RAAFAE RASHID KHAN
Dubai
Summary
As a Strategy & Financial Planning executive with nearly 17 years of progressive leadership experience across Banking, Public-sector enterprise oversight, and institutional transformation. I specialize in developing strategic frameworks, executing complex financial planning, and driving performance accountability across high impact portfolios.
My last assignment was as Director-Strategy & Financial Planning at Finance Directorate (Defence Organization Pakistan), where I oversaw national-scale commercial business ventures (CBVs) across multiple sectors. My mandate included strategic planning, business evaluation, project oversight, and performance governance for multibillion-rupee assets under a diversified public-sector portfolio.
Prior to this, I led the Strategy & Productivity function at Askari Bank, Pakistan where I managed a team of 2,500+ professionals, monitored over PKR 1 trillion in deposits, and developed enterprise-wide transformation programs across 600+ delivery channels. I have also held key strategic oversight and planning roles for investment banking, product innovation, and international operations in Bahrain and China.
My strategic lens combines data-driven insights with stakeholder collaboration to achieve sustainable outcomes. I am passionate about leveraging institutional capital, policy instruments, and private-sector innovation to create scalable socioeconomic impact.
Seeking executive leadership roles across UAE-based financial institutions, sovereign entities, or progressive commercial ventures, where institutional transformation, strategic realignment, and fiscal optimization are key levers for sustainable growth and value creation.
Overview
17
17
years of professional experience
Work History
Director - Strategy & Financial Planning
Adjutant General's Branch - GHQ Rawalpindi
03.2024 - 05.2025
- Led enterprise strategy, business oversight, and financial planning for a national multibillion rupees portfolio of Commercial Business Ventures (CBVs) across 7 core economic sectors under the umbrella of Adjutant General's Branch at General Headquarters (GHQ) of Pakistan Armed Forces.
- Designed and implemented strategic growth roadmaps across CBVs in banking, FMCG, real estate, and healthcare sectors.
- Evaluated Joint Ventures, M&As, SPVs and MoUs to assess commercial viability, strategic fit, and risk exposure.
- Aligned CBV performance frameworks with institutional KPIs, regulatory standards, and long-term vision plans.
- Led transformation programs involving operational optimization, governance restructuring, and talent realignment.
- Cultivated board-level alignment through data-backed reviews and stakeholder engagement.
- Developed TORs, Organizational Structure, Strategic Objectives, KPIs for setting up the new 'Finance Directorate'.
- Conducted a comprehensive centralized Budgeting Exercise for future Financial Planning to target OPEX reduction by 20%.
- Regular collaboration with internal stakeholders and Big4 (PWC, KPMG, EY, GT etc.) on various Financial Modelling, Business Planning and Organizational Structure & Policies projects.
- Proposed various Process and Cost Optimization measures to streamline operations and increase core profitability.
VP/ Head - Strategy & Channel Productivity
Askari Bank Limited - Head Office
04.2021 - 01.2024
- Led strategic planning, business transformation, and performance oversight across all banking segments (Corporate, Commercial, SME, Retail, Consumer, and Digital) for a network of 600+ branches and delivery channels.
- Managed teams of over 2,500+ employees directly / indirectly reporting to the Chief Operating Officer.
- Analyzed existing gaps and industry trends to develop Annual Business Strategy for approval of the Management and the BoD.
- Prepared Annual Budgets (Business, OPEX, HR) for all local and overseas Business Segments to align targeting year on year growth in footprint and profitability.
- Alignment, Resource Mobilization and Delivery-Timelines to ensure relevant stakeholders are efficiently coordinated and managed in line with the expectations of the Management and BoD.
- Developed KPIs and Job Descriptions of all Key Positions to align with Bank's Strategic Objectives.
- Devised and led transformation to Balance Scorecards for all Business Segments to quantitatively assess KPIs.
- Periodic Review of Bank's Internal Policies & Procedures and provided feedback / suggestions to Processes Owners.
- Designated Focal Point for all Internal and External (Central Bank, Consultants etc.) meetings, collaborations and coordination on Governance, Compliance, Policy and Strategic matters.
