Priyanka Kathirvel
Dubai
Summary
Results-driven Marketing & Business Analytics professional with 6+ years of experience supporting campaign planning, market analysis, stakeholder engagement, performance reporting, business insights, and data-driven decision-making across Telecom, Life Sciences, Banking, Retail, and Technology environments.
Experienced in developing marketing plans, supporting digital and social media campaigns, conducting market research and segmentation, tracking campaign KPIs, preparing performance reports, coordinating cross-functional teams, and managing timelines and deliverables. Strong ability to translate business and market data into actionable insights that improve campaign effectiveness, audience engagement, and business performance.
Combines hands-on marketing exposure with strong analytical capabilities across Power BI, Qlik Sense, Tableau, SQL, Advanced Excel, Python, and data visualization, enabling clear campaign reporting and performance measurement. Recognized for strong organization, stakeholder communication, follow-up, problem-solving, presentation, and execution discipline.
Overview
3
3
Languages
1
1
Certification
7
7
years of professional experience
Work History
Marketing Performance and Senior Data Analyst
TEAMLEASE (Senior Data Analyst)
Banglore, India
09.2024 - 04.2025
- Designed and maintained enterprise Qlik Sense dashboards supporting telecom operational reporting, and strategic decision-making.
- Optimised SQL-based data reload processes by 80%, reducing processing time by 6 hours daily.
- Developed automated reporting solutions, and interactive analytics dashboards for global stakeholders.
- Ensured high data accuracy, consistency, and reporting performance across large, structured datasets.
- Collaborated with cross-functional teams to enhance reporting capabilities and analytical insights.
Marketing and Business Analytics Executive
TRINITY LIFE SCIENCE (Senior Business Analyst)
Bangalore, India
10.2022 - 07.2024
- Developed and supported comprehensive marketing plans and campaign strategies designed to strengthen brand awareness, market visibility, and business engagement.
- Collaborated closely with design, sales, product management, and cross-functional teams to coordinate campaign requirements, deliverables, timelines, and successful execution.
- Developed and supported social media campaigns and digital marketing initiatives aimed at increasing audience engagement and website traffic.
- Conducted market analysis, trend analysis, and business performance assessment to identify growth opportunities and shape campaign direction.
- Translated market and business requirements into actionable reporting and analytics solutions, enabling stakeholders to monitor performance and make informed decisions.
- Built and optimised QlikView dashboards and reporting solutions supporting sales, marketing, and operational analytics.
- Applied data modeling and ETL optimization techniques to improve reporting performance, scalability, and reliability.
Marketing Campaign and business executive
iOPEX Technologies (Business Analyst)
Chennai, India
12.2021 - 10.2022
- Developed and executed comprehensive marketing campaigns leveraging traditional and digital marketing tactics to support business objectives and audience engagement.
- Analyzed and reported key performance metrics and campaign KPIs, providing actionable insights into campaign effectiveness and business outcomes.
- Conducted detailed market research, market analysis, and audience segmentation to identify target audiences and optimize campaign strategies.
- Monitored campaign performance, trends, engagement indicators, and business results to identify opportunities for improvement and growth.
- Managed budgets, resources, timelines, deliverables, and vendors to ensure projects were completed within agreed timelines and business requirements.
- Coordinated with internal teams and external stakeholders to ensure campaign activities, approvals, dependencies, and deliverables remained on track.
- Created and maintained strong relationships with internal and external stakeholders, ensuring clear communication, timely follow-up, and effective issue resolution.
- Delivered Qlik Sense and Power BI dashboards integrating SQL, REST API, and SAP HANA data sources to support marketing, commercial, and operational performance reporting.
- Conducted statistical and trend analysis to support business and commercial decisions, improving reporting efficiency by 30%.
- Translated stakeholder requirements into scalable reporting and analytical solutions while ensuring data accuracy, usability, and timely delivery.
- Presented business insights and performance findings to stakeholders, enabling data-driven decisions and continuous improvement.
MARKETING & BUSINESS INSIGHTS ANALYST
Capgemini Technologies (Senior Software Engineer)
Bangalore, India
05.2019 - 12.2021
- Delivered enterprise analytics and reporting solutions supporting business performance monitoring, customer insights, financial analysis, and strategic decision-making.
- Developed Qlik Sense, SQL, GCP, and Python-based analytical solutions to transform complex datasets into actionable business insights.
