Summary
Overview
Work History
Education
Skills
Websites
Locations
Honours
Community And Thought Leadership
Languages
Timeline
Generic

PHILIP JOSHUA

Dubai

Summary

Entrepreneur, growth strategist, and venture-builder with nine years leading companies in consulting, preventive health tech, cybersecurity, design, FMCG, and facilities services. Founder & Managing Partner of Southern Song Consulting Group (SSCG) and creator of Prvnt, an AI-driven preventive-health platform. Consistently drives market expansion, brand reinvention, and triple-digit digital-growth outcomes for clients across India, the GCC, and ASEAN. Named Young Entrepreneur of the Year 2016.

Overview

11
11
years of professional experience

Work History

Founder

Prvnt
Dubai
03.2025 - Current
  • Built an AI platform that merges wearable data, predictive analytics, and clinician dashboards to reduce chronic-disease risk.
  • Recruited and led a 12-member clinical, data-science, and engineering team; deployed HIPAA-grade security in beta.
  • Secured pilot programmes with UAE clinics covering 500 patients and opened seed-fund discussions with regional investors.

Strategy & Marketing Advisor

Kothari Industrial Corporation Ltd. (KICL)
Chennai
01.2025 - 04.2025
  • Advised the board on growth strategy and brand modernization, producing a refreshed go-to-market playbook.
  • Managed a short-term project to facilitate a million-dollar contract.

Strategy & Marketing Advisor

AIWO
Chennai
10.2023 - 03.2025
  • Repositioned the entire visual identity, unifying packaging, store, and digital touchpoints.
  • Grew social-media following more than four-fold through influencer collaborations and always-on content.
  • Developed new programme and product offerings that opened additional revenue streams.
  • Redesigned the corporate website end-to-end, increasing average time on page 65 percent.
  • Facilitated strategic partnerships with diagnostics and nutrition vendors, enabling bundled wellness solutions.
  • Orchestrated a multichannel campaign that lifted qualified leads 300 percent.

Founder & Managing Partner

Southern Song Consulting Group (SSCG)
Dubai
04.2022 - Current
  • Launched a strategy and venture-studio platform; scaled headcount from 3 to 30+ and opened GCC and ASEAN offices within 24 months.
  • Delivered 25+ engagements in technology, retail, and public-sector verticals, driving measurable share and engagement gains.
  • Incubated three ventures (including Prvnt); studio portfolio now represents 30 percent of SSCG valuation.
  • Built a GCC partner ecosystem contributing 40 percent of firm revenue; established an ASEAN practice focused on consumer brands.

Head of Digital Ventures

Kothari Industrial Corporation Ltd. (KICL)
Chennai
04.2022 - 11.2022
  • Led the launch of a digital-products unit after KICL acquired P&C Spotlight.
  • Directed all marketing efforts across diversified business lines and created Kothari Vision, an executive talk show streamed on social platforms.
  • Built operating divisions, instituted agile processes, and staffed a 15-person marketing department.
  • Established an F&B vertical, hiring core kitchen and front-of-house teams and piloting two café formats.

Co-Founder

El Mejor Coffee
Chennai
12.2021 - 03.2023
  • Launched a direct-to-consumer organic-coffee brand; reached 1 000 subscription customers in 12 months via story-led social commerce.
  • Secured estate-level supply agreements and established nationwide fulfilment before handing operations to the continuing partner.

Founder

P&C Spotlight - Acquired by Kothari group
Chennai
10.2018 - 04.2022
  • Grew a design and branding agency at a 70 percent CAGR to 18 staff before negotiating sale to KICL, retaining every client through transition.
  • Delivered flagship rebrands for fintech and e-commerce customers; maintained profitability throughout the acquisition period.

Co-Founder

PrimeFort Pvt. Ltd.
India
11.2016 - 05.2020
  • Built a cybersecurity consultancy delivering web-application penetration testing; signed 40 enterprise and SME clients, including IndiaFilings.
  • Cultivated a research team recognised in Google's Vulnerability Reward Program and spoke at 20+ security conferences.
  • Sold equity to the technical co-founder after three years of profitable growth.

