Pooja Raval
Dubai
Summary
Dynamic Retail and Key Account Management professional with 6+ years expertise across luxury fashion and FMCG/beauty sectors (India, UAE, UK). Proven track record of managing multi-million-pound portfolios, delivering 30-40% revenue growth, maximizing ROI/P&L, and leading high-performing multicultural teams in flagship store operations.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
Work history
Supervisor/Floor Manager, Flagship store
Lacoste
Bicester Village, UK
04.2024 - 10.2025
- Flagship P&L & Growth: Managed flagship operations (AED 45M annual), driving 12% YoY growth and achieving 89% audit score. Ensured 99.8% accuracy in operations, including wholesale (25% growth).
- Team Performance & Leadership: Led 20+ multicultural team, reducing turnover by 35% via structured coaching. Consistently achieved 105-115% of weekly sales targets.
- Luxury Clienteling & CRM: Elevated customer experience (4.7/5.0 score). Drove 76% CRM growth (2,800+ clients), increasing repeat purchases by 22% and ATV by 18%. VM execution boosted conversion by 14%.
Senior Sales Assistant, Modern Trade
Heron Foods
Milton Keynes, UK
06.2023 - 03.2024
- Sales & Revenue Growth: Led a 10+ member team to deliver 15-20% monthly sales growth, consistently exceeding quarterly sales targets by 18%, which generated AED 415K in additional revenue.
- Customer Conversion & Engagement: Boosted floor conversion rate significantly from 28% to 38% through strategic merchandising. Enhanced customer retention by 24% via targeted in-store service strategies.
- Operational Excellence & Loss Prevention: Achieved a high standard of 95% inventory accuracy while proficiently managing AED 73K+ in daily cash operations with zero discrepancies, demonstrating stringent control and loss prevention expertise.
Key Account Manager, Modern Trade
Soulflower
Mumbai, India
06.2022 - 08.2022
- Business Expansion & New Accounts: Spearheaded Key Account business expansion, driving 30% growth in 3 months across a AED 39.1M portfolio. Secured 5 high-value accounts, adding AED 5.9M to the combined annual value.
- Budgeting & P&L Management: Managed financial performance, improving P&L margin by 8 points. Achieved AED 733K annual savings through effective cost optimization and strategic vendor negotiations.
- Promotional Planning & Market Reach: Developed and executed data-driven promotional planning and trade marketing strategies that expanded market reach by 40% (85 to 120 locations) and consistently boosted sell-through volume.
- Marketing & Branding Execution: Orchestrated partner-specific marketing and branding initiatives, including strategic visual merchandising, which boosted conversion rate by 14% and increased category market share from 22% to 26%.
- Operational Excellence: Optimized financial efficiency by improving inventory turnover from 4.5x to 6.2x. Enhanced team productivity by 28% while simultaneously reducing team attrition by 45%.
Sales Manager - Modern Trade
Kelloggs
Pune, India
08.2020 - 05.2022
- Account & Revenue Growth: Managed an AED 52M modern trade portfolio across 6 strategic accounts (e.g., DMart, Reliance), achieving 15% YTD growth (AED 7.8M incremental). Built joint business plans and negotiated annual contracts/trade terms.
- NPD & Market Share: Led successful NPD launch generating AED 3.7M first-year revenue (112% of target). Implemented ShopScore visual merchandising program to boost in-store brand presence by 32%, increasing market share from 22% to 26%.
- Promotional ROI & Investment: Managed AED 2.6M+ annual trade marketing investments, optimizing promotional ROI through data-driven planning. Secured incremental shelf space, resulting in 8% additional facings and profitable price point negotiations.
- Supply Chain & Financial Efficiency: Developed predictive demand forecasting model (94% accuracy), enabling efficient PO generation, reducing stockouts by 40%, and improving working capital by AED 960K.
Territory Sales Manager - Modern Trade
Reckitt Benckiser
Mumbai, India
02.2019 - 07.2020
- Portfolio Management & Strategic Growth: Managed an AED 98M modern trade/wholesale portfolio across 8 key accounts, achieving exceptional 40% YTD growth (AED 39M incremental) during the pandemic through agile account strategies.
- Negotiation & Promotional ROI: Led end-to-end account lifecycle, negotiating annual contracts, and securing AED 2M in incremental trade marketing investments. Optimized marketing spend to achieve a 35% ROI improvement and drove a 33% improvement in promotional effectiveness.
- Market Visibility & NPD Execution: Drove a visibility enhancement project across 150+ outlets, improving brand presence by 45% and increasing market share from 18% to 24%. Successfully launched 15+ new products (NPD) with optimized assortment and category management.
- Wholesale Development & Planning: Strengthened distributor relationships to expand the wholesale channel, improving secondary sales by 28%. Conducted monthly business reviews and utilized performance tracking to optimize supply planning and promotional intensity.
Education
Master of Science - Strategic Marketing & Customer Experience Management
University of Buckingham
United Kingdom 09.2022 - 09.2023
Skills
- Strategic Negotiation & Contract Management
- Trade Marketing & Promotional ROI
- Luxury Clienteling & CRM Strategy
- Predictive Demand Forecasting (or Supply Chain Optimization)
- Joint Business Planning (JBP) & Category Management
- Wholesale Channel & B2B Development
Languages
English
Native
Hindi
Native
French
Beginner
Timeline
Supervisor/Floor Manager, Flagship store
Lacoste
04.2024 - 10.2025
Senior Sales Assistant, Modern Trade
Heron Foods
06.2023 - 03.2024
Master of Science - Strategic Marketing & Customer Experience Management
University of Buckingham
09.2022 - 09.2023
Key Account Manager, Modern Trade
Soulflower
06.2022 - 08.2022
Sales Manager - Modern Trade
Kelloggs
08.2020 - 05.2022
Territory Sales Manager - Modern Trade
Reckitt Benckiser
02.2019 - 07.2020