Priyanka Jaiswal
Marketing Head
Dubai
Overview
15
15
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Summary
Developed strategic marketing skills in fast-paced corporate environment, excelling in brand development and campaign management. Known for transforming market insights into actionable strategies that drive growth and customer engagement. Seeking to transition into new field, leveraging strong analytical and leadership abilities.
Work History
Head of Marketing & Communications
Doubletree by Hilton
10.2023 - 12.2024
- Increased lead generation by 30% through targeted digital campaigns.
- Developed content that drove a 50% increase in social media engagement.
- Implemented SEO strategies that improved website traffic by 60%.
- Launched successful product campaigns resulting in 25% sales.
- Directed a team of 10, fostering a culture of creativity and innovation.
- Improved customer engagement, creating compelling social media content and managing online communities.
Business Development Agent
AWS Real Estate
09.2023 - 09.2024
- Secured high-value partnerships with HNIs in India.
- Increased business growth by 30% through strategic outreach.
- Managed a portfolio of key accounts, ensuring timely delivery of products and services while maintaining high levels of satisfaction.
Senior Lead Advisory
Ernst & Young, India
11.2022 - 02.2023
- Marketing policy development in partnership with the Government of Ladakh.
- Conceptualized and assessed the department's online portals, boosting user engagement and resource accessibility.
- Streamlined processes, reducing operational costs by 25%.
- Mentored junior consultants, fostering a culture of excellence.
- Development of an integrated dashboard for all tourism related activities and assets in Ladakh.
- Assisting the State Administration officers, in drafting a robust Marketing Policy & Implementation plan.
Founder & Marketing Head
The Paradeer Co.
05.2022 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Spearheading integrated content marketing strategies for over 20 clients, ensuring exceptional quality and maximum results.
- Developing data-driven digital marketing strategies focused on growth through SEO and advanced analytics.
- Designing user-centric website portals and produced compelling wireframes to enhance user engagement.
- Devising innovative multi-format content strategies tailored to client needs, driving brand awareness.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
Administrative & Marketing Manager
Max Learning Ventures
04.2021 - 04.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Achieved a 500% increase in enrollments through targeted digital marketing and communication strategies, delivering exceptional ROI.
- Introduced innovative administrative systems, cutting processing time by 40%.
Marketing & Business Development Manager
New Tech Consultants
10.2019 - 03.2021
- Cultivated key partnerships, boosting client retention by 25%.
- Collaborated with urban local bodies (ULBs), residents' welfare associations (RWAs), and key stakeholders to identify and capitalize on new business opportunities.
- Liaised with government authorities on Solid Waste Management policy, successfully establishing over 50 projects.
- Developed compelling marketing materials, including brochures, presentations, and case studies, that effectively communicated value propositions to target audiences.
Administrative Assistant
Kunskapsskolan Schools
01.2018 - 10.2018
- Achieved a remarkable 200% increase in enrollment conversions through strategic content development and engagement initiatives.
- Enhanced brand awareness and conversion rates by 150% through a focused marketing content strategy.
- Maintained CRM systems, improving lead tracking efficiency.
- Developed social media strategies, growing followers by 40%.
- Managed admin tasks, enhancing team productivity by 25%.
- Streamlined marketing campaigns, boosting engagement by 30%.
Sales & Marketing Consultant
Akshaya Patra Foundation
02.2017 - 11.2017
- Achieved a 20% increase in funding by securing new financial supporters.
- Developed strategic corporate partnerships, driving business growth by 3 crore INR in 10 months.
- Developed compelling campaigns that increased brand awareness.
- Cultivated strong client relationships, driving repeat business.
Marketing Deputy Manager
Hotel Ramada Plaza
04.2010 - 03.2015
- Spearheaded management of annual marketing budget, driving F&B, room sales, and events revenue growth by 200%.
- Developed and executed a successful social media strategy, growing followers by 100%.
- Implemented data-driven decisions, improving ROI by 15%.
- Trained and mentored junior staff, fostering a high-performance culture.
- Managed a team of 10, enhancing productivity and collaboration.
- Increased lead generation by 25% using innovative digital strategies.
Education
MBA - Marketing & Finance
Indian Institute of Planning & Management (IIPM)
Bangalore 04.2007 - 01.2009
Bachelor of Commerce -
Delhi University
New Delhi 01.2005 - 01.2008
BBA - Marketing
Infinity Business School
New Delhi 04.2004 - 01.2007
Skills
Team leadership
Timeline
Head of Marketing & Communications
Doubletree by Hilton
10.2023 - 12.2024
Business Development Agent
AWS Real Estate
09.2023 - 09.2024
Senior Lead Advisory
Ernst & Young, India
11.2022 - 02.2023
Founder & Marketing Head
The Paradeer Co.
05.2022 - Current
Administrative & Marketing Manager
Max Learning Ventures
04.2021 - 04.2022
Marketing & Business Development Manager
New Tech Consultants
10.2019 - 03.2021
Administrative Assistant
Kunskapsskolan Schools
01.2018 - 10.2018
Sales & Marketing Consultant
Akshaya Patra Foundation
02.2017 - 11.2017
Marketing Deputy Manager
Hotel Ramada Plaza
04.2010 - 03.2015
MBA - Marketing & Finance
Indian Institute of Planning & Management (IIPM)
04.2007 - 01.2009
Bachelor of Commerce -
Delhi University
01.2005 - 01.2008
BBA - Marketing
Infinity Business School
04.2004 - 01.2007
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