PRIMA DSOUZA

Key Responsibilities & Achievements:

• Managed portfolio of high-value clients across sectors including real estate, automotive, lifestyle, education, hospitality, finance, and government entities, delivering multi-platform advertising and marketing solutions.
• Developed integrated media plans across print, digital, social, video, native content, and events, ensuring maximum ROI and brand visibility for clients.
• Led end-to-end campaign management, from briefing, proposal development, pricing strategy, and negotiation to execution and performance reporting.
• Strengthened client relationships through regular strategy meetings, quarterly business reviews, and proactive idea pitching, resulting in consistent renewals and upsells.
• Collaborated closely with editorial, creative, production, and digital performance teams to deliver high-quality content solutions and sponsored features.
• Achieved revenue targets by identifying new business opportunities, cross-selling products, and driving innovative advertising formats (false covers, branded content series, special reports, print supplements, and video features).
• Prepared and presented strategic proposals tailored to client objectives—brand awareness, lead generation, product launches, corporate announcements, and CSR initiatives.
• Utilised data-driven insights and campaign analytics to optimize performance and refine strategies for future campaigns.

• Managed and routed internal and external correspondence to ensure smooth and timely communication between team members, clients, and vendors.
• Coordinated with Account Group Managers to support advertisement bookings and material submissions.
• Updated and maintained local and international agency contracts, including managing detailed client and agency contact databases.
• Provided customer service support via phone and email, addressing inquiries related to press releases, social media, audience reach, and digital advertising options.
• Demonstrated strong proficiency in SAP for workflow and process management.
• Processed freelance and vendor payments for GN Focus, GN Reach, and Friday Magazine.
• Raised purchase requests and purchase orders for event vendors, webinars, and podcasts.
• Worked closely with Events team to fulfill event requirements, including venue coordination and invitation management.
• Hosted and supported Facebook Live sessions for events and activations.
• Managed RSVP email account, facilitating ticket allocations and handling public and VIP ticket requests for major events such as concerts and award shows.
• Oversaw event guest lists of 100–300 attendees, tracking RSVPs and ensuring accurate records.
• Responded to event-related queries via phone and email, providing updates, resolving issues, and ensuring seamless guest experience.

• Coordinated and set up venues based on client requirements.
• Scheduled and booked rooms for various exams.
• Managed multiple exams simultaneously, including school exams and professional exams like ACCA and NEBOSH.
• Communicated with clients regarding their requirements, payments, and booking of meeting rooms and exam halls.
• Collaborated with internal teams, such as facilities and finance, to meet client needs.
• Prepared client bookings using SAP Interface and generated booking reports and booking orders in SAP.

• Contributed as part of 10-member team reporting to Advertisement Control Manager, coordinating with agencies and clients on space selling, advertisement bookings, material collection, proofreading, and payment follow-ups across newspaper, tabloid, and magazine platforms.
• Proficient in SAP Publisher Interface for advertisement bookings, invoicing, and generating reports.
• Built and maintained strong relationships with clients and agencies, addressing queries and resolving issues to ensure consistent advertising revenue.
• Collaborated with team leader on scheduling and managing regular advertisements across Broadsheets, Tabloids, Supplements, and Xpress editions.
• Handled creative approvals and ensured all advertisements met legal and compliance requirements.
• Monitored client credit limits and coordinated timely payment collection to maintain smooth financial operations.

• Reported directly to Brand Manager and served as Store In charge for premium retail brand, overseeing daily operations and supervising team of four.
  
  Managed end-to-end store activities, including sales performance, customer service, inventory management, and visual merchandising.
  
  Provided effective leadership, coaching, and training to new team members to enhance productivity and service standards.
  
  Coordinated with purchasing department and warehouse teams to ensure timely and accurate stock replenishment.
  
  Prepared daily and weekly sales reports, managed staff scheduling, handled cash transactions, and reconciled receipts with accuracy and compliance.

• Reported to Sales Manager and Front Desk. –
• Handled phone calls and redirected them to appropriate teams.
• Prepared and distributed correspondence, memos, and forms.
• Prepared quotations as dictated or provided by Sales Manager.
• Supported and facilitated completion of regular reports.
• Developed and maintained filing system.

• Member of the back-end operations team for the O2 network service in the UK.