A dynamic Sales Professional with 16 years of experience, I specialize in driving business growth and profitability. My strong analytical, organizational, and communication skills enable me to excel in fast-paced environments. With proven expertise in strategic planning, I consistently develop and execute initiatives that exceed goals. I also bring a solid business acumen, successfully implementing diverse sales and marketing strategies to deliver measurable results.
Overview
17
17
years of professional experience
6029
6029
years of post-secondary education
1
1
Certification
Work history
Key Account Manager
African Eastern BVI Ltd
Dubai, United Arab Emirates
07.2021 - 04.2025
Managing prestigious global brands such as Diageo, Beam Suntory, Treasury wines, and AB InBev across key accounts in Dubai, Northern Emirates & Abu Dhabi , ensuring alignment with company objectives through strategic decision-making and regular engagement with key stakeholders.
Market share - enhancing brand visibility and strategic market positioning.
Sales and Market Growth- Consistently achieved commercial KPIs, including sales targets and market share growth, supported by detailed strategic reporting and analysis.
Team Development-Trained and developed Brand Ambassadors in collaboration with marketing, ensuring effective brand representation and advocacy.
Promotions and Campaigns- Designed and executed impactful brand promotions with the marketing team, driving brand equity and consumer engagement.
Stakeholder Engagement- Hosted and facilitated brand owner visits to strengthen business relationships and foster long-term partnerships.
Operational Efficiency- Ensured seamless sales operations through effective cross-department collaboration and process optimization.
Stock Forecasting- Proactively forecasted stock levels to ensure smooth sales operations and prevent supply chain disruptions, maintaining product availability across key retail accounts.
Sales Executive
African Eastern BVI Ltd
Dubai, United Arab Emirates
01.2017 - 07.2021
Managed and expanded the portfolio of African Eastern products, significantly boosting brand visibility and distribution within the Northern Emirates .
Led efforts to grow African Eastern presence by analyzing market data, tracking competitor activities, and ensuring stock management was optimized.
Played a key role in executing marketing promotions that drove product visibility and sales growth, ensuring that all activities were in alignment with brand objectives.
Collaborated with the marketing team to strategise and implement promotional campaigns, consistently enhancing sales performance across the region.
Continuously informed senior management on emerging market trends and competitor activities, enabling the company to stay ahead of the competition and make informed strategic decisions.
Key Account Sales Representative
T. Choithrams & Sons
Dubai
05.2013 - 01.2017
Managed modern trade markets, driving brand sales and expanding market share within the competitive retail environment.
Led a team of merchandisers and delivery personnel, ensuring seamless market operations and efficient product distribution.
Consistently achieved and exceeded sales targets, establishing strong, long-term relationships with key clients and ensuring high customer satisfaction.
Monitored market competition and identified emerging trends, providing actionable insights to management to inform business strategy.
Ensured timely payment collection from clients, aligning with company policies and achieving financial objectives.
Delivered comprehensive competitive intelligence reports, highlighting market trends and new product entries, helping management stay ahead of the competition.
Sales Merchandiser
NMC Nivea
Dubai
04.2011 - 05.2013
Managed Nivea brand sales in Dubai's BCTC outlets.
Ensured stock availability, display quality, and space usage.
Ordered stock, monitored expiry dates, and reported on competitors.
Fostered relationships with clients and updated displays per phonogram.
Store Supervisor
.Avenue LLC
Dubai
06.2008 - 04.2011
Boosted showroom's sales aligning with company goals.
Secured assets & managed inventory to expand customer base.
Analysed market trends to adapt strategies & beat competitors.
Enhanced sales & customer satisfaction by conducting regular staff trainings.
General Member at The Michigan School of Psychology: Middle Eastern and North African Psychology ClubGeneral Member at The Michigan School of Psychology: Middle Eastern and North African Psychology Club
COUNSEL at EASTERN AND SOUTHERN AND AFRICAN TRADE & DEVELOPMENT BANK (the "Bank")COUNSEL at EASTERN AND SOUTHERN AND AFRICAN TRADE & DEVELOPMENT BANK (the "Bank")