Pradeep Mhatre
Dubai
Summary
Seasoned marketing professional with 13+ years of experience across diverse industries. Proven track record of orchestrating comprehensive marketing campaigns and driving strategic initiatives aligned with organizational vision. Adept in digital marketing, business development, sales and marketing, vendor management, and negotiations. Demonstrates exceptional skills in delivering successful outcomes and leveraging expertise to maximize business growth.
Overview
20
20
years of professional experience
Work History
Sr. Marketing Manager
The Luxury Real Estate
08.2023 - Current
- Spearhead end-to-end strategic marketing initiatives across global markets, aligning business objectives with data-driven decision-making to drive growth in the competitive real estate landscape.
- Deployed AI-powered chatbots to enhance real-time engagement and automate lead qualification, improving customer response time and lead nurturing effectiveness.
- Own full marketing budget and P&L responsibility, implementing cost-effective, ROI-focused strategies that elevated financial performance and operational efficiency.
- Engineered robust KPI frameworks and analytics dashboards, leveraging performance data and market trends to optimize campaigns and automate marketing workflows.
- Pioneered high-converting digital lead generation strategies using targeted campaigns, retargeting, and segmentation across channels like Google Ads, social media, and email.
- Launched and scaled impactful WhatsApp marketing campaigns and automated email sequences, significantly improving conversion rates and client nurturing touchpoints.
- Directed branding and creative initiatives, ensuring a cohesive and influential brand identity that boosted recognition and deepened client loyalty.
- Orchestrated seamless collaboration between marketing, sales, digital, and design teams, driving unified go-to-market strategies and delivering consistent messaging across all touchpoints.
- Successfully executed innovative and engaging campaigns that elevated brand visibility, improved customer engagement, and positioned the company as a market leader in the luxury real estate sector.
Head of Marketing
Drehomes Real Estate
03.2022 - 08.2023
- Developed and executed comprehensive marketing strategies, driving brand awareness and sales growth.
- Led and mentored a team of marketing professionals, ensuring successful campaign execution and achieving desired results.
- Implemented innovative marketing campaigns, resulting in increased lead generation and conversion rates.
- Collaborated with cross-functional teams to create impactful brand experiences that resonated with customers.
- Conducted market analysis and competitive research to identify new market segments and expand market share.
- Managed marketing budgets and optimized resource allocation to maximize return on investment.
- Cultivated strategic partnerships with agencies and vendors to enhance marketing capabilities and deliver exceptional results.
- Utilized database management for targeted email campaigns and effective social media marketing.
- Developed and implemented strategies to leverage digital and non-traditional marketing channels for increased brand exposure.
- Organized and coordinated company roadshows, open houses, and major events in collaboration with developers.
- Recognized with the Best Creative Campaign Award for Prypto at DAMAC, showcasing outstanding creativity and campaign success.
- Won the prestigious Emaar South Live contest, highlighting exceptional marketing skills and achievements.
Group Marketing Manager
ARMS Group of Companies
05.2019 - 03.2022
- Spearheaded a successful brand transformation, launching a new website and mobile app with a fresh identity, resulting in an astounding 264% increase in website traffic within just 6 months.
- Developed and executed strategic marketing strategies for multiple group companies, optimizing channels, budgets, reporting, conversion tracking, and seamless integration with sales teams and other departments.
- Oversaw the complete marketing profit and loss (P&L) of each group company, ensuring financial accountability and driving profitability.
- Orchestrated omnichannel performance marketing campaigns across social media, search platforms, and online advertising, leveraging selected channel websites and implementing automation for streamlined reporting systems.
- Achieved remarkable social media growth, expanding the Facebook following by 94%, Instagram by 24%, and TikTok following by an impressive 1074% in a short span of 6 months.
- Collaborated closely with external partners and agencies for impactful campaigns, media buying, public relations, and creative content creation, ensuring seamless execution and brand alignment.
- Led the implementation of comprehensive branding initiatives, producing high-quality sales materials, company profiles, presentations, flyers, brochures, and other essential documents vital for the success of sales and management teams.
- Demonstrated exceptional copywriting skills, crafting compelling and persuasive content for sales and marketing materials.
- Utilized web development expertise to build and optimize websites and landing pages for various group companies, enhancing online presence and user experience.
Assistant Marketing Manager
PURE GOLD JEWELLERS
04.2016 - 05.2019
- Orchestrated end-to-end execution of retail, digital, e-commerce, and branding initiatives across 150+ stores in the GCC, amplifying brand visibility and customer engagement.
- Led the development and implementation of holistic brand marketing campaigns, collaborating closely with PR, Social Media, Digital Marketing, CRM, and Product teams, delivering inspiring and impactful 360-degree marketing solutions within set timelines and budget.
- Spearheaded digital accounts, including planning, launching, and optimizing Google Adwords and Facebook ad campaigns across paid search, social, and digital channels, resulting in increased website traffic and customer conversions.
