Summary
Overview
Work History
Education
Skills
Awards
Certification
Interests
Timeline
Generic
Prabhu Menon

Prabhu Menon

Head of Product and Proposition - Middle East & Africa
Dubai

Summary

Dynamic strategic proposition director with over 12 years of comprehensive experience in end-to-end product and project management, including concept development, design, implementation, and optimization. Strong international background in business development, transformation, finance, product management, revenue cycle management, and client relationship management across competitive markets in the Middle East, Africa, and Europe. Proven track record of enhancing business operations and driving bottom-line improvements in healthcare, insurance, and various other industries. Skilled at navigating market dynamics, analyzing trends and competitors, while aligning organizational strategies with a commitment to fostering entrepreneurship and upholding integrity.

Overview

17
17
years of professional experience
4
4
Certifications

Work History

Head of Product & Proposition, Middle East & Africa

Allianz
07.2022 - Current

Oversaw Allianz’s largest health insurance portfolio by regional revenue (MEA), serving as a key member of the core NDA team responsible for the successful migration of Aetna’s health insurance business to Allianz. Managed new fronting partner arrangements across multiple regions, including Oman, Bahrain, and Kenya, while acting as a regulatory liaison to ensure compliance with country-specific mandatory healthcare requirements.

Key Achievements:

  • Played a pivotal role in securing over €75M in new business through the successful launch of the flagship Summit health plan.
  • Achieved 95% client retention by executing a detailed product mapping strategy during the portfolio acquisition.
  • Designed and implemented a new Preferred Partner Agreement with Marsh, resulting in over €15M in new business.
  • Led the redesign of the operating model at NextCare, delivering cost savings exceeding 15% at the bottom line.
  • Acted as the primary point of contact for C-suite executives across the MEA region, providing strategic guidance on local market dynamics, and supporting the development of new products and commercial channels.
  • Drove adoption of best practices for project management within the organization as a whole by introducing standardized processes and documentation methods.
  • Regularly reviewed competitor offerings to ensure our products remained at the forefront of industry trends and innovations.
  • Conducted market research to identify new opportunities for growth, leading to the introduction of successful new products.
  • Elevated the company''s reputation within the industry by consistently delivering high-quality and innovative products, attracting top talent, and securing strategic partnerships.

Head of Product & Proposition, Middle East & Africa

Aetna, a CVS company
01.2019 - 07.2022

Directed regional product strategy and oversaw the local product portfolio across 50+ countries in the GCC and Africa. Managed the full product lifecycle, including providing strategic direction for both qualitative and quantitative research. Focused on driving revenue growth by designing insight-led product features and functionalities. Worked closely with marketing and sales to shape and articulate Aetna’s competitive positioning. Led a high-performing product team, emphasizing capability development, competitive intelligence, and differentiation.

Key Achievements:

  • Forged strategic partnerships locally and internationally to enhance overall business performance. This included partner selection, due diligence, negotiations, compliance alignment, onboarding, and operational structure setup in markets such as the UAE (NAS Neuron), Africa (Sanlam), and Oman (MIC Frontier via NextCare TPA).
  • Led the digital transformation of the member experience by launching a mobile app and digital ID card solution, resulting in a 75% improvement in turnaround times, an 80% reduction in complaints, and a 63% boost in customer satisfaction.
  • Orchestrated the migration of the portfolio to a new operations platform, delivering 12.5% in cost savings and significantly improving customer experience.
  • Launched a new regional product tailored for the SME segment, managing the entire process from concept and development through testing and post-launch performance tracking — generating $10M in premium within the first year.
  • Created a Pan-Africa product proposition and led the development of a new distribution and fronting partnership strategy to support regional expansion.
  • Collaborated with sales and marketing teams to develop go-to-market strategies that maximized revenue potential.
  • Promoted Aetna’s proposition to senior brokers and conducted broker trainings to ensure market understanding and success.

Product Manager, Middle East & Africa

Aetna, a CVS company
07.2016 - 12.2018

Responsibilities:

  • Led a regional product refresh across Europe, APAC, and MEA, ensuring alignment with global strategy.
  • Launched a differentiated proposition for high-priority sectors such as aviation, oil & gas, and government.
  • Conducted in-depth market analysis across the GCC, resulting in the development of a tailored health product.
  • Delivered biannual training programs for brokers to strengthen product knowledge and drive sales performance.
  • Coordinated EMEA-wide roadshows to brief internal stakeholders on new solutions and strategic direction.

