Experienced retail professional with a demonstrated history of working successfully between both retail and distribution. Having worked with Apparel, Footwear, Electronics , Furniture , Bags and Luggage, Furniture and Food and Beverages Categories. I am very commercial with excellent negotiation skills and a real passion for the industry. Actively looking for a new role in the United Arab Emirates to fully utilize extensive experience gained over 19 years.
Overview
19
19
years of professional experience
Work History
Head Buyer & Operations
Cuple St LLC
08.2019 - 11.2023
Conducted extensive market research for fashion footwear, Handbags, Watches , Perfume and accessories, analyzed consumer behavior buy conducting surveys and interacting with customers
Analyzing sales data from different market places and to forecast demand and supply and optimize the inventory levels
Resourcing and managing manufacturer, negotiating and managing vendors and payment and delivery schedules in favor of the company
Monitoring supplier and manufacturer performance and quality to ensure timely delivery and quality of products
Developing and managing buying budgets, analyzing financial data and tracking expenses to adhere to follow the budget
Collaborating with influencers and deciding promotional activities to drive sales and brand visibility
Analyzing sales performance at all platforms including website and market places to improve and implement the necessary changes
Managing listing of products on various market places including Amazone and Noon, Namshi along with website
Tracked inventory shipments and prepared spreadsheets detailing item information.
Keeping track of competition.
Built long-term supplier relationships with vendors to establish quality and competitive pricing.
Employed expert inventory management and oversight skills to formulate business metrics and meet corporate goals.
Prepared detailed reports to highlight inventory levels, purchase orders and discrepancies.
Developed new strategies to reduce purchasing costs and maintain quality standards.
Forecasted purchasing trends and improved merchandising strategies.
Developed cost-effective purchasing strategies to maintain inventory levels and improve operational procedures.
Oversaw purchasing process from initiating requests to finalizing contracts to deliver smooth transaction.
Researched and identified new suppliers and vendors.
Communicated with suppliers to negotiate best pricing on apparel and accessories.
Developed and managed budgets for purchasing and projected purchasing needs.
Created hands-on training program for newly hired employees to acclimate each person to company policies and procedures and individual job duties.
Analyzed sales and inventory data to determine purchasing needs and reorder points.
Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
Collaborated with sales team to identify and fulfill customer needs.
Provided clerks with information to print on price tags such as price, mark-ups or mark-downs or style number.
Cultivated relationships with wholesalers and distributors to increase inventory availability.
Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
Studied and monitored market trends to identify potential suppliers.
Collaborated with internal departments to better understand needs and determine purchasing requirements.
Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
Category Manager and Buyer
Apparel Group
10.2016 - 07.2019
Oversees and maintains inventory.
Researches, analyzes, and forecasts current and future buying trends, markets, styles, and products with attention to specified target market and demographics.
Negotiates contracts with wholesalers and suppliers.
Create reports on sales, budgets and customer satisfaction and adjust your strategies accordingly
Assume responsibility of budget development and revenue for category
Devise long-term development strategies for product categories
Develop exit strategies for unsuccessful products
Place appropriate orders to ensure product availability that meets consumer demands
Determine the positioning of a product category to maximize visibility
Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
Make forecasts for product demand to ensure the sustainability of inventory
Worked closely with product team, risk management team, fund managers, operations team and managed and handled team assistants.
Deputy Category Manager
Reliance Retail Ltd
02.2014 - 09.2016
Ensuring company product categories along with displays are optimized for sales and marketing.
Researching and analyzing trends in sales and consumer behavior.
Drafting reports for the organization to enhance sales.
Producing, adapting, and advising on display and current marketing materials as needed.
Planning and implementing planograms for shelf displays.
Communicating with suppliers and retailers about products.
Optimizing in-store displays with prompted signage, category markers, and category usage tips.
Adjusting strategies and materials to improve sales with new target markets.
Coordinating and briefing market research initiatives.
Checking and managing inventory for various product categories.
Category Manager
Future Group ( Big Bazaar )
12.2012 - 01.2014
Develop and implement category strategies and plans to achieve sales and profit targets.
Conduct market research and analyze consumer trends, competitor products, and pricing to identify opportunities and make informed decisions.
Collaborate with suppliers to negotiate and maintain favorable terms, pricing, and contracts.
