Poonam Manglani

• Brand building through content marketing for Sharaf DG, categories, marketplace, services and 32 stores across Middle East.
• Developing campaigns, events and activations strategy
• Launching new stores, products and campaign IPs
• Establishing growth strategy for new and existing UAE stores
• Creating new content concepts and channels for growth
• Managing and writing press releases
• Copywriting for all platforms
• Increasing contribution of Digital channels for footfalls and business growth
• Develop content for sharafdg.com and Digital Platforms - Meta, Instagram, Threads, YouTube and LinkedIn
• Content ideas and formats for brands, contests and consumer engagement
• In-store content creation
• Analyse, monitor and report content trends, performance and brand engagement on all platforms
• Competition analysis for all social media platforms
• Social listening across all platforms
• Influencer Collaborations

• Planned marketing initiatives and worked closely with in-house design team to develop customized marketing materials and visuals for content
• Identified appropriate marketing channels and target customers for campaigns
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
• Strategized and created engaging and successful marketing, advertising, and website copy and content
• Managed campaigns for various clients that consistently exceeded sales goals
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans
• Onboarded new team members and coached personnel in marketing tasks
• Built branding, media, campaign and social media strategy for current and new products and services
• Marketing and Content Consultations
• Ideated, managed and executed large and medium scale events, conferences and programs

Clients:

Garden Up, The Experience Co., Isha Foundation, Saathi Pads, Roadhouse Hostels, Pink Turban Hostels, Home Chef, Tea Estates in South India, Travel Blogs and more

• Created and managed social media campaigns and budgets to maximise brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Wrote and distributed press releases to increase brand visibility.

• Created grassroots campaign initiatives mobilizing support.
• Strategized and executed campaign, marketing and social media strategy
• Worked with traditional media to obtain coverage of key events.
• User Engagement
• Intermediate Website UI and UX Framework

• New Product Strategy, ATL and BTL advertising, Content, Campaign Management, CRM Solutions, Social Media, On-ground activations, Events, Press and Supply Chain management
• Influencer Marketing. PR, Merchandise, Business Development and Grassroots program
• Digital strategy including direct, online, mobile marketing, social media, analytics, assets and content
• Media channels and spend
• Social media calendars and Engagement on social media platforms.
• Content creation and digital management for online platform including blogs
• Analytics and performance reviews of social media channels and company initiatives
• Market research and reporting for product launches and existing products
• Contact strategy and 360-degree CRM solutions

Accolades:

• Amongst Top 10 Social Media specialists - Facebook Middle East
• Invited by Google Middle East to share insights and perspectives on branding, content and strategy for YouTube
• Developed and launched an educational phy-gital product
• Top Brand Associations and grew follower base by 53% in 6 months on social platforms
• Spearheaded a successful crowdfunding campaign
• Successfully built and launched Festival marketing and Business Development program
• Created paid models and new avenues of revenue generation for Grassroots program

• New products and product improvements through industry trends
• Content creation & Programming for Middle East
• Design, content, print and distribution of monthly Programme Guide, Ad Sales and Distribution E-Newsletters directed to HNIs, Media Houses & Hospitality Sector
• Research and Analysis of business opportunities, competition behavior, customer insights and performance parameters
• New & Renewal contracts of Hotel and SMATV for Middle East
• Press and Publicity
• Ad spot scheduling

Accolades:

• Impacted Channel programming in the Hindi GEC and Music segments
• Programme Guide became a regular feature at major hotels across Middle East including 7 Star and 5 Star Hospitality Groups
• Revamped and relaunched the guide with improved content, fresh template and a brand new look
• Monthly circulation rose from 1500 to 16000 copies in less than a year's time
• Overshot monthly revenue targets
• Condensed credit period from over a year to one month, in 6 months, for Advertising Sales clients and agencies