RAAMIS PEERZADA
Dubai
Summary
Experienced Marketing and Creative Head with over 08 years of expertise in driving high-impact campaigns and delivering exceptional marketing strategies. Specializing in both creative direction and data-driven marketing, I excel at managing end-to-end promotional operations, overseeing marketing budgets, and engaging stakeholders to achieve business objectives. Known for my ability to seamlessly blend strategic vision with meticulous execution, I ensure that all campaigns are not only innovative but also aligned with organizational goals. Skilled in optimizing marketing processes and improving campaign efficiency in dynamic, fast-paced environments, I am committed to delivering results that drive brand growth and maximize audience impact.
Overview
9
9
years of professional experience
Work History
Marketing Manager & Creative Head
Inoi Global HQ
09.2023 - 12.2024
- Developed and executed comprehensive marketing strategies and campaigns that align with the company's goals and objectives
- Lead, mentor, and manage a high-performing marketing and creative team, fostering a collaborative and results-driven work environment
- Monitored brand consistency across marketing channels and materials
- Reduced Customer Acquisition Costs (CAC) by50% within5 months through rigorous A/B testing of digital creatives, continual optimization of CPMs and CPCs, and targeted campaign executions
- Distinguished for implementing data-driven and customer-centric strategies across diverse marketing channels, including Social, Programmatic, Digital Advertising, Print media, Radio, Outdoor Advertising, and other platforms
Creative & Marketing Director
VOIN Production Services
01.2021 - 08.2023
- Directed and produced multiple high-impact TV commercials, driving brand visibility and audience engagement for some prominent brands
- Led marketing campaigns that successfully partnered with international tourism boards to promote global destinations
- Managed client relationships and negotiations, ensuring successful partnerships with companies from diverse countries
- Collaborated with cross-functional teams to create innovative content strategies, enhancing brand recognition and market presence
Senior Brand Manager
Zameen.com
05.2018 - 09.2020
- Collaborated with product and sales teams to deliver state-of-the-art features that addressed the needs of real estate agents, buyers, and sellers in Pakistan
- Reduced Customer Acquisition Cost (CAC) by30% through strategic marketing initiatives and optimized customer targeting
- Launched innovative digital marketing strategies, resulting in a40% growth in website traffic and user engagement
- Managed cross-functional teams to enhance the customer experience, leading to a25% increase in customer retention rates
Assistant Director
HUM TV
02.2016 - 04.2018
- Assisted in the planning, coordination, and execution of daily production schedules, ensuring timely delivery of high-quality content.
- Collaborated with directors, producers, and crew members to execute creative visions, overseeing on-set operations and managing logistics.
- Supervised and directed a team of production assistants, ensuring smooth communication and efficiency during filming.
- Contributed to script development, scene blocking, and post-production processes, maintaining continuity and enhancing the overall narrative.
Education
BBA - Marketing
SIMT
Skills
- Advanced Leadership and Team Management
- Expert in Digital Marketing Operations
- Strategic Project Management
- Brand Management
- Project Management
- Social media marketing
- Creative direction
- Marketing campaigns
LANGUAGES
English (Fluent)
Urdu (Fluent)
Spanish (Intermediate)
Timeline
Marketing Manager & Creative Head
Inoi Global HQ
09.2023 - 12.2024
Creative & Marketing Director
VOIN Production Services
01.2021 - 08.2023
Senior Brand Manager
Zameen.com
05.2018 - 09.2020
Assistant Director
HUM TV
02.2016 - 04.2018
BBA - Marketing
SIMT
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