Pratham Sethi

Brand Management, Business development & Licensee management ‑

• Establish and maintain brand & client-wise budgets. (Achieved in 2018, 2019 & 2021 YTD) .
• Develop relationship with clients and maintain continuous alignment on the performance.
• Implement pricing strategies and monitor P&L , Gross margin .
• Oversee re‑supplies & replenishment for all customers on fortnight basis.
• Focusing on sales to stock ratio of the market – Maintaining stock cover to 5-6 months max.
• Controlling ageing of warehouse ‑ maintain aged stocks to ~8%.
• Preparing sales forecast for placing orders to supplier – 8 months advance launch & distribution planning.
• Brand communication strategy using a variety of media .
• Responsible for development and execution of new products & launches. Increased market share per category.
• Continuous engagement with designers and coordination with vendors for material cost negotiation and production.

Marketing -

• Developing and executing the Marketing Strategy for the Region for Omni Channels. (EMEA)
• Plan and Manage the Brand Marketing calendar and Budgets – online and offline.
• Managing the Digital & Social Media presence of the brand including but not limited to creating online content defining and rolling out the social media strategy, identifying and rolling out influencer campaigns and engagement activities.
• Developing relevant themes, seasons for Marketing Communication , asset creation collateral / POSM production and calculations for end customers promotions.
• Developing the trade plans for activations/innovations/re-launches together with country managers and post activity evaluation on country / customer level.
• Conceptualize and design multi-channel marketing campaigns.
• Deep knowledge of current performance marketing tools, strategies and trends, and ability to lead coordinated campaigns from concept to execution.
• Liaise with the agencies, external suppliers & inhouse graphic designers for the implementation of ATL and BTL marketing campaigns.
• Identify promotional solutions to support in achieving our business objectives.

Brand management, Merchandising & Operations ‑

• Following brands sales budget – 45 Million AED (Calvin Klein, Gucci, Certina , Mido & Hamilton) – last assignment .
• At earlier stage handled Omega brand – 100+ Million AED
• Prepare sales forecasts, develop and implement open to buy plans
• Evaluate stock of core merchandise; carry out efficient assortments & review stock turn requirements to optimize inventory level .

Marketing -

• Plan and Manage the Brand Marketing calendar and execute commercial plans.
• Experience of managing large scale marketing campaigns across owned, earned and paid channels including managing media agencies across multiple marketing areas.
• Provide data & ROI analytics related to marketing campaigns for management review.
• Developing and implementing the brand advertisement & promotion.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
• Involved in producing and publishing online Digital content and develop social media campaigns. Organizing, planning and controlling promotional events and exhibitions.
• Evaluate stock of core merchandise; carry out efficient assortments & review stock turn requirements to optimize

Events ‑

1. Omega Dubai Desert Classic – Campaign 2014 & 2015.

2. National Day Special Edition Launch with Sheikh Qassimi in MOE.

3. Redbull Air Race for Hamilton ‑ 2016 & 2017.