Co-Founder

The Troops Facility Management Services
Chennai
01.2016 - 01.2017
  • Invested seed capital, structured service offerings, and led sales and marketing for an integrated maintenance venture.
  • Designed funnels that converted 80 percent of leads through door-to-door outreach, telesales, and social advertising.

Marketing Associate

Infom Atomicka (Tech) Pvt. Ltd.
Puducherry
06.2014 - 06.2015
  • Trainee role focused on competitive analysis and campaign ideation for IT-training courses.
  • Created inbound-lead funnels that doubled enquiry volume within three quarters.

Education

Bachelor of Business Administration -

Achariya Arts & Science College
Puducherry
01.2016

Skills

  • Built & Sold PrimeFort (Cybersecurity): Co-founded PrimeFort Pvt Ltd, a digital security services provider offering web application penetration testing and IT risk assessmentsaelinkedincom Scaled the company and led it through a successful acquisition, establishing PrimeFort as a trusted cybersecurity partner for numerous clients before exit
  • Built & Sold El Mejor (Coffee Brand): Co-founded El Mejor Coffee, a direct-to-consumer specialty coffee brand Developed an India Organics Certified coffee product line, roasted to order and delivered to customers’ doorstepsreadcv Grew the brand’s market presence and successfully negotiated its sale to new ownership
  • Built & Sold P&C Spotlight (Design Agency): Founded P&C Spotlight, a creative design and branding agency, in 2018 Scaled the agency’s operations, servicing a wide range of clients with branding, design, and marketing solutions Led the company to a successful exit in 2022 via acquisition by a larger firm
  • Thought Leadership: Mentors budding entrepreneurs and has been an invited speaker at industry and academic forums

Locations

  • Dubai
  • Chennai
  • Kuala Lumpur

Honours

Young Entrepreneur of the Year, Entrepreneurs Council of India, 2016

Community And Thought Leadership

  • Chief Operating Officer, Chennai International Youth Festival, 2021, Ran a 15-day, multi-venue event; cut costs 25 percent and doubled sponsor revenue.
  • Lead Organiser, Chennai International Youth Festival, 2019, Designed a 120-event programme for 50,000 participants; managed 300 volunteers.
  • City Lead, Headstart Network Foundation, Puducherry, 2017-2019, Launched Startup Saturday Puducherry and curated the 'Hacking Sales' edition.
  • Founder, Startup Puducherry Conference, Conceived and own IP for the region's first startup conference, delivered in partnership with local incubators.
  • Chapter Leader, OWASP, Vellore, 2017, Hosted secure-coding meet-ups and produced research content.
  • Guest Speaker, Various Universities and Schools, Frequent guest speaker at universities and schools, including WCC, MOP Vaishnav, Stella Maris, VIT, Achariya Arts & Science, Akshara Vidyashram, SASTRA, and MVIT.

Languages

Tamil
First Language
English
Proficient (C2)
C2

Timeline

Founder

Prvnt
03.2025 - Current

Strategy & Marketing Advisor

Kothari Industrial Corporation Ltd. (KICL)
01.2025 - 04.2025

Strategy & Marketing Advisor

AIWO
10.2023 - 03.2025

Founder & Managing Partner

Southern Song Consulting Group (SSCG)
04.2022 - Current

Head of Digital Ventures

Kothari Industrial Corporation Ltd. (KICL)
04.2022 - 11.2022

Co-Founder

El Mejor Coffee
12.2021 - 03.2023

Founder

P&C Spotlight - Acquired by Kothari group
10.2018 - 04.2022

Co-Founder

PrimeFort Pvt. Ltd.
11.2016 - 05.2020

Co-Founder

The Troops Facility Management Services
01.2016 - 01.2017

Marketing Associate

Infom Atomicka (Tech) Pvt. Ltd.
06.2014 - 06.2015

Bachelor of Business Administration -

Achariya Arts & Science College

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PHILIP JOSHUA