Phanindra Kumar
Dubai
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Client Solutions Manager
Connect Ads by Alpeh
12.2018 - Current
- Work with Account Managers to understand the client brief and translate it into media plans while advising on the best platforms relevant to the client's objectives
- Developed and implemented successful media plans for digital campaigns
- Managed budgets and negotiated with media vendors to get best rates
- Maximized campaign results through effective media planning/buying
- Created detailed reports on campaign performances and presented them to the clients
- Delivered exceptional client solutions by identifying and addressing customer pain points, developing tailored strategies, and implementing effective action plans.
- Work cross-functionally with GCC offices for performance marketing to develop proposals and explore/exploit opportunities
- Project worked on DV360, Amazon ads, Adobe, Yahoo, We Transfer, Waze
- Develop strong relationships with internal and external partners to drive the effectiveness of interactive campaigns and overcome emerging challenges
Campaign Manager
Xaxis - Mena Dubai [GROUPM]
12.2016 - 11.2018
- Managing advertising strategies, operations and analysis of programmatic media buys for clients through Doubleclick product stack
- Strategize and manage programmatic display, remarketing, in-market segment campaigns across different platforms for various advertisers
- Building strategic plans to increase the performance of Display (CTR) and Video campaigns (Completion rates).
Digital Marketing Specialist
Accenture Services Pvt Ltd.
12.2014 - 11.2016
- Providing high end resolution to clients on ad trafficking, Targeting & Remarketing
- Help implement & troubleshoot third party tags/pixels in DFA/DCM such as MediaMind, Vizury
- Worked closely with their major North American clients in resolving innumerable issues pertaining to Digital Advertising.
Client Tech Support Associate
Dell India International Services Pvt Ltd.
05.2014 - 11.2014
- Troubleshooting issues related to Hardware and Software
- Used troubleshooting techniques and tools to identify technical defects/issues.
Technical Support Associate
Tech Mahindra
12.2012 - 02.2014
- Auditing calls to analyze the Quality and Communication of the call
- Installing and configuring new hardware and software.
Education
Bachelor of Science -
Hyderabad Institute of Technology And Management
HyderabadIntermediate -
New Vision Junior College
Skills
- Troubleshooting
- Media Planning
- Account Management
- Data Analysis
- Client Servicing
- Programmatic Buying
- Team Management
- Digital Marketing
- Campaign Management
- Growth Strategies
- Lead Generation
- Report Creation
- Relationship Management
- Client Development
Certification
- Google DV360
- Amazon DSP
- Google Ads
Languages
English
Hindi
Timeline
Senior Client Solutions Manager
Connect Ads by Alpeh
12.2018 - Current
Campaign Manager
Xaxis - Mena Dubai [GROUPM]
12.2016 - 11.2018
Digital Marketing Specialist
Accenture Services Pvt Ltd.
12.2014 - 11.2016
Client Tech Support Associate
Dell India International Services Pvt Ltd.
05.2014 - 11.2014
Technical Support Associate
Tech Mahindra
12.2012 - 02.2014
Bachelor of Science -
Hyderabad Institute of Technology And Management
Intermediate -
New Vision Junior College
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