Perla Arid
Dubai,UAE
Summary
Graduated with a BA in Business Marketing and Management from Université Antonine, Lebanon (2015). Over 8 years of experience as a regional brand marketer, specializing in campaign planning, sales growth, and brand awareness. Proven ability to organize events and maintain strong B2B/B2C client relationships while delivering monthly market analysis and insights. Consistently managed projects on time and within budget, contributing to business expansion across GCC, Lower Gulf, and Levant regions.
Overview
3
3
years of post-secondary education
11
11
years of professional experience
Work history
Senior Regional Product Manager, Imdad Group
Amico Group
01.2025 - Current
- Lead regional product strategy and execution across the Middle East and GCC markets.
- Implement global brand strategies in alignment with regional market needs.
- Develop and execute regional marketing and tactical business plans.
- Build and maintain relationships with international suppliers and ensure alignment with global marketing strategies.
- Manage product forecasting, inventory control, procurement, and order planning.
- Support and collaborate with the sales team to drive business growth and achieve regional targets.
- Plan and deliver product training and scientific education for internal teams and healthcare professionals.
- Organize and execute regional masterclasses, workshops, and educational events across Europe.
- Engage with key opinion leaders (KOLs), including dermatologists and plastic surgeons, to strengthen brand presence.
- Travel extensively across Europe to collaborate with suppliers, attend strategic meetings, and expand market reach.
- Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
- Drive product launches and ensure successful implementation of commercial initiatives across the region.
Regional Product Manager, Imdad Group
Imdad Group
09.2022 - 01.2025
- Successfully launched Vvoire Fillers and TESSLIFT Threads across UAE, KSA, Kuwait, Bahrain, and Oman.
- Managed regional marketing and educational strategies across the GCC and Middle East (UAE, KSA, Kuwait, Bahrain, Oman).
- Implemented regional tactical plans in collaboration with sales managers to achieve business objectives.
- Coordinated promotional campaigns, marketing materials, and product launches to ensure successful execution.
- Organized workshops, masterclasses, launch events, and medical education programs for healthcare professionals.
- Partnered with sales teams through field visits to strengthen product positioning and customer relationships.
- Delivered product training and continuous knowledge development for regional sales teams.
- Collaborated with marketing teams on market research and promotional initiatives for B2B and B2C lines.
- Managed promotional budgets, tracked ROI, and prepared performance reports on sales, marketing, and educational activities.
- Maintained strong relationships with international suppliers, key trainers, and brand advocates.
- Collaborated with the marketing team to run market research for both B2B and B2C lines.
Regional Brand Marketer, Medica Group
Medica Group
03.2020 - 09.2022
- reparing and implementing annual marketing plan roadmap that consists of Sculptura Fillers & Motiva Breast Implants.
- Launched Sculptura filler product in UAE, Lebanon and KSA.
- Developing promotional marketing collaterals; managing digital/on-field content.
- Maintaining relationships with B2B & B2C clients while supporting them with various marketing tools (digital and on field products).
- Supporting sales team by providing detailed monthly market analysis covering competition sales and marketing strategies.
- Preparing post events/marketing campaigns reports by analyzing data from different divisions.
- Building relationships with influencers/bloggers to better increase brand awareness.
Marketing Coordinator, Medica Group
Medica Group
03.2018 - 03.2020
- Overseeing and handling social media community management for all products.
- Updating and maintaining client's database and contact details.
- Pre-planning promotional materials by coordinating with different divisions.
- Coordinating social media campaigns by assembling and analyzing leads, preparing reports, and updating marketing calendars.
- Forecasting budgets for future events and marketing activities.
- Liaising and coordinating with brand suppliers to implement their marketing strategies.
- Overseeing and managing multiple 3rd party suppliers to ensure marketing requirements are met.
Marketing and Sales Executive, Soulco FZCO
Soulco FZCO
12.2016 - 03.2018
- Publishing of information and content using CMS (Content Management Software).
- Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures.
- Conduct customer surveys to assess requirements, needs and customer satisfaction.
- Collaborate with line managers in preparing budgets and monitoring expenses.
- Developing marketing collateral, content to be published and detailed proposals.
- Executing marketing campaigns across different social media platforms.
- Prepare and deliver presentations on different service providers.
- Cold calling to arrange meetings with potential customers to prospect for new business.
- Representing the company at trade exhibitions, events and demonstrations.
- Handled all content marketing initiatives to drive traffic, engagement and leads.
Content Marketing, Soulco FZCO
Soulco FZCO
12.2015 - 12.2016
- Publishing of information and content using CMS (Content Management Software).
- Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures.
- Conduct customer surveys to assess requirements, needs and customer satisfaction.
- Collaborate with line managers in preparing budgets and monitoring expenses.
- Developing marketing collateral, content to be published and detailed proposals.
- Executing marketing campaigns across different social media platforms.
- Prepare and deliver presentations on different service providers.
- Cold calling to arrange meetings with potential customers to prospect for new business.
- Representing the company at trade exhibitions, events and demonstrations.
- Handled all content marketing initiatives to drive traffic, engagement and leads.
Education
BA Degree - Business Marketing and Management
Université Antonine
Zahle, Lebanon 01.2012 - 01.2015
Skills
- Initiative and adaptability
- Collaboration and coordination
- Marketing strategy
- Digital marketing
- Communication skills
- Challenge acceptance and completion
- B2B and B2C marketing
- Search engine optimization
Languages
Arabic (Native)
Native
English (Fluent)
Fluent
French
Elementary
Timeline
Senior Regional Product Manager, Imdad Group
Amico Group
01.2025 - Current
Regional Product Manager, Imdad Group
Imdad Group
09.2022 - 01.2025
Regional Brand Marketer, Medica Group
Medica Group
03.2020 - 09.2022
Marketing Coordinator, Medica Group
Medica Group
03.2018 - 03.2020
Marketing and Sales Executive, Soulco FZCO
Soulco FZCO
12.2016 - 03.2018
Content Marketing, Soulco FZCO
Soulco FZCO
12.2015 - 12.2016
BA Degree - Business Marketing and Management
Université Antonine
01.2012 - 01.2015