Pranit Nilam Surve
Dubai
Summary
Experienced Performance marketing individual with 8.5+ years of experience collaborating with established brands across diverse markets(GCC, EMEA, America, and Asia). Crafted, planned, and executed impactful digital and offline campaigns successfully with proven track record of delivering significant lead generation, customer acquisition, and improved ROI. Data-driven strategist, adept at developing measurable marketing plans that align perfectly with business goals by conducting meticulous analysis and research on campaign performance and target audiences to ensure continuous optimization and success.
Overview
9
9
years of professional experience
Work History
Senior Performance Manager
EssenceMediaCom - WPP Media
05.2025 - Current
- Leading end-to-end performance marketing strategy and execution across digital platforms including Meta, Google, TikTok, Snapchat, Apple and Programmatic.
- Developing and implementing integrated media strategies aligned with business and brand objectives, driving full-funnel growth across awareness, consideration, and conversion stages.
- Managing campaign planning, optimization, and performance reporting while ensuring efficient budget utilization and maximizing ROI.
- Collaborating cross-functional teams — strategy, creative, analytics, and client servicing — to deliver cohesive and data-driven campaign solutions.
- Strengthen vendor and platform partnerships through quarterly business reviews and beta feature adoption to enhance media performance.
- Overseeing team development, resource allocation, and operational workflows to ensure timely delivery, communication transparency, and campaign excellence.
- Supporting strategic initiatives such as Test-and-Learn programs, mid-funnel framework development, and automation of performance dashboards to improve decision-making efficiency.
- Upholding WPP Media’s core values by fostering a culture of collaboration, innovation, and continuous growth across teams and client engagements
Performance Marketing Manager
Publicis Media
05.2023 - 05.2025
- Analyzing client business, products, services, customers, marketing goals, competitors, and sales to ensure alignment and effectiveness of marketing efforts.
- Serving as the primary point of contact, managing daily client interactions and fostering long-term partnerships.
- Organizing client communication, campaign planning, optimization, and reporting across all channels, both online and offline.
- Generating high-impact performance plans evaluating data analysis, audience insights, and consumer journey mapping to develop targeted media plans and present tactical performance strategies.
- Sharpening market focus by translating business challenges, market shifts, and competitive analysis into actionable plans, ensuring cost-efficiency and campaign effectiveness.
- Leading team to establish efficient processes for KPI evaluation and campaign delivery tracking, optimizing overall performance.
- Utilizing analytics tools and ad platforms to derive data-driven insights for campaign planning and optimization.
- Leading digital platform integrations with 3rd-party data partners such as Adara, Maddict, MEmob, Bliss, and other precision data solutions to enhance audience intelligence and targeting efficiency to refine targeting and deliver results.
Performance Marketing Specialist
Landmark Group
11.2021 - 05.2023
- Managed paid media campaigns across Google Ads, Apple Search Ads, Meta, Snapchat, TikTok, and Huawei Ads, optimizing performance for maximum impact.
- Developed digital marketing strategies for events and promotions, driving engagement and achieving marketing objectives.
- Contributed to business growth through digital channels, focusing on customer acquisition, vertical growth, user retention, and audience strategy.
- Collaborated on the creation and execution of content and campaign calendars to ensure consistent brand messaging and timely execution.
- Designed and implemented A/B testing strategies to optimize campaign performance and drive measurable business growth.
- Performed competitive analysis to identify trends, evaluate competitors, and recommend strategies for digital growth.
- Worked closely with the Brand team to align marketing communications with digital campaign promotions.
Biddable Media Associate
Publicis Media
09.2020 - 11.2021
- Leveraged a solution-oriented approach to identify and capitalize on emerging digital trends, ensuring alignment with industry best practices and organizational goals for optimal profitability.
- Utilized expertise gained through Google Ads and Blueprint certifications to plan, execute, and manage high-performing campaigns across Search, Social, Shopping, and Display channels and initiating periodic Account Analysis and Audits.
- Independently managed performance-driven campaigns, including regular account analysis and audits to optimize campaign effectiveness.
- Contributed to brainstorming sessions with the team to establish comprehensive digital activity roadmaps aligned with KPIs for each brand.
