Management, strong personal resilience, excellent communication skills, able to deal with ambiguity and lead people during uncertainty and changes
o Cross-cultural skills with a natural attitude to embrace inclusion and diversity, create new profitable business relationship that foster trust
Certification
Organizational Leadership
Interests
Alternative Medecine
Traveling
Volenteering & Community
Timeline
Organizational Leadership
2023-05
Head of Branch for ME, Africa & Central Asia
OBER GROUPE (construction, Building Materials)
2009.06 - Current (15 years & 3 months)
Area Manager for Europe, ME, Africa
OBER GROUPE (construction, Building Materials)
2005.10 - 2009.06 (3 years & 8 months)
Sales & Marketing Manager for ME
NFT - POTAIN (Constrcution)
2002.02 - 2004.06 (2 years & 4 months)
Chief Project Consultant
AUTONEUVE (Automotives)
2001.03 - 2002.01 (10 months)
Consultant
JEFFERSON SMURFIT (Packaging)
2000.01 - 2000.11 (10 months)
University of Paris Assas
Master from Management
1999.09 - 2000.06 (9 months)
I.A.E University of Poitiers
DESS from Marketing and Strategy
1998.09 - 1999.06 (9 months)
University of Paris Dauphine
Master from International Economy
1997.09 - 1998.06 (9 months)
University of USEK
Master from Business and Commercial Science
1993.09 - 1997.06 (3 years & 9 months)
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