Summary
Overview
Work History
Education
Skills
Timeline
Languages
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Premal Watchmaker

Premal Watchmaker

Luxury Real Estate Leader
Dubai

Summary

Dynamic and results-driven RERA-certified real estate professional with over 20 years of experience in business development, residential and commercial property sales, and strategic market analysis. Proven track record in formulating and executing innovative sales and marketing strategies across diverse regions, including India, Southeast Asia, the USA, and the GCC. Recognized for exceptional client service and retention skills, successfully managing high-net-worth transactions while fostering strong relationships with banks, consulates, multinational corporations, and industry leaders. Adept at leading high-performing teams, cultivating a robust distribution network, and leveraging a global investor database to capitalize on emerging opportunities in the real estate market.

Overview

28
28
years of professional experience
4
4
Languages

Work History

Assistant Vice President - Luxury Sales

Al Hamra
11.2024 - Current
  • Company Overview: Al Hamra is the UAE’s leading lifestyle developer and investment company based in Ras Al Khaimah. The group is focused on creating premier lifestyle developments, while investing in hospitality, retail, real estate and related services.
  • I spearhead the sales for the Bespoke 38 Waldorf Astoria Residences and the upcoming 35 Ritz - Carlton Villas by Al Hamra as a bespoke vertical for the Branded Ultra Luxury Residences in RAK.
  • Website http://www.alhamra.ae

Director of Sales Marketing

DarGlobal
11.2023 - 11.2024
  • Company Overview: DarGlobal is a London Stock Exchange-listed real estate developer, with the parent organization being Dar Al Arkan, the largest listed real estate company in Saudi Arabia. DarGlobal has projects in the UAE, Oman, Qatar, Spain, the UK, the USA, and the Maldives, which include the first Pagani-branded residences in Dubai, Trump Villas, Armani Villas, and Marriott serviced apartments in Oman, Missoni apartments, and Lamborghini villas in Marbella, Spain, among others coming up in Riyadh by the jeweler brand Mouawad.
  • With global spread of projects, the motto is to deliver luxury/Branded second homes to the affluent across all geographies of interest.

Sales Director

Luxury One RE
06.2023 - 11.2023
  • Leading a team of real estate investment advisors catering to the HNI demands in UAE Residential Real Estate investment space.

Director of Sales And Business Development

MAG Lifestyle Development
11.2022 - 05.2023
  • Selling the first of its kind, the Ritz-Carlton branded Keturah resort residences in the entire MENA region, which is Delos certified, on this creekside in Dubai, along with the Keturah Reserve bio-living community in the heart of Meydan. These residential homes are starting from $0.3 million to $0.6 million. The clients are those selected few who know what quality of living is and appreciate it and not just the 'Bling' to it.

Director Sales

Luxury One RE
05.2021 - 11.2022
  • Part of a startup, focusing on the Luxury segment of the Dubai Residential Real Estate investment market.

Senior Director - International Sales and Marketing

Ax Capital
02.2019 - 05.2021
  • I joined the firm while it was still in its initial months of existence and have contributed to its tremendous growth and expansion as a serious and aggressive real estate brokerage firm, focusing on selling Dubai real estate across the world.
  • Focus is largely on developers of repute only, and personally, I manage investment advisory for my UHNI clients who are evaluating self-use and investment opportunities in the tune of AED. 10 million and above, as they are spread across geographies, and rely on my advisory on UAE markets.

Director - International Project Marketing

Candour Real Estate Dubai
02.2016 - 02.2019


International project marketing is one segment we specialize in and customize according to our clients' requirements and the reach they would like to have globally, to showcase and market their projects. We do this with them in a focused and mandated manner across the geographies of Africa, the Asian subcontinent, Southeast Asia, and Europe.

Vice President (Head of International Sales)

The Phoenix Mills Ltd.
11.2013 - 01.2016
  • Spearheaded the role for International Sales, Marketing, and Business Development for Phoenix Mills, which includes the Commercial, Retail, and Residential portfolio in India, spanning across Bangalore, Chennai, Mumbai, and Pune. Selling primarily projects across various geographies, like the UK, the US, Canada, Singapore, Australia, Hong Kong, the Middle East, etc.
  • Involved in identifying and locating international project development opportunities across Hong Kong, Dubai, and the UK in sync with the promoters.