- Delivered insightful reports on Facebook and Google metrics, providing actionable recommendations for improving the performance.
- Streamlined reporting processes by automating monthly reports and developing new templates for improved efficiency.
- Implemented automated budget pacing, CPC alerts and campaign analysis related scripts to evaluate performance.
Biddable Media Analyst
Publicis Media
03.2019 - 09.2020
- Conducted in-depth keyword research and implemented strategic campaign structures to optimize targeting and relevance.
- Provided regular Search Query Report analysis to identify campaign strengths, weaknesses, and opportunities for improvement.
- Generated comprehensive campaign audit reports to assess campaign performance, identify areas for optimization, and ensure adherence to best practices.
- Leveraged data analysis and performance estimation to forecast campaign results and inform budget allocation decisions.
- Delivered weekly performance reviews to stakeholders, keeping them informed of campaign progress and overall effectiveness.
- Managed campaign budgets, monitored performance, implemented optimizations, and generated reports to ensure campaigns met business goals and delivered a strong return on investment (ROI).
PPC Project Executive
eBrandz Solutions Pvt. Ltd.
01.2018
- Managed and optimized multi-channel digital advertising campaigns including Search, Display, Native, Shopping, App, and Video.
- Implemented daily campaign optimizations to enhance performance metrics such as CTR, CPC, Quality Score, CPL, conversions, and sales.
- Analyzed reports for both Brand and performance marketing initiatives further detailing comprehensive meeting materials to deliver actionable insights to clients.
- Evaluated competitor analysis providing landing page recommendations to enhance user experience and campaign performance.
- Proficiently utilized automating tools such as Looker Studio, Adscale, Optmyzr, and Google Optimize.
Digital Marketing Executive
Teecreep.com
01.2017 - 03.2019
- Conducted keyword research to identify high-value search terms and optimize website content for improved organic visibility.
- Performed competitive analysis to identify website UI and product categorization improvements, providing data-driven recommendations.
- Built backlinks through strategic outreach and guest posting, increasing website authority and organic traffic.
- Managed Google Search and Social Ad Campaigns to reach target audiences and achieve marketing objectives.
- Established and maintained Search Console and Google My Business accounts to monitor website performance and optimize local search presence.
- Developed data-driven execution plans using Google Analytics and internal data to achieve higher performance.
Education
Bachelors of Engineering - Electronics and Telecommunication
University of Mumbai
Mumbai07.2014
Skills
- Digital Marketing
- SEM
- SMO
- Programmatic Ads
- Campaign Management
- Automation
- Campaign Optimization
- Growth Strategies
- Market/Trend Research
- Audience Strategy
- Measurement Solutions
- Offline Advertising
- Data Integration
- Vendor Management
Technical Skills
- Google Ads
- Google Analytics
- Adobe Analytics
- Branch
- AppsFlyer
- Search Ads 360
- Google Merchant Center
- Google Tag Manager
- DV360
- Bing Ads
- Apple Search Ads
- Facebook Ads
- Snapchat Ads
- TikTok Ads
- LinkedIn Ads
- X Ads
- Amazon Ads
ASSOCIATED BRANDS
- Adidas
- First Abu Dhabi Bank
- Abu Dhabi Tourism & Retail
- Geely
- Crate & Barrel
- CB2
- Lululemon
- All Saints
- Lego
- PsychoBunny
- Shiseido
- Citi Bank
- Home Centre
- Home Box
- Babyshop
- Samsung
- Electrolux
- Fiat Chrysler Automobile
Timeline
Senior Performance Manager
EssenceMediaCom - WPP Media
05.2025 - Current
Performance Marketing Manager
Publicis Media
05.2023 - 05.2025
Performance Marketing Specialist
Landmark Group
11.2021 - 05.2023
Biddable Media Associate
Publicis Media
09.2020 - 11.2021
Biddable Media Analyst
Publicis Media
03.2019 - 09.2020
PPC Project Executive
eBrandz Solutions Pvt. Ltd.
01.2018
Digital Marketing Executive
Teecreep.com
01.2017 - 03.2019
Bachelors of Engineering - Electronics and Telecommunication
University of Mumbai