Peggy Chakawhata
Dubai
Summary
Results-driven digital marketing expert with over 10 years’ experience delivering results across Fintech, FMCG, automotive, travel, and health sectors. Proven track record in managing end-to-end digital marketing campaigns, SEO/PPC strategy, and international campaign execution. Sufficient in working with Google Ads and Meta Business Suite/Meta Ads.
Overview
15
15
years of professional experience
5
5
Certifications
Work History
Marketing Project Manager (Freelancer)
J&J / Kenvue (Consumer Health) via Upwork
04.2023 - Current
- Managed budgets (ca. $500k/pa), tracked performance, and hired freelancers.
- Oversaw creative delivery: event stands, banner creation, translations, VO production.
- Led various ad hoc marketing projects across Central Europe.
- Served as primary contact for managing all contract-related inquiries.
Meta Campaign Manager (Freelancer)
The Estate Collective - Dubai
Dubai
09.2025 - 11.2025
- Launched targeted Meta Ads campaigns, significantly increasing brand visibility.
- Established Meta Business Suite, including creation of company name and logo.
- Developed compelling Instagram copy and designed visually engaging promotional assets.
- Analysed campaign performance metrics to refine goal completion.
Digital Product Manager (Freelancer)
Media Quest Group
05.2022 - 06.2023
- Managed website rebrand, income/outgoings, and CMS operations.
- Coordinated Google Search Console tasks with developers to optimize site performance.
- Managed Jira ticket assignments and coordinated talent sourcing to streamline project workflow.
PPC Consultant
Kelkoo Group
09.2019 - 04.2021
- Managed Google Shopping campaigns for DACH, Eastern, and Northern Europe.
- Received advanced quarterly training sessions on Google Ads and Shopping Campaigns in collaboration with Google Paris, to enhance team expertise and campaign performance.
Digital Marketing Specialist (Contractor Via Ssanyu LTD)
Red Deer (FinTech)
03.2018 - 06.2018
- Managed CRM B2B email marketing and AdWords.
- Supported events and optimized new website SEO.
- Managed new merchandise
Digital Marketing Specialist (Contractor Via Ssanyu LTD)
Philip Morris International
12.2017 - 03.2018
- Oversaw budget planning (SAP), website management, Salesforce CRM.
- Managed reward programs in collaboration with marketing agencies on retailer platforms.
Marketing Manager (Contractor via Ssanyu LTD)
Columbia Threadneedle Investments
06.2017 - 11.2017
- Localised European marketing campaigns.
- Used Salesforce Marketing Cloud (ExactTarget) to execute email pushes.
Sales & Marketing Specialist (Fixed Term)
ROMO Wind
01.2017 - 05.2017
- Led HubSpot migration and managed WordPress Website.
- Managed CRM, KPI tracking, and social media presence.
Online Marketing Manager, DACH Region
Hertz Europe
01.2016 - 12.2016
- Improved conversion rates by 5% YoY through digital inbound channels.
- Worked with Omniture and Google Analytics, as well as a CRM migrations, and social strategy.
Digital Content Executive (Contractor via Ssanyu LTD)
Avis Budget Group
07.2014 - 12.2015
- Led content migration for DACH sites, UAT testing, and SEO projects.
- Worked on email lifecycle and website optimisation.
Digital Content Executive
Barclaycard UK
04.2014 - 07.2014
Online Community Coordinator
Sony Computer Entertainment
10.2013 - 03.2014
Web Content Coordinator
Expedia Inc.
03.2013 - 08.2013
Senior Customer Care Agent
Air France/KLM/Delta
11.2012 - 02.2013
Campaign Entry Coordinator
i2i Events (Cannes Lions)
01.2011 - 01.2012
Education
BA (Hons) - Graphic Design / Advertising
Central Saint Martins, UAL
London, UK02.2012
Skills
- Digital Marketing: Over 10 years of experience across fintech, FMCG, automotive, travel, and health sectors, including SEO, PPC, Google Ads campaign management, Meta Ads Campaign management, website migrations and localisation
- Google Ads: Certified specialist with managed Google Shopping and AdWords campaigns across multiple regions
- SEO & PPC: Expertise in organic and paid search strategies, website migrations, and SEO project management, for mobile and desktop
- CRM & Email Marketing: Worked with CRM systems including Salesforce Marketing Cloud (ExactTarget), and HubSpot; executed B2B/B2C email marketing campaigns
- Project Management: Experience managing budgets, creative delivery, freelance hiring, and multi-region localisation
- Content Management Systems: Proficient with WordPress and other CMS platforms; managed website operations and migrations
Certification
CFA Institute - CFA Investment Foundations License
Languages
- German: Native speaker
- English: Highly proficient in speaking and writing
Personal Information
Hobbies
- Securities Investment
- Horse Riding
- Sailing (I hold a RYA Level 2 Sailing Certificate)
- Traveling
- Spending time with my family
Courses
09-2025
Timeline
Meta Campaign Manager (Freelancer)
The Estate Collective - Dubai
09.2025 - 11.2025
Marketing Project Manager (Freelancer)
J&J / Kenvue (Consumer Health) via Upwork
04.2023 - Current
Digital Product Manager (Freelancer)
Media Quest Group
05.2022 - 06.2023
PPC Consultant
Kelkoo Group
09.2019 - 04.2021
Digital Marketing Specialist (Contractor Via Ssanyu LTD)
Red Deer (FinTech)
03.2018 - 06.2018
Digital Marketing Specialist (Contractor Via Ssanyu LTD)
Philip Morris International
12.2017 - 03.2018
Marketing Manager (Contractor via Ssanyu LTD)
Columbia Threadneedle Investments
06.2017 - 11.2017
Sales & Marketing Specialist (Fixed Term)
ROMO Wind
01.2017 - 05.2017
Online Marketing Manager, DACH Region
Hertz Europe
01.2016 - 12.2016
Digital Content Executive (Contractor via Ssanyu LTD)
Avis Budget Group
07.2014 - 12.2015
Digital Content Executive
Barclaycard UK
04.2014 - 07.2014
Online Community Coordinator
Sony Computer Entertainment
10.2013 - 03.2014
Web Content Coordinator
Expedia Inc.
03.2013 - 08.2013
Senior Customer Care Agent
Air France/KLM/Delta
11.2012 - 02.2013
Campaign Entry Coordinator
i2i Events (Cannes Lions)
01.2011 - 01.2012
BA (Hons) - Graphic Design / Advertising
Central Saint Martins, UAL