- Led the migration of enterprise dashboards from QlikView to Qlik Sense, maintaining data integrity and continuity of critical business KPIs.
- Developed reporting solutions covering customer, product, transaction, performance, risk, and operational data.
- Applied advanced data modeling and ETL practices to improve reporting efficiency, data quality, scalability, and performance.
- Collaborated with business stakeholders to understand requirements, identify reporting gaps, and translate business needs into effective analytical solutions.
- Prepared management reports and visual dashboards that enabled stakeholders to monitor KPIs, identify trends, and make data-driven decisions.
MARKETing and BUSINESS INTELLIGENCE ANALYSt
Embolden (Business Intelligence Developer)
Mumbai, India
05.2018 - 05.2019
- Supported business intelligence, market intelligence, sales analysis, and performance reporting initiatives for enterprise clients.
- Developed QlikView dashboards that transformed business and sales data into clear visual insights for monitoring sales performance, market trends, customer behavior, and business opportunities.
- Analyzed business and market trends to identify performance patterns and provide insights supporting commercial decision-making.
- Worked with stakeholders to understand reporting requirements, business objectives, and information needs, translating them into practical analytics solutions.
- Created clear and user-focused dashboards and presentations to communicate complex business information effectively to stakeholders.
- Applied data modeling and ETL techniques to improve reporting reliability, scalability, and performance.
- Maintained strong stakeholder collaboration and feedback loops to improve dashboard adoption and ensure reporting remained aligned with business objectives.
- Supported timely delivery of analytical projects by coordinating requirements, priorities, dependencies, and deliverables.
Education
B.SC.(I.T) - Bachelors Degree
S.I.E.S College of Arts Science and Commerce
2018
12TH GRADE -
Babuji Memorial Higher Secondary School
Kanyakumari2015
10TH GRADE -
UMS
Kanyakumari2012
Skills
Marketing / Business Analytics: Marketing Analytics, KPI Tracking, Market Analysis, Data Visualization, Performance Reporting, Trend Analysis, Automation
BI & Visualization: Power BI, Qlik Sense, QlikView, Tableau, DAX
Data & Analytics: SQL, Python, Advanced Excel, Power Query, Data Modeling, ETL
Collaboration: Jira, Confluence, Figma, Stakeholder Management, Requirements Gathering, Presentation
AI & Productivity: AI-assisted research, analysis, content ideation and workflow optimization
Languages
English
Tamil
Hindi
Certification
- AI GENERALIST ACCELERATOR PROGRAM - OUTSKILL - May 2026
- AGILE PROJECT MANAGEMENT - ATTLANTIS - May 2025
- CERTIFIED BUSINESS ANALYST - HRDC - June 2024
- THE QLIKSENSE MASHUP BOOTCAMP - UDEMY - June 2022
- GOOGLE CLOUD PLATFORM FUNDAMENTAL - UDEMY - June 2022
Interests
- Reading books
- Planting
- Love organizing meetings at church/in-personal life
SELECTED MARKETING & ANALYTICS CAPABILITIES
Campaign Planning & Execution: Marketing plans, campaign coordination, digital campaigns, social media campaigns, campaign monitoring, performance reporting
Market Intelligence: Market research, market analysis, audience segmentation, trend analysis, opportunity identification, business insights
Performance Management: KPI tracking, campaign reporting, dashboard development, performance analysis, automated reporting
Stakeholder Coordination: Sales, product, design, business, technology, internal stakeholders, external stakeholders, vendors
Execution Management: Timelines, resources, deliverables, follow-ups, issue resolution, reporting cycles
Timeline
Marketing Performance and Senior Data Analyst
TEAMLEASE (Senior Data Analyst)
09.2024 - 04.2025
Marketing and Business Analytics Executive
TRINITY LIFE SCIENCE (Senior Business Analyst)
10.2022 - 07.2024
Marketing Campaign and business executive
iOPEX Technologies (Business Analyst)
12.2021 - 10.2022
MARKETING & BUSINESS INSIGHTS ANALYST
Capgemini Technologies (Senior Software Engineer)
05.2019 - 12.2021
MARKETing and BUSINESS INTELLIGENCE ANALYSt
Embolden (Business Intelligence Developer)
05.2018 - 05.2019
B.SC.(I.T) - Bachelors Degree
S.I.E.S College of Arts Science and Commerce
12TH GRADE -
Babuji Memorial Higher Secondary School
10TH GRADE -
UMS