Raad Nassar
Dubai
Summary
Dynamic leader with extensive experience at PricewaterhouseCoopers, excelling in project management and asset optimization. Proven track record in delivering ISO certifications and enhancing operational efficiency. Adept at building client relationships and driving strategic initiatives, resulting in significant organizational growth and recognition in the industry.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director - Advisory
PricewaterhouseCoopers (PwC)
Dubai
12.2019 - Current
- Led diverse, high-value asset management projects across multiple industries in the Middle East under PwC’s Consulting Line of Service. Successfully delivered ISO 55001/41001 implementations, strategic asset transactions, and valuation advisory services, ensuring optimized asset performance and value realization for clients.
- Directed the construction and reconstruction of fixed asset registers, ensuring accuracy, compliance, and operational efficiency in asset tracking and financial reporting. Spearheaded innovative asset validation techniques, enhancing organizational transparency and strategic decision-making.
- Built and nurtured long-term, high-value client partnerships, driving sustainable growth and expanding PwC’s asset lifecycle management and valuation consulting portfolio. Established strategic alliances and leveraged market insights to position PwC as a leader in asset advisory services.
- Developed and executed strategic business plans, optimizing budget allocation and resource management. Led high-performing teams, fostering collaboration, innovation, and skill enhancement, ensuring operational excellence and continuous professional development.
Manager - Strategy & Excellence
Dubai Electricity and Water Authority
Dubai
09.2012 - 11.2019
- Led the deployment of local and international excellence frameworks, fostering a culture of continuous improvement across the organization. Successfully supported DEWA’s leadership in crafting and cascading corporate strategic plans, including strategy maps, KPIs, balanced scorecards, and benchmarking initiatives for sustained growth.
- Established and implemented DEWA’s Corporate Asset Management Framework, ensuring effective policy execution and operational alignment. Played a pivotal role in securing ISO 55001 certification, making DEWA the first government utility worldwide to achieve this distinction.
- Key contributor to the re-engineering and simplification of electricity connection processes, significantly improving efficiency, and propelling the UAE to 1st worldwide in ease of obtaining electricity (World Bank).
- Member of DEWA’s Innovation Team, identifying and implementing customer experience enhancements, and operational efficiency improvements. Also contributed to DEWA’s Resources Optimization Committee, driving cost rationalization, and revenue development strategies across the authority.
- Instrumental in DEWA securing prestigious accolades, including the EFQM Global Excellence Award, DGEP Leading Government Entity, Financially Distinguished Entity, and ICAEW Corporate Finance Deal of the Year, reinforcing its global leadership in operational excellence.
Assistant Consulting Manager
TAG Consulting
Amman
01.2008 - 08.2012
- Led high-impact consulting engagements across manufacturing and service sectors in the MENA region, delivering expertise in strategic planning, asset management, business excellence, QHSE management, process optimization, and Six Sigma methodologies to drive operational efficiency and business growth.
- Spearheaded the marketing, expansion, and continual enhancement of advisory services, identifying new opportunities and positioning consulting solutions to meet evolving industry needs.
- Managed annual budgeting, financial planning, and team development initiatives, ensuring optimal resource allocation, business sustainability, and high-performance team growth to enhance organizational effectiveness.
Operations Officer
Nuqul Group
Amman
06.2005 - 12.2007
- Designed, reviewed, and updated corporate systems and procedures across MENA business units, ensuring compliance, operational efficiency, and effective audits. Led data-driven analyses, supporting business units in implementation and continuous improvement.
- Conducted workforce planning and optimization projects, leveraging time-motion studies, mathematical models, and production simulations to enhance resource allocation, productivity, and operational effectiveness across multiple business units.
- Executed scientific research and business improvement projects based on top management directives, assessing strategic and techno-commercial feasibility, leading to data-driven innovations that enhanced organizational performance and competitiveness.
Education
M.Sc. - Industrial Engineering Management
University of Jordan
Amman, Jordan03.2012
B.Sc. - Industrial Engineering Management
University of Jordan
Amman, Jordan06.2005
Skills
- Project management
- Asset management
- Financial analysis
- Strategic planning
- Regulatory compliance
- Client relationship management
- Business development
- Team leadership
- Process optimization
- Performance improvement
- Risk management
Accomplishments
The Institute of Asset Management (IAM) / UK
- Participated in the review and update of the GFMAM Asset Management Landscape, 2023
The Saudi Authority for Accredited Valuers (TAQEEM), KSA
- Participated as an assessor in the TAQEEM Fellowship assessment process, including the review and evaluation of the candidates’ reports, and conducting their assessment interviews (2022-2025)
- Participated in the review and update of the TAQEEM training curricula pertaining to the valuation of machinery and equipment (2024-2025)
King Abdullah II Center for Excellence, Jordan
- Participated as a lead assessor in the "King Abdullah II Award for Excellence in Government Performance and Transparency" in its 5th (2010/2011) and 8th (2016/2017) cycles
- Participated as an assessor in the 'Excellent Governmental Service Award' in its first cycle (2012)
Sheikh Khalifa Government Excellence Program, UAE
- Participated as an assessor in the Emirates Government Excellence Award in its second cycle (2011/2012)
Affiliations
- Approved assessor for the EFQM, King Abdullah II, and the Emirates Government Excellence Awards
- Fellow member of the Saudi Authority for Accredited Valuers (TAQEEM) for machinery and equipment valuation
- ISO 55001 lead auditor
Certification
- IAM, ASA, FMP, CMA, PMP, PHR, ASQ-CSSGB, C-KPIPP
Personal Information
- Date of Birth: 08/06/83
- Nationality: Jordanian
- Marital Status: Married
Languages
Arabic
First Language
English
Advanced (C1)
C1
Timeline
Director - Advisory
PricewaterhouseCoopers (PwC)
12.2019 - Current
Manager - Strategy & Excellence
Dubai Electricity and Water Authority
09.2012 - 11.2019
Assistant Consulting Manager
TAG Consulting
01.2008 - 08.2012
Operations Officer
Nuqul Group
06.2005 - 12.2007
M.Sc. - Industrial Engineering Management
University of Jordan
B.Sc. - Industrial Engineering Management
University of Jordan
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