Priscilla Le Bret
Dubai,UAE
Summary
Accomplished Media professional with 10 years expertise in project management, digital and offline marketing, data analysis and reporting. Demonstrated ability to lead cross-functional teams, make data-driven decisions, and meet deadlines consistently. Proven track record in budget control and delivering projects within forecasted spends. Highly result oriented.
Overview
15
15
years of professional experience
2012
2012
years of post-secondary education
1
1
Certification
Work history
Media Associate Director
Carat / Dentsu
Dubai
07.2024 - Current
- Led and mentored a regional team of 3 media planners and 2 performance executives across Dubai and Beirut.
- Designed and executed integrated online and offline media strategies for General Motors (including Cadillac, OnStar, and dealer campaigns) across the MENA region.
- Served as account lead, managing client relationships, delivering strategic presentations, and showcasing campaign impact.
- Oversaw an $8.5M+ media budget, ensuring optimal resource allocation across GM brands.
- Leveraged data analytics to monitor campaign performance, optimize strategies, and demonstrate clear ROI.
- Improved reporting efficiency by creating an automated dashboard integrating Google Analytics, DCM, and Salesforce for insightful, data-driven recommendations.
- Managed financial operations, including campaign accruals, monthly spend reconciliations, and streamlining the invoicing process.
- Enhanced budget control by developing and rolling out an automated financial tracking dashboard across multiple accounts.
PLANNING PERFORMANCE MANAGER
Carat / Dentsu
Dubai
10.2022 - 06.2024
- Directed $10M+ annual media planning and budget oversight for global brands including Fairmont, Hilton, Raffles, Legoland, and Pandora, delivering strong business outcomes across hospitality, entertainment, and retail.
- Developed and executed data-driven, cross-channel media strategies at global, regional, and local levels, aligned with KPIs such as ROI, ROAS, CPL, CPA, and CPC.
- Monitored and optimized campaign performance using Google Analytics and Campaign Manager 360, ensuring efficiency in media investments and consistent delivery on performance benchmarks.
- Produced actionable end-of-campaign reports with in-depth analysis and strategic recommendations to inform future marketing initiatives.
- Delivered quarterly competitive intelligence reports using STATEX and industry insights to guide planning decisions and maintain market leadership.
- Fostered strong relationships with media partners across digital and traditional platforms to unlock strategic planning advantages and targeting opportunities.
- Partnered with trading teams to secure added value and preferential rates, maximizing ROI for clients through strategic negotiations.
- Led monthly financial governance including budget tracking, invoicing, PO management, and account reconciliation to ensure fiscal accuracy and transparency.
- Spearheaded influencer audits and strategic proposals for new business pitches, leveraging Dentsu’s proprietary tools and agency partnerships to strengthen pitch competitiveness.
CO-FOUNDER
123SoleilDXB
Dubai
03.2021 - 09.2022
- Launched and scaled 123soleildxb.com, a children’s online retail platform, achieving 60–100 monthly transactions, growing social media to over 5,000 followers, and building a 1,000-strong subscriber base.
- Negotiated and secured six UAE distributor partnerships, including an exclusive agreement with a leading Dutch international supplier, optimizing product availability and margins.
- Orchestrated a full-funnel digital marketing strategy, driving brand visibility, customer acquisition, and retention through paid campaigns, CRM, influencer collaborations, and interactive social media contests.
- Managed end-to-end P&L, setting and exceeding sales revenue and profitability targets across annual, quarterly, and monthly cycles.
- Oversaw logistics and operational excellence, from warehouse contracts and inventory management to implementing same-to-next-day delivery for 90% of orders.
RETAIL MEDIA MANAGER
Dentsu X / Dentsu
Dubai
04.2018 - 03.2021
- Managed Jaguar Land Rover’s annual media budget across KSA, Oman, Tunisia, Morocco, and Kuwait, delivering regionally tailored strategies that aligned with business priorities and market dynamics.
- Led the development of fully integrated 360° campaigns, leveraging a strategic mix of programmatic, social, print, and OOH to drive brand visibility and performance across diverse local markets.
- Initiated and led collaboration with Dentsu X’s performance team to launch an automated campaign tracking dashboard powered by Google Analytics, enhancing visibility and accountability.
- Executed real-time campaign optimizations, using live dashboard insights to maximize conversion rates and lead generation performance.
- Acted as key point of contact for Jaguar Land Rover, coordinating media planning and budgeting with regional retailers and ensuring alignment across client, agency, and creative teams.
- Oversaw end-to-end financial reconciliation, ensuring seamless invoicing, budget accuracy, and alignment between Jaguar Land Rover HQ and its retail network.
ASSOCIATE ACCOUNT DIRECTOR
Posterscope / Dentsu
Dubai
07.2016 - 03.2018
SENIOR MEDIA EXECUTIVE
Posterscope / Dentsu
Dubai
09.2013 - 06.2016
SALE EXECUTIVE
Kassab Trans Media
Dubai
05.2013 - 08.2013
RETAIL SALES ASSOCIATE
MARCIANO BY GUESS
Montreal
10.2010 - 03.2011
Education
Certificate in Entrepreneurship - Business Management
HEC
Montreal / Canada 09.2011 - 07.2012
Bachelor of Science - Economics & Communication
University De Montreal
Montreal / Canada 09.2007 - 06.2011
High School Diploma - French Baccalaureate
Lycee Francais International Georges Pompidou
Dubai / UAE06.2007
Skills
- Project Management
- Full-funnel & cross-channel marketing
- Data analysis and reporting
- Data-driven decision-making
- Cross-functional team leadership
- Deadline-driven
- Budget control
Languages
French
Native
English
Fluent
Spanish
Advanced
Indonesian
Elementary
Certification
Meta, Amazon, Google Certified
Timeline
Media Associate Director
Carat / Dentsu
07.2024 - Current
PLANNING PERFORMANCE MANAGER
Carat / Dentsu
10.2022 - 06.2024
CO-FOUNDER
123SoleilDXB
03.2021 - 09.2022
RETAIL MEDIA MANAGER
Dentsu X / Dentsu
04.2018 - 03.2021
ASSOCIATE ACCOUNT DIRECTOR
Posterscope / Dentsu
07.2016 - 03.2018
SENIOR MEDIA EXECUTIVE
Posterscope / Dentsu
09.2013 - 06.2016
SALE EXECUTIVE
Kassab Trans Media
05.2013 - 08.2013
Certificate in Entrepreneurship - Business Management
HEC
09.2011 - 07.2012
RETAIL SALES ASSOCIATE
MARCIANO BY GUESS
10.2010 - 03.2011
Bachelor of Science - Economics & Communication
University De Montreal
09.2007 - 06.2011
High School Diploma - French Baccalaureate
Lycee Francais International Georges Pompidou
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