Punam Sadarangani

• Managing and retaining relationships with existing clients. Handling key accounts from different industries like E-commerce, Insurance, Automotive, Hospitality & many more.
• Developing growth strategies and plans for all mediums of advertising & media.
• Increasing revenue & add new clients to the portfolio.
• Researching business opportunities and viable income streams.
• Supported marketing teams, creating, deploying and optimizing campaigns for clients.
• Streamlined operations by delivering recommendations for knowledge-base processes and procedures.
• Prospect 10 new weekly leads using cold calling, site visits and customer referrals.
• Applied consultative selling techniques to prospect senior management to close business.
• Negotiated prices for products and freights to decrease overall costs by 10-20%.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

• I was accountable for coordination & smooth running of all Ad Sales campaigns booked for Dubai Airports & Jumeirah Road.
• Handled accounts from industries like Luxury, Fashion, Hospitality, Health Care, Government, IT / Telecom, and more.
• Plan and implement weekly campaigns from installation/removal of static & digital sites.
• Liaise with top-tier advertising agencies and coordinate timely installations.
• Planning & coordinating with cross-functional teams.
• Prepare/maintain campaign status reports and ensure timely updates are provided to the reporting manager.
• Asset management.
• Reported sales data to upper management for review.
• Monitored sales team performance and provided constructive feedback.
• Provided exceptional customer service to foster client loyalty and satisfaction.
• Trained, coached and mentored new sales associates for maximum performance.
• Kept detailed track of sales and customer information in company system.
• Supervised site investigations, reported issues and escalated those that required further assistance.
• Communicated best practices among on-site and external personnel to align efforts and goals.

Account Management:

• Handled accounts from industries like Immigration, Oil & Gas, Hospitality, Health Care, IT / Telecom, and more.
• Business Development &Customer Retention:.
• Research, locate, define and target key business prospects.
• Work with customers to provide feedback to development teams for new content and products.
• Establish and nurture relationships that fill the business pipeline with prospective partners and customers.
• Created reports and presentations detailing business development activities.
• Negotiate new partnerships and business alliances; work closely with client servicing team to write contracts for new business contracts.

Talent Acquisition:.

• Review and clarify requirement specifications, competencies and skills required.
• Maintain effective relationships with social and professional networks to source qualified candidates.
• Pre-screen job candidates.
• Schedule and coordinate interviews cooperatively with hiring managers.
• Manage all communication with candidates.

Marketing:.

• Conducting research and analyzing data to identify and define audiences.
• Devising and presenting ideas and strategies.
• Compiling and distributing financial, and statistical information.
• Writing and proofreading creative copy.
• Organizing events and product exhibitions.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.

Account management of major clients from the Education, Auto, Banking, Hospitality & Service industry, whilst managing inventory up to 2 million annually.

Business Development & Client Servicing:.

• Overachieving sales targets by consistent renewal rate of 80% and increasing annual budgets for clients.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Prospected new clientele through networking, cold calling, canvassing and referrals.
• Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
• Ensuring the government approvals/documentation is in place based on the content of the advert being published.
• Assisting with the proofreading of the content in the advert.
• End-to-End Execution of Print / Digital advertising campaigns.
• Maintain client portfolio to understand business objectives, spending patterns, media selection, and market challenges.
• Achieving monthly revenue targets & required KPI’s.

Leadership:.

• Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort.
• Lead by setting a good example that would motivate and inspire the team.
• Train, coach and help develop the team to ensure they are well-equipped to facilitate the closing of a sale.
• Ensure discussions and decisions lead toward closure.
• Intervene when necessary to aid the group in resolving issues & maintain healthy group dynamics.
• Encourage creativity, risk-taking, and constant self-development.
• Recognize and celebrate team member accomplishments & exceptional performances.
• Preparing/maintaining reports of existing & expired lists of campaigns in order to track the availability of the products.