Summary
Overview
Work History
Education
Timeline
Generic
Pooja Doke

Pooja Doke

Publisher Solutions
Dubai

Summary

Strategic-thinking individual with 7 years of experienced in turning low-performing organizations into good revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.

Skillful at planning efficient daily routes and number crunching to ensure long term objectives are met by the organization.

Been in Dubai since February and already working with some reputed publishers like Khaleej Times, Gulf News, The National, Al-ain and Al-Roeya etc. It has been an inspiring start and I strongly believe that sky is the limit.

I look forward to putting my knowledge to use in a better way and broaden my horizons

"Let's root for each other and watch each other grow"

Overview

7
7
years of professional experience
5
5
years of post-secondary education

Work History

Director, Publisher Solutions

VidCrunch Inc.
Tel Aviv
09.2021 - Current
  • Work cross functionally with multiple business & tech teams in the company to deliver only the highest customer experience for our publishers, ensuring seamless support in helping them monetize.
  • Own all strategic and operational aspects, including integration and on boarding of new partners and collaborating with product and engineering.
  • Use strong analysis, interpretation and independent judgment to strategise and identify revenue opportunities for publishers.
  • Liaising with internal teams to execute strategies and deliver custom client requirements
  • Ideate on new product road maps.
  • Work on addressing and resolving client issues in a timely manner.
  • Ensure publishers receive the highest level of customer service and support.
  • Publisher portfolio:

Fashionlib, Khaleej Times, Gulf News, The National, Alroeya, Al-ain etc.

  • Demand Portfolio:

Adlive

Publisher Partnership Manager

Vdo.ai
Delhi
11.2020 - 06.2021
  • Managed team of employees, participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • I have been entrusted to maintain & enhance client relations along with effective up selling and recommendations for continued mutual growth.
  • Manage end to end business development, starting from lead identification to closing deals in co-ordination with the team.
  • Manage multiple publishers and optimize AD inventories to maximize the yield
  • I study the client's existing advertising options and consult them on the most appropriate processes, to ensure seamless integration of our solutions.
  • I drive measures that optimize the publisher's AD inventories for better results.
  • Client Profile: Greynium Technologies- oneindia.com, goodreturns.com, boldsky.com + 4 websites, news18.com (India's premium publisher) , mathrubhumi.com, andhrajyothy.com, sakshi.com, scoopwhoop.com etc.

Sr. Publisher Sales

Affinity Global Inc.
Mumbai
09.2019 - 11.2020
  • Responsible for driving sales, handling monetization end to end for programmatic opportunities like Display ads & HVR.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns with the help of tech team and operations team
  • Resolved problems, improved operations and provided exceptional service to publishers.
  • Client Profile: rediff.com, oneindia.com, sulekha.us, sakshi.com, madhyamam.com, indusos.com etc.

Sr. Manager- Media Sales

Admosphere Media & Entertainment LLP
Mumbai
05.2016 - 08.2019
  • Led projects and analyzed data to identify opportunities for a result oriented marketing plan across TV, Radio, Cinema Halls and Digital
  • Improved operations through consistent hard work and dedication.
  • Worked with customers to understand needs and provide excellent service.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Managed team of employees, overseeing hiring, training and professional growth of employees.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity like BARC.
  • Channel Sales- Aaho!! Music Channel (Launched by Badshah, Indian Rapper)

West Region: FCT and content sales

  • Media Sales- 360

-Media planning and Buying across TV, Radio, Digital and Theatre for Brands and Movies. Clients-Zoff Foods, Baraat Company, Narayan, Fugay, Ranangan, Bhikari, Krazzy Tabbar, Rab Da Radio etc

-International TV planning and buying for Films like Bahubali, Sachin:A Billion Dreams, Lucknow Central, Simran, Sonu ke Titu ki Sweety etc

Key Account Manager- Client Servicing

Manhattan Communications India Pvt. Ltd
Mumbai
11.2015 - 04.2016
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Conducted demographic research and analysis to create strategy and its execution across digital - Social Media, SEO and Google Adwords.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
  • Worked independently with minimal supervision.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Mentioned below are the highlights:

> Successful launch of WHP's first website digitally across India

> Successful Wonderchef's first store launch digitally across India.

Social Media- Strategy and Execution

Media Vantage
Mumbai
04.2015 - 10.2015
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity across facebook, twitter and instagram.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Participated in team-building activities to enhance working relationships.

Education

Bachelors in Mass Media - Advertising

V.E.S College of Arts, Science And Commerce.
Mumbai, India
06.2009 - 04.2012

MBA in Media And Entertainment - With PG Diploma in AV Production

Whistling Woods International
Mumbai, India
01.2013 - 01.2015

Timeline

Director, Publisher Solutions

VidCrunch Inc.
09.2021 - Current

Publisher Partnership Manager

Vdo.ai
11.2020 - 06.2021

Sr. Publisher Sales

Affinity Global Inc.
09.2019 - 11.2020

Sr. Manager- Media Sales

Admosphere Media & Entertainment LLP
05.2016 - 08.2019

Key Account Manager- Client Servicing

Manhattan Communications India Pvt. Ltd
11.2015 - 04.2016

Social Media- Strategy and Execution

Media Vantage
04.2015 - 10.2015

MBA in Media And Entertainment - With PG Diploma in AV Production

Whistling Woods International
01.2013 - 01.2015

Bachelors in Mass Media - Advertising

V.E.S College of Arts, Science And Commerce.
06.2009 - 04.2012
Pooja DokePublisher Solutions