Monitor market dynamics, including consumer preferences, industry trends, and regulatory changes, and adjust category strategies accordingly.
Manage product assortment, including assortment planning, selection, and optimization.
Determine pricing strategies and manage price positioning to optimize sales and profitability.
Monitor inventory levels and ensure alignment with sales forecasts, working closely with the supply chain team to minimize stock-outs and overstocks.
Collaborate with the marketing team to develop and execute promotional plans to drive category sales and increase brand visibility.
Analyze sales data and key performance indicators to identify opportunities for improvement and make data-driven recommendations.
Conduct regular performance reviews of products and suppliers to ensure they meet quality standards and customer expectations.
Stay updated on industry trends, new product developments, and emerging technologies relevant to the category.
Provide guidance and support to cross-functional teams, including sales representatives and marketing managers, to ensure the successful execution of category strategies.
Regional Sales Manager
Oren Kitchen World ( Modular Kitchen And Interiors)
01.2010 - 11.2012
Finalized sales contracts with high-value customers.
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Introduced cost-saving initiatives to reduce losses and increase profit margin.
Conducted product demonstrations and presentations to potential clients to capture more sales.
Executed successful marketing campaigns to generate new business and expand customer base.
Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
Executed successful promotional events and trade shows.
Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
Generated detailed sales reports and forecasts to analyze performance and track progress.
Assistant Category Manager
Future Group ( Big Bazaar )
05.2007 - 12.2009
Research and analyze data and market insights
Search for insights into consumer needs and wants
Plan and implement long-term development strategies for product categories
Design exit strategies for unsuccessful products
Build and maintain long-term relationships with vendors
Place appropriate orders
Ensure product availability
Strategize positioning of a product category in order to maximize its visibility
Collaborate with the marketing team
Research competitors and suggest appropriate pricing and promotional activities
Work with customers and merchandisers and find new ways of expanding product categories
Calculate forecasts for product demand trends
Manage and track budget
Purchase Assistant Cum Store in Charge
Hindustan Latex Limited ( Contract )
06.2004 - 04.2007
Researched competitors' market and revenue to determine shortfalls and opportunities for new business and market capture.
Communicated with vendors and distributors to negotiate prices and purchase contracts.
Corresponded with sales department to achieve proper order, resupply, shipment and delivery of products.
Analyzed annual and quarterly stock levels to schedule resupply of materials and components from vendors.
Education
Bachelor of Commerce - Business Management, Accounting And Taxaation
Kerala University
Kerala India
09.2001
M S OFFICE -
COMPUTER LITERACY MISSION OF INDIA
KERALA
10.2000
Skills
Skills & qualification:
Exceptional negotiating and communication skills with ability to build relationship with vendors, suppliers and industry professionals
Rich experience of more than 18 years in sales, marketing, business development, financial analysis, client acquisition and relationship management
Extensive knowledge of market trends, consumer behavior and Retail industry dynamics
Proficient in data analysis tools and software like excel and SAP,Oracle, Microsoft Dynamics and visualization tools
Well versed in conducting trend research, Identifying emerging fashion trends and translating them in to profitable business strategies
Strong analytical mindset, with ability to analyze sales data, identifying patterns and making informed business decisions
Demonstrated ability to optimize inventory levels and minimize costs
Operations Management
Team Development
Strategic Planning
Vendor Relationship Management
Supply Chain Management
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Tamil
Upper intermediate (B2)
Arabic
Beginner (A1)
Timeline
Head Buyer & Operations
Cuple St LLC
08.2019 - 11.2023
Category Manager and Buyer
Apparel Group
10.2016 - 07.2019
Deputy Category Manager
Reliance Retail Ltd
02.2014 - 09.2016
Category Manager
Future Group ( Big Bazaar )
12.2012 - 01.2014
Regional Sales Manager
Oren Kitchen World ( Modular Kitchen And Interiors)
01.2010 - 11.2012
Assistant Category Manager
Future Group ( Big Bazaar )
05.2007 - 12.2009
Purchase Assistant Cum Store in Charge
Hindustan Latex Limited ( Contract )
06.2004 - 04.2007
Bachelor of Commerce - Business Management, Accounting And Taxaation
Kerala University
M S OFFICE -
COMPUTER LITERACY MISSION OF INDIA
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