Praveen Kumar Pothugunta
Salesforce Application Manager
Summary
Dynamic Salesforce Application Manager with a proven track record at DAMAC Properties, specializing in application architecture, end-to-end Salesforce project delivery, application development and custom mobile app implementations. Successfully led multiple end-to-end implementations, enhancing user experience and system stability. Adept at business analysis and incident management, driving impactful solutions that align technical capabilities with business objectives.Proven expertise in fully managing enterprise applications and leading large-scale, cross-functional digital transformation initiatives across Manufacturing, Banking, Real Estate, and Healthcare industries.
Overview
14
14
years of professional experience
6
6
Certifications
Work History
Salesforce Application Manager
DAMAC Properties
10.2022 - Current
- Implemented Salesforce Marketing Cloud for Sales and Loams departments end to end.
- Managed multiple Salesforce implementation projects , including DAMAC Living Mobile App integration, QMATIC Queue Management System, and Genesys implementations end-to-end delivery, collaborating closely with internal stakeholders and implementation partners.
- Managing an internal team to providing ongoing production support & enhancements to maintain system stability and enhance user experience.
Collaborating with stakeholders in business requirement sessions to translate business needs into technical specifications, fostering alignment between technical solutions and business goals. - Define user stories, test cases, application usability requirements and application process flows
for CX initiatives - Providing time estimations and technical solution by considering the salesforce limitations.
- Review Technical Design Documents and Proof of Concepts and ensure all the requirements are
covered. - Prepare and review test cases, and conduct SIT sessions with internal teams and UAT sessions
with business - Provide training to end-users on how to effectively use the Salesforce solution. Create training
materials and documentation as needed. Support change management activities to drive user
adoption. - Provided ongoing support and maintenance for Salesforce implementations, including
troubleshooting issues and implementing enhancements.
Salesforce Functional Consultant
Emaar Properties
01.2022 - 10.2022
- Managed multiple Salesforce implementation projects , including Emaar Eye, Omni App, Mystery Shopper, We care portal migration, Media Permission implementations end-to-end delivery, collaborating closely with internal stakeholders and implementation partners.
- Providing time estimations and technical solution by considering the salesforce limitations.
- Customized reports and dashboards according to the user’s hierarchy and access level.
- Designing the schema based on the requirements.
- User, Roles and Profile setup with respect to the application.
- Setting up the security model for the application as demanded.
- Extensively involved in deploying application to various environments.
- Performed Unit Testing in sandboxes and migrated the code into production instances.
- Preparing the technical document to keep track the daily implementation.
- Guide the customer to use the application.
- Exception Handling and Issue Fixing.
Salesforce Consultant
Ducon Industries
10.2019 - 12.2021
- Leading end-to-end delivery of Salesforce implementations, including Sales, Service, Customer Portal, and Mobile Applications, ensuring a seamless, integrated customer experience across digital channels.
- Providing time estimations and technical solution by considering the salesforce limitations.
- Review Technical Design Documents and Proof of Concepts and ensure all the requirements are covered.
- Using SOAP and REST API Integrate Salesforce to SAP Byd System.
- Debug Apex scripts using Debug Logs and System Log Console to catch Exceptions and execute
Governors and Limits. - Deployed Apex using change Set Migration Tool.
- Call the third-party system using REST Api calls.
- Used Tab permissions, Record Type permissions and Field Level Security to implement
Component-based security. - Used Tabular and Summary Custom reports.
- Designed and modified Approval processes and created Approval steps which used field updates
Associate Projects
Cognizant Technology Solutions, CTS
01.2011 - 10.2019
- Worked with multiple USA clients like United Health Group (UHG) a prominent US Client, Express Scripts, Inc.– US, Anthem, Jp Morgan.
- Involved in requirement analysis, impact analysis, coding and unit testing.
- Worked on Stratus online screens functionality testing and validating the result with the DB2
database. - Participate in Business Requirement meetings with the business and the SA teams and ensure all
business requirements map down to the application requirements. - Analyzing the Cobol programs
- Preparing the Business rules document
- Creating the Data Dictionary for all the copybooks
- Worked on batch programs integration which involves the creation of command macros for
executing a series of programs. - Participate in Business Requirement meetings with the business and the SA teams and ensure all
business requirements map down to the application requirements. - Peer code & Deliverables Review.
- Support during the UAT and defect solving.
Education
Bachelor's Degree in Information Technology -
JNTU Hyderabad
04.2001 -
Skills
Application Architecture
Certification
Salesforce Certified Administrator
Timeline
Salesforce Application Manager
DAMAC Properties
10.2022 - Current
Salesforce Functional Consultant
Emaar Properties
01.2022 - 10.2022
Salesforce Consultant
Ducon Industries
10.2019 - 12.2021
Associate Projects
Cognizant Technology Solutions, CTS
01.2011 - 10.2019
Bachelor's Degree in Information Technology -
JNTU Hyderabad
04.2001 -
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