Haidy Hashish

Fostering creator ecosystem growth through strategic agency partnerships and growth programs across MENA, driving business expansion in high-potential markets while optimizing partner relations and account growth.

Leads the development and execution of a portfolio of partnerships in the MEEE region that use technology to empower political leaders and governments to build open, empowered, and prosperous societies.

Responsibilities

• Lead on developing an MEEE-specific partnerships strategy for a dedicated portfolio of partnerships that meets TBI’s ambition for the region and for global scale
• Develop and strengthen the network of government relationships, and partnerships with leading innovators, technology and life science companies
• Shape the regional portfolio as well as identify the needs, opportunity impact, and delivery models that works best for TBI government clients; in collaboration with the cross functional team across the organization

Responsible for managing and overseeing all strategic MENA projects streams across marketing and business organizations.

Key Achievements

• Led key workstreams for Snap Inc.'s iconic activation in partnership with UAE government at EXPO2020.
• Led scaling of Snap Forward, the flagship global event to the EMEA region, attended by top C-level decision makers across industries.
• Led establishment of best practice standards, tools and resources that have been scaled across EMEA region.

Responsibilities

• Engage with senior leadership stakeholders to develop strategic project workstreams, project objectives, and deliverables.
• Develop internal and external communication strategies to ensure all stakeholders are informed and engaged in required milestones.
• Spearhead and drive decision making process in all conversations across internal and external stakeholders from marketing, policy, sales, and creative to external agencies and vendors.
• Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines via detailed go-to-market strategies for all phases.

Lead on SME growth projects across MENA region with a focus on managing key partnerships with government entities and driving Google solutions to create strong economic impact.

Key Achievements

• Drove 5X business growth in Google My Business (GMB) MENA.
• Led the first digital media campaign for GMB in MENA achieving 3X against benchmark.
• Established long-term partnership with Dubai Chamber of Commerce to digitize businesses in UAE through API integration.
• Cracked key partnership in Saudi Arabia with government entity that unlocks on-boarding of 5X SMBs to our platform.
• Developed best practice guide for SMB scalability to drive monitization that was executed across all global markets.
• Established the first GMB customer onboarding center in MENA.

Responsibilities

• Lead and design the expansion strategy and implementation plan for GMB-Google's global SME business solution platform in EG & GCC
• Devise MENA market study and opportunity analysis by country and industry for GMB.
• Spearhead relationship and strategic partnerships with government sector and build partnership frameworks for digital transformation.
• Align cross-functionally with both global and local internal and external stakeholders (including PR, policy, product, legal) to ensure the projects' success.
• Lead creative marketing communication tools and narratives to drive awareness and increase product adoption.
• Manage SME development programs and activations.
• Manage agencies and partners to develop strategic plans that align with Google's SME's narrative.

Spearheaded UNIDO's inter-regional project to support the creation of SMEs consortia in the North African and Latin American regions, and established the consortia model in Egypt resulting in strong economic and marketing performance of all stakeholders. Successfully put the Egyptian dates sector on the priority list of H.E. Egyptian Minister of Trade and Industry and H.E. Deputy Prime Minister in UAE.

Key Achievements

• Managed to lobby and secure an annual foreign fund to the Date Palm Sector in Egypt from the UAE government.
• Elected through Ministerial decree as a member in the organizational committee of the “Egyptian 1st Date Palm Festival in Siwa”.
• Drove economic impact on Siwa community by repositioning it as the go-to-destination, which cascaded on the local tourism and food & beverage economy.

Responsibilities

• Led steering committees with the ministry officials, policy-makers, regulators and represented UNIDO in various strategic events and conferences with KOF's
• Managed cross-functional initiatives with UN Women, ILO, UNDP, & FAO
• Sole liaison between UNIDO and both the Ministry of Trade and Industry in Egypt, and the Ministry of presidential affairs in UAE (Khalifa Date Palm Award)
• Designed the implementation of the plan for promoting the UNIDO export consortia model
• Coached institutions from the public sector on promoting and establishing SMEs export consortia model
• Point person for the Chairman of Industry Council for Technology and Innovation driving textile, hospitality, construction and dates sectors.

• Performed independent research for the AUC economics department focused on the micro-economics of key growth industries.
• Lead data and insights generation of for various research assignments of the department.
  

• Supported search sales teams in EMEA, owning key areas of clients' services.
• Partnered with Search account managers and creative strategists to ensure world-class services to our Search Premium advertisers.
• Addressed clients' issues by managing key parts of the escalation process (editorial, traffic or user interface issues)