- Review and Analysis of all Credits and Trade-related matters of all Business Segments.
- Oversaw and Reviewed various Operational (Operations, Audit, Compliance, IT etc.) matters of all Business Segments.
- Developed Askari Bank's 3-Year Strategic Plan (2024-2026) aligned with Central Bank's growth outlook.
- Revamped Performance Management system using Balanced Scorecards across all business lines.
- Negotiated debit card portfolio migration to VISA, optimizing customer benefits and cost.
- Designed Foreign Exchange liquidity and Deposit Rate control frameworks, reducing operational exposure.
- Oversaw policy, audit, compliance, HR alignment, and credit performance for all key business segments.
Unit Head - Business Support & Strategy (Corporate & Investment Banking Group)
Askari Bank Limited - Head Office
07.2013 - 04.2021
- Portfolio Analysis & Monitoring at 'Group' level (PKR 300+ Bn Assets & PKR 500+ Bn Trade (direct reporting to Group Head).
- Analyzed existing gaps and industry trends to develop Annual Business Strategy for the Group.
- Prepared Annual Budget (Business, OPEX, HR) for all local and overseas Business Segments for the Group to align with future growth Strategy.
- Reviewed 'Credit Line Proposals' (CLPs) forwarded by local and overseas Business Segments within the Group.
- Reviewed various Operational (HR, Operations, Audit, Compliance, IT etc.) matters of all Business Segments.
Manager - Product Development & Credits (Commercial Banking Group)
Askari Bank Limited - Head Office
03.2010 - 07.2013
- Monitored KPIs against budgeted targets of Nation-wide Branches.
- Analyzed data of Branches to prepare various financial reports and presentations to be presented to the President, Executive Committee and Board on Weekly, Fortnightly and Monthly Basis.
- Conducted market research to study prevailing economic trends and prepare outlooks for various sectors.
- Processed various Operational (Audit, Compliance, IT) and HR (Hiring, Profiling, Transfers) matters of the Group.
- Reviewed Commercial 'Credit Line Proposals' (CLP).
Assistant Manager - Product Development (Leasing)
Askari Leasing Limited - Head Office
08.2008 - 02.2010
- I started out as a Management Trainee Officer (MTO) in August 2008.
- Developed and updated Marketing Strategies for the Organization's product line.
- Worked with Advertising Agencies to launch new campaigns for the Organization.
- Developed and explored new (financial) products and earning avenues for the Organization.
- Conducted Market research to study prevailing trends.
- Askari Leasing merged into Askari Bank in March 2010 as a separate Division.
Education
MBA - Marketing, Product Development, Strategy
07.2008
Skills
- Strategic Planning
- Budgeting & Analysis
- Corporate & Investment Banking
- Retail & Consumer Banking
- SME Banking
- Policy Review & Governance
- Organizational Transformation
- Performance Management
- Product Development
- Cross-border Regulatory Alignment
- Stakeholder Management
- Verbal and Written Communication
Key Trainings
- AML & CFT - Central Bank Certified
- Credit Risk Modelling | Fraud Risk Management | Liability Products - In-house
- HR Performance Management - Big4 Consultants / Advisory
Languages
English
Bilingual or Proficient (C2)
Urdru
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteHybridImportant To Me
Career advancementCompany CultureTimeline
Director - Strategy & Financial Planning - Adjutant General's Branch - GHQ Rawalpindi
03.2024 - 05.2025
VP/ Head - Strategy & Channel Productivity - Askari Bank Limited - Head Office
04.2021 - 01.2024
Unit Head - Business Support & Strategy (Corporate & Investment Banking Group) - Askari Bank Limited - Head Office
07.2013 - 04.2021
Manager - Product Development & Credits (Commercial Banking Group) - Askari Bank Limited - Head Office
03.2010 - 07.2013
Assistant Manager - Product Development (Leasing) - Askari Leasing Limited - Head Office
08.2008 - 02.2010
Bahria University - MBA, Marketing, Product Development, Strategy
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