Retail Pricing & Analytics Leader with over 12 years of experience in driving revenue growth, margin optimization, and data-led decision-making across retail and e-commerce. Proven track record in pricing strategy, competitive intelligence, KPI automation, and cross-functional leadership. Delivered 18M+ AED annual revenue impact and 4.6% margin improvement in FY2025. Passionate about leveraging analytics to drive profitability and operational excellence.
Overview
11
11
years of professional experience
Work History
Retail Business Analyst
GMG - Géant Hypermarket
Dubai
01.2024 - Current
Leading end-to-end pricing strategy for 100,000+ SKUs across 63 retail stores across UAE for key retail categories, including FMCG, Electronics, Light Household, and Textile, ensuring alignment with revenue and margin objectives.
Drove company profitability, delivering a 4.6% overall margin increase in FY 2025 and contributing to a monthly net revenue uplift of AED 1.5M (AED 18M annually).
Perform store-level assortment analysis and provide listing/delisting recommendations based on sales, margin, and customer performance.
Serve as the primary point of contact for internal reporting, delivering ad-hoc and custom Excel-based KPI dashboards and data insights to support business decisions.
Lead and develop one direct report, providing strategic guidance, performance management, and capability building within the pricing function.
Sr. Pricing Analyst
Mumzworld
Dubai
01.2023 - 01.2024
Led the Pricing portfolio for diverse Baby & Mother's products across GCC in e-commerce markets, driving data-backed pricing strategies and competitive positioning.
Built an Excel-based Pricing Calculator, streamlining workflows and reducing manual pricing calculation time by 40%.
Led pricing and marketing interventions for aging inventory, achieving a reduction from AED 7M to AED 4M in 7 months.
Delivered KPI dashboards and insights to senior leadership (CEO & COO) to support high-level commercial decisions.
Drove cross-functional alignment, partnering with IT, Marketing, and Customer Service to resolve bottlenecks and enhance pricing efficiency.
Pricing Analyst
Target Corporation
Bangalore
01.2020 - 01.2023
Oversaw the Apparel & Accessories and Home divisions (online and in-store), delivering insights and analysis on clearance pricing performance to support enterprise-wide financial goals.
Developed and distributed operational dashboards to track clearance pricing actions and provide real-time visibility for internal teams and stakeholders.
Collaborated with the IT development team by providing business requirements and functional feedback for the implementation of a new AI-driven pricing engine.
Led the creation of DOMO-based data visualizations, enabling clear and actionable reporting for both onshore and offshore teams.
Built and maintained strong partnerships with pricing engineering teams, product owners, and support functions to drive pricing initiatives and align with business objectives.
Sr. Client Service Analyst
CJ Affiliate
Bangalore
01.2018 - 01.2020
Supported client growth by developing dashboards and analytical reports to track revenue, sales, clicks, impressions, and competitive performance, enabling data-driven top-line optimization.
Created media performance trackers with key KPIs to evaluate offer and placement effectiveness, delivering actionable insights to advertisers for improved campaign performance.
Collaborated with stakeholders daily, conducting ad hoc and issue-based analyses to address weekly trends and provide timely business insights.
Managed a team of six analysts, delegating ad-hoc and issue-driven analyses, consolidating key findings, and presenting insights to clients to align with business priorities.
Sr. Reporting Analyst
Yahoo!
Bangalore
01.2015 - 01.2018
Developed dashboard reports and campaign wrap-ups for stakeholder meetings with major finance clients, including Bank of America, TD Ameritrade, and Wells Fargo, supporting data-driven decision-making.
Created performance reports and conducted in-depth analysis using various Yahoo proprietary tools to evaluate campaign effectiveness and identify optimization opportunities.
Provided end-to-end campaign management support to onshore partners, including campaign launch, optimization, reporting, presentation development, and Quarterly Business Reviews (QBRs).
Ensured internal quality excellence by auditing team deliverables daily and maintaining a 100% accuracy standard.