- Utilized Google/Facebook Analytics to analyze campaign performance, driving strategic improvements and maximizing customer engagement.
- Boosted mobile performance and search engine rankings through thorough website evaluation and optimization strategies.
- Allocated budgets effectively, prioritizing measurable mediums of paid media, loyalty programs, and SEO for optimal returns on investment.
- Pioneered the launch and management of the group's eCommerce platform, www.pugold.com, expanding the brand's online presence and driving sales growth.
- Conceptualized and executed influential influencer marketing campaigns, leveraging key industry influencers to enhance brand visibility and customer reach.
- Implemented a detailed process to improve data capture from 55% to 85% and enhance data quality from 45% to 85% across all regions, supporting data-driven decision-making and customer insights.
- Successfully launched and implemented a loyalty program across the GCC, driving customer retention and loyalty.
- Led the direction, design, production, and distribution of organization publications across traditional and digital channels, ensuring consistent brand messaging and engaging content delivery.
- Developed and managed a comprehensive marketing calendar, coordinating various sales promotions and brand-building activities throughout the year.
- Conducted regular training sessions for the sales staff, keeping them updated on marketing and promotion changes and requirements, enhancing their knowledge and performance.
Marketing Manager
ANSAR GROUP OF COMPANIES
03.2015 - 04.2016
- Orchestrated and spearheaded comprehensive marketing initiatives across the entire GCC region, encompassing promotional campaigns, digital marketing, and loyalty programs.
- Crafted captivating online brand and product campaigns to elevate brand recognition and resonate with target audiences.
- Amplified the organization's social media presence, achieving a remarkable 1150% increase in Facebook followers through strategic employment of organic and paid campaigns.
- Collaborated with esteemed entities such as the Philippine Consulate General and Kabayan Newspaper to successfully organize and coordinate impactful events.
- Forged strategic alliances with major banks, facilitating mutually beneficial EPP tie-ups and driving cross-platform brand promotion.
- Attained an impressive 18% increase in sales revenue through the execution of diverse marketing campaigns spanning ATL and BTL activities.
- Championed the adoption of innovative digital marketing techniques, resulting in heightened brand awareness and optimized marketing expenditure.
- Orchestrated engaging events that significantly bolstered footfall and sales across all outlets, translating into tangible business growth.
Assistant Manager - Marketing & Events
PINETREE PICTURES
01.2014 - 12.2015
- Worked towards the overall development of the organization w.r.t digital marketing, website development & social media presence.
- Helped clients promote the events through social media marketing & helped increase traffic by using organic & paid promotion methods.
- Locating and proposing potential business deals by contacting potential partners; discovering and exploring opportunities.
- Creating new concept ideas for events & promotions. Creating budgets as per the client's requirements & closing deals.
- Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options.
- Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
- Managed & organized social media accounts like Facebook, Instagram, Twitter & LinkedIn.
- Created budgets as per the client's requirements towards brand promotion & event execution.
Incident Manager (ITIL V3 Certified EXIN UK)
MPHASIS - HP Company
01.2006 - 12.2013
- Understanding the IT related requirement for the client & making sure that all the service level agreements are met by the team which included website support.
- With expertise in ITIL, implemented & managed problem management, change management & configuration management.
- Improving the usability, design, content and conversion of the company website & knowledge base.
- Implementing strategies and plans to maintain & improving SLA(service level agreement).
- Assist in developing knowledge capturing practices, including processes, forms, evidences, monitoring logs, etc. for scenario reconstruction purposes.
- Organizing & delivering product & process training for the new & current employees.
Education
Master of Business Administration - Marketing & Communications
Indian Institute of Planning & Management
Mumbai, IndiaBachelor of Technology - Electronics & Telecommunications
Udaipur University
Skills
- Advertising campaigns
- International marketing
- Multi-channel marketing experience
- Customer acquisition management
- Search engine management
- Marketing analytics
- Digital advertising
- Direct mail campaigns
Timeline
Sr. Marketing Manager
The Luxury Real Estate
08.2023 - Current
Head of Marketing
Drehomes Real Estate
03.2022 - 08.2023
Group Marketing Manager
ARMS Group of Companies
05.2019 - 03.2022
Assistant Marketing Manager
PURE GOLD JEWELLERS
04.2016 - 05.2019
Marketing Manager
ANSAR GROUP OF COMPANIES
03.2015 - 04.2016
Assistant Manager - Marketing & Events
PINETREE PICTURES
01.2014 - 12.2015
Incident Manager (ITIL V3 Certified EXIN UK)
MPHASIS - HP Company
01.2006 - 12.2013
Bachelor of Technology - Electronics & Telecommunications
Udaipur University
Master of Business Administration - Marketing & Communications
Indian Institute of Planning & Management
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