Rabab Hussain
Dubai
Summary
Results-driven professional specialising in strategic communications and innovative solutions. Proven track record in managing client relationships to meet campaign objectives and boost brand visibility. Skilled in coordinating teams to ensure alignment of project goals with organisational priorities.
Overview
18
18
years of professional experience
Work History
PR Manager
Gourmonde PR
12.2025 - Current
- Organised successful campaigns for rebranding and positioning.
- Developed communication and public relations strategies based on company principles.
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
- Prepared communication projects to promote new products and services.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Guided daily operations based on current and upcoming projects.
- Monitored staff performance and identified areas of improvement.
- Tailored communication styles to target specific audiences, ensuring messages resonated and achieved desired outcomes.
- Crafted compelling press releases, feature articles, and media briefings to articulate key messages effectively.
- Coordinated with media outlets, securing favourable coverage for company events, product launches, and milestones.
- Monitored and reported on media coverage, providing insights and recommendations to senior management for strategic planning.
- Provided expert PR advice and guidance to internal teams, aligning efforts with overall business objectives.
Public Relations & Events Specialist
Digital Hype Marketing Communications
08.2025 - 12.2025
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
- Organised successful campaigns for rebranding and positioning.
- Refined internal communications for improved efficiency.
- Developed communication and public relations strategies based on company principles.
- Developed and implemented strategic media relations campaigns to enhance brand visibility across various platforms.
- Monitored and reported on the effectiveness of media relations efforts, providing insights for continuous improvement.
- Established a comprehensive media database, regularly updated with contacts and preferences for targeted outreach.
- Analysed media coverage and trends to inform future strategies and improve engagement metrics.
- Organised and executed promotional events to generate media interest and public awareness.
PR Account Manager
DASH Consultancy
12.2022 - 06.2025
- Assist in managing team operations and guiding individuals in daily responsibilities.
- Support client management and press office tasks, which include updating media database and answering media inquiries.
- Identify primary objectives and assist in developing a communications strategy tailored for GCC clients.
- Aid in crafting media and influencer relations strategies to secure prominent placements across various platforms.
- Foster relationships with GCC media and influencers while establishing connections with new contacts within trade and consumer media.
- Facilitate opportunities for client partnerships and sponsorships on a continuous basis.
- Coordinate and conduct group trips for press and influencers.
PR Director & Wizard of Comms
SOCIATE
11.2015 - 10.2022
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.
- Developed strong employee relationships by supporting individual needs, issues and complaints efficiently.
- Researched and evaluated PR opportunities for partnerships, sponsorships and advertising, using effective negotiation abilities to obtain best deals.
- Demonstrated the ability to work under pressure and prioritise workload, managing multiple projects simultaneously.
- Drew up and managed PR plans, budgets and performance measures to achieve corporate and strategic objectives.
- Managed client relationships to boost retention and maximise revenue.
- Oversaw recruitment, training, and development of staff, fostering a high-performance organisational culture.
PR Director
Saakshi Advertising
10.2013 - 02.2014
- Provided regular feedback and promptly addressed performance issues to maximise individual and team outcomes.
- Suggested areas for improvement in internal processes and recommended potential solutions to improve performance.
- Wrote clear and compelling letters, press releases and by-lined letters to achieve significant increases in brand awareness.
- Devised and implemented media relations strategy to protect, grow and enhance brand and reputation with media.
- Organised successful campaigns for rebranding and positioning.
- Developed communication and public relations strategies based on company principles.
- Created strategic plans to capture new business and better serve clients.
Senior Account Executive
TOH PR
02.2013 - 09.2013
- Work as part of an account team to develop client proposals and implement all aspects of PR activity
- Liaise on a daily basis with target media, via telephone and email
- Researching, writing and distributing press releases to target media
- Relationship building and networking with the media to grow and develop a wide set of media relations
- Maintain a professional and proactive relationship with clients and work to gain their respect as a key member of the team
- Help propose, develop and implement activity with third party brands such as joint events, newsletter promotion and bespoke products
- Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for new opportunities for clients
PR Account Manager
The Idea Agency
09.2010 - 03.2012
- Preparing a yearly strategic PR plan for all clients and implementing it.
- Event management - costing for clients, liaising with third party suppliers, finalising invitations, preparing press kits, ensuring media attendance and preparing post-event report for clients.
- Coordinating with the media and arranging for and organising photo shoots.
Assistant to the Managing Director/ PR Coordinator
Z7 Communications FZ LLC
02.2009 - 02.2010
- Handling all the administrative tasks of the organisation.
- Coordinating with media and arranging photo shoots.
- Assisting with event management activities as directed.
- Establishing and maintaining excellent and effective media contacts.
- Managing the documentation and filing of all company accounts.
- Distributing press releases to media and conducting follow up calls to ensure coverage.
- Daily media monitoring (English and Arabic publications).
- Updating media and other VIP lists with accurate information.
Editorial Assistant
Khaleej Times - City Times
03.2008 - 11.2008
- Assigning tasks and assignments to reporters and photographers
- Coordinating and following up with reporters and photographers
- Maintaining relationships with readers, Public Relation executives and other concerned parties
- Handling the implementation and process of all contests published
- Designing and creating special pages for publication
- Working closely with the Editor to ensure the paper is produced efficiently
Education
Social Media Strategy for Command PR -
Pinnaccle PR Training
2009
Bachelors - Mass Communication; Journalism and Public Relations
University of Southern
01-2008
A-Levels -
A levels
01-2004
O levels - Commerce
The Westminster School
01-2002
Skills
- Team Management
- Event Planning
- Client Services
- Strategic Planning
- Communication
- Client Management
- Strategic Communications
- Innovative Thinking
- Coordination
- Media Relations
Languages
Urdu
English
Arabic
CLIENTS
- Versace
- Zuma
- MTV
- Minor Hotels
- Ramada Hotels
- United Arab Bank
- Anantara Hotels & Resorts
- Avani Hotels & Resorts
- Damas Jewellery
- Tiffany & Co.
- ACE Hardware
- SHI Hospitality
- Avatara Restaurant
- And more...
References
Can be provided upon request.
Timeline
PR Manager
Gourmonde PR
12.2025 - Current
Public Relations & Events Specialist
Digital Hype Marketing Communications
08.2025 - 12.2025
PR Account Manager
DASH Consultancy
12.2022 - 06.2025
PR Director & Wizard of Comms
SOCIATE
11.2015 - 10.2022
PR Director
Saakshi Advertising
10.2013 - 02.2014
Senior Account Executive
TOH PR
02.2013 - 09.2013
PR Account Manager
The Idea Agency
09.2010 - 03.2012
Assistant to the Managing Director/ PR Coordinator
Z7 Communications FZ LLC
02.2009 - 02.2010
Editorial Assistant
Khaleej Times - City Times
03.2008 - 11.2008
Social Media Strategy for Command PR -
Pinnaccle PR Training
Bachelors - Mass Communication; Journalism and Public Relations
University of Southern
A-Levels -
A levels
O levels - Commerce
The Westminster School