Key Achievements:

  • Collaborated with distribution teams on major group cases, contributing to an 85% business closure rate.
  • Created and launched a health offering in Africa that drove over $20 million in revenue.
  • Recognized with the Aetna Shukran Award for exceptional performance and teamwork for two consecutive years.

Senior Manager – Product, Sales & Marketing

Dun & Bradstreet
09.2013 - 07.2016
  • Responsible for managing the product throughout the product life cycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with Sales, IT, marketing and support departments to ensure revenue and customer satisfaction goals are met; Spearheaded the roll out of D&B’s “Economic Analysis Group” in the Middle East to increase revenue streams; Managed an eight-member sales team, recruited new sales executives, and managed training and performance, and led sales meetings.
  • Key achievements in this role:
  • Achieved 125% of the target for the year 2014 by acquiring new clients in the fields of Real Estate, Insurance and Governments as well as increasing the geographic reach on the division.
  • Boosted customer retention to 95% through creating comprehensive sales plan focusing on priority relationships and strategic partnerships including Oracle, Microsoft, IBM, Dell, Aptec and Comguard.
  • Successfully executed the SME Star awards and negotiated a 250K dollar barter deal with CPI Media.
  • Selected to represent D&B in Italy for the International Congress Conference.
  • Awarded the “Top Performer – Q4 2013” for resurrecting inactive accounts, aggressively pursuing new business and up-sell opportunities through consistent relationship building and targeted promotions.

Business Development Manager

Black Swan Enterprises
09.2012 - 08.2013
  • Set up business operations in Dar es Salam, Tanzania and established a distribution channel for in-house automotive brands “Velocity Solutions” and “Kolben”; Acquired major contracts with government, quasi government and Fortune 500 companies including KBR, DynCorp and Fluor; Represented Black Swan Enterprises at industry events and trade shows in Oman, Qatar, Africa and India.
  • Key achievements in this role:
  • Instrumental in achieving 45% growth in 2012 by expanding into new markets such as Ghana, Ethiopia, Kenya, and Nigeria.
  • Increased bottom line by 12% by finding alternate procurement sources and renegotiating with existing suppliers;

Relationship Manager

New Age Insurance Brokers
01.2010 - 06.2012

Financial Architect

Compass Financial Solutions
09.2008 - 01.2010

Education

Master of Business Administration - Strategic Management & Finance

Murdoch University
01.2010

Bachelor of Business Management - Finance

Christ University
01.2008

Skills

Influential leader: Transformation expert, cross-functional stakeholder management; Relationship builder; Trusted mentor and coach;

Awards

Summited Mt. Kilimanjaro, Member of the UAE SOS Team, Certified scuba diver, Member in the track driving experience at Autodrome and Yas Marina Circuit, Guide for the largest off-roading group in UAE

Certification

Certified Product Manager, AIPMM

Interests

Summited Mt Kilimanjaro Member of the UAE SOS Team Certified scuba diver Member in the track driving experience at Autodrome and Yas Marina Circuit Guide for the largest off-roading group in UAE

Timeline

Head of Product & Proposition, Middle East & Africa

Allianz
07.2022 - Current

Head of Product & Proposition, Middle East & Africa

Aetna, a CVS company
01.2019 - 07.2022

Product Manager, Middle East & Africa

Aetna, a CVS company
07.2016 - 12.2018

Senior Manager – Product, Sales & Marketing

Dun & Bradstreet
09.2013 - 07.2016

Business Development Manager

Black Swan Enterprises
09.2012 - 08.2013

Relationship Manager

New Age Insurance Brokers
01.2010 - 06.2012

Financial Architect

Compass Financial Solutions
09.2008 - 01.2010

Certified Product Manager, AIPMM

04-2008

CPMM - Certified Manager Certification

04-2008

Certified Product Marketing Manager, AIPMM

04-2008

Certified Scrum Product Owner, Scrum Alliance

04-2008

Bachelor of Business Management - Finance

Christ University

Master of Business Administration - Strategic Management & Finance

Murdoch University
Prabhu MenonHead of Product and Proposition - Middle East & Africa