Head - International Residential Project Marketing (India)

CBRE
12.2011 - 11.2013
  • Lead India's role for the International Residential Project marketing vertical for the CBRE Asia Pacific region.



General Manager - International Sales

Ireo Management Pvt. Ltd.
10.2009 - 10.2011


  • Establishment of Brand IREO in the above markets, planning, and execution of advertisements, media campaigns, and press meets, and development and implementation of global marketing and sales strategies.
  • Channel establishment, training, and performance evaluation to develop and control sales in Southeast EMEA.


Dy. GM - International Sales

Lodha Group
07.2008 - 10.2009
  • Instrumental in the setup of the International Sales Platform for them, identify, develop, evaluate markets, and implement strategies resulting in revenue generation, expanding, and exploring new markets across the U.S., Europe, and Southeast Asia, directly via roadshows and channel establishment in the Middle East, Europe, and the U.S.

Sales & Relationship Manager

Damac Properties
01.2006 - 06.2008
  • DAMAC Properties is the leading private developer and luxury lifestyle provider in the Middle East. It is a subsidiary of DAMAC Holdings, established in 1982. An accredited ISO 9002 company, DAMAC Holdings has now grown into a global conglomerate with more than 16,000 employees in 16 countries. DAMAC is a established player & expanding globally as a luxury lifestyle realestate developer.

Sales Manager

Zurich International Life
09.2003 - 01.2006
  • Financial consultant located in Dubai.
  • Meeting HNI & UHNI prospects and understanding their financial needs before developing individualized solutions to meet their long-term lifestyle requirements.


Asst. Manager - Corporate Sales

Data Access India
09.2000 - 09.2003
  • Headed the Data Business (Bandwidth Sales) for Mumbai, India, part of the Corporate Sales team, did business development for the company in Mumbai and Delhi.


Asst. Manager - Key Accounts

SodexhoPass Services India
07.1997 - 09.2000
  • Major corporate accounts, the main responsibility comprises identifying and marketing to large and medium-scale industries for tax and motivation solutions for their employees. Also, set up networks in the cities of South Gujarat. Looked after South Gujarat, which is also one of the largest industrialized areas in Southeast Asia.


Management Trainee

Magnasound
05.1997 - 07.1997
  • Worked as a part of the Marketing Team responsible for the promotions of new releases on the Channels/Radio and tracking the movements in relation to the Magnasound releases as a response tracking co-coordinator in coordination with the sales team.

Education

MPBA - Marketing

IMAC, Dr. Vikhe Patil Foundation
01.1997

BA - Management Sciences

Barkatullah University
01.1993

HSC - Commerce

Campion School Bhopal
01.1990

Skills

Timeline

Assistant Vice President - Luxury Sales

Al Hamra
11.2024 - Current

Director of Sales Marketing

DarGlobal
11.2023 - 11.2024

Sales Director

Luxury One RE
06.2023 - 11.2023

Director of Sales And Business Development

MAG Lifestyle Development
11.2022 - 05.2023

Director Sales

Luxury One RE
05.2021 - 11.2022

Senior Director - International Sales and Marketing

Ax Capital
02.2019 - 05.2021

Director - International Project Marketing

Candour Real Estate Dubai
02.2016 - 02.2019

Vice President (Head of International Sales)

The Phoenix Mills Ltd.
11.2013 - 01.2016

Head - International Residential Project Marketing (India)

CBRE
12.2011 - 11.2013

General Manager - International Sales

Ireo Management Pvt. Ltd.
10.2009 - 10.2011

Dy. GM - International Sales

Lodha Group
07.2008 - 10.2009

Sales & Relationship Manager

Damac Properties
01.2006 - 06.2008

Sales Manager

Zurich International Life
09.2003 - 01.2006

Asst. Manager - Corporate Sales

Data Access India
09.2000 - 09.2003

Asst. Manager - Key Accounts

SodexhoPass Services India
07.1997 - 09.2000

Management Trainee

Magnasound
05.1997 - 07.1997

BA - Management Sciences

Barkatullah University

HSC - Commerce

Campion School Bhopal

MPBA - Marketing

IMAC, Dr. Vikhe Patil Foundation

Languages

Marathi
English
Hindi
Gujarati
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