Summary
Overview
Work history
Education
Skills
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Additional Information
Languages
Accomplishments
Affiliations
Hi, I’m

Rabie Koukash

General Manager
Dubai,UAE
Rabie Koukash

Summary

To work in a stable organization is possessing a challenging and professional environment with thorough standards of excellence, thus, utilizing my skill acquisition into skill application and prove my credence. I am confident that I can be a driving force behind such organization by contributing my knowledge and multitasking skills. Skilled General Manager enthusiastic about promoting company offerings to bring about dramatic business growth. Practiced in building loyal relationships and managing diverse conflicts by applying exceptional sales, organizational and prioritization skills developed over 15 years in field.

Overview

16
years of professional experience

Work history

Byblos Hospitality Al Sarab Hotel & Broadway Hotel
Dubai

General Manager
08.2019 - Current

Job overview

  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Resolved internal staff conflicts to mutual benefits of all parties involved.
  • Implemented effective customer service procedures to encourage positive feedback.
  • Tracked KPIs to drive profitability and target delivery.
  • Managed high-performing teams to deliver quality customer service and stable profits.
  • Recruited top-performing candidates to build staff retention and team performance.
  • Monitored and evaluated teams, identifying and targeting opportunities for improvement.
  • Prepared and reviewed procedural documents for daily operations.
  • Empowered staff members to contribute to continuous improvement, quality and growth of company.
  • Delivered business strategy to drive revenue and operational efficiencies.
  • Scheduled regular team meetings to discuss business updates, issues and recommendations.
  • Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
  • Set policies and processes outlining expectations on employee behaviour at every level.
  • Generated business, cost and employee reports to management.
  • Developed and implemented budgetary and resource allocation plans.
  • Served as official representative of organisation to public groups or government agencies.
  • Created and led successful business culture focused on performance.
  • Set strategic plans to govern functioning of operations.
  • Initiated aggressive hiring push and training of industry-renowned candidates to drive organizational improvements.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
  • Established strong rapport with stakeholders to enhance business credibility.
  • Recruited and managed senior staff with focus on delivering clear results.
  • Directed day-to-day work of employees and motivated teams to exceed objectives.
  • Maintained organisational compliance with applicable legislation and regulations.

Al Khaleej Plaza Hotel
Dubai, UAE Dubai

General Manager
02.2018 - 05.2019

Job overview

  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Resolved internal staff conflicts to mutual benefits of all parties involved.
  • Implemented effective customer service procedures to encourage positive feedback.
  • Tracked KPIs to drive profitability and target delivery.
  • Managed high-performing teams to deliver quality customer service and stable profits.
  • Recruited top-performing candidates to build staff retention and team performance.
  • Monitored and evaluated teams, identifying and targeting opportunities for improvement.
  • Prepared and reviewed procedural documents for daily operations.
  • Empowered staff members to contribute to continuous improvement, quality and growth of company.
  • Delivered business strategy to drive revenue and operational efficiencies.
  • Scheduled regular team meetings to discuss business updates, issues and recommendations.
  • Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
  • Set policies and processes outlining expectations on employee behaviour at every level.
  • Generated business, cost and employee reports to management.
  • Developed and implemented budgetary and resource allocation plans.
  • Served as official representative of organisation to public groups or government agencies.
  • Created and led successful business culture focused on performance.
  • Set strategic plans to govern functioning of operations.
  • Initiated aggressive hiring push and training of industry-renowned candidates to drive organisational improvements.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
  • Established strong rapport with stakeholders to enhance business credibility.
  • Recruited and managed senior staff with focus on delivering clear results.
  • Identified and resolved operational issues impacting productivity, performance or profitability.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Partnered with management team to optimise operations and reduce costs.
  • Allocated resources to teams and projects based on need, performance and availability.
  • Directed administration and optimisation of financial operations, payroll and accounting processes.
  • Worked with board of directors to establish objectives and decisively lead operations.
  • Monitored operations to assess and highlight results.
  • Reviewed reports from subordinate management to identify areas of opportunity.
  • Put in place clear controls for financial administration and business management.
  • Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
  • Established budgets based on historical, current and forecasted business data.
  • Directed day-to-day work of employees and motivated teams to exceed objectives.
  • Directed day-to-day work of [Number] employees and motivated teams to exceed objectives.
  • Maintained organisational compliance with applicable legislation and regulations.

Millennium Airport Hotel

Sales & Marketing Manager
01.2017 - 01.2018

Job overview

  • Oversee the operations functions of the hotel, as per the Organizational chart
  • Hold regular briefings and meetings with all head of departments
  • Ensure full compliance to Hotel operating controls, SOP's, policies, procedures and service standards
  • Lead all key property issues including capital projects, customer service and refurbishment
  • Handling complaints, and oversee the service recovery procedures
  • Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget
  • Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded
  • Ensure all decisions are made in the best interest of the hotels and management
  • Deliver hotel budget goals and set other short- and long-term strategic goals for the property
  • Developing improvement actions, carry out costs savings
  • A strong understanding of P&L statements and the ability to react with impactful strategies
  • Closely monitor the hotel business report on a daily basis and take decisions accordingly
  • Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin &
  • General, on target and accurate
  • Maximizing room yield and hotels / resort revenue through innovative sales practices and yield management programs
  • Prepare a monthly financial reporting for the owners and stake holders
  • Draw up plans and budget (revenues, costs, etc.) for the owners
  • Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipment's and services
  • Act as a final decision maker in hiring a key staff
  • Coordination with HOD's for the execution of all activities and functions
  • Overseeing and managing all departments and working closely with department heads on a daily basis
  • Manage and develop the Hotel Executive team to ensure career progression and development
  • Be accountable for responsibilities of department heads and take ownership of all guest complaints
  • RESUME
  • E
  • Provide effective leadership to hotel team members
  • Lead in all aspects of business planning
  • Respond to audits to ensure continual improvement is achieved
  • Corporate client handling and take part in new client acquisition along with the sales team whenever required
  • Assisting in residential sales as and when required and development with strong sales prospects
  • Responsible for safeguarding the quality of operations both (internal & external audits)
  • Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements
  • Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
  • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Implements national sales programs by developing field sales action plans
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
  • Completes national sales operational requirements by scheduling and assigning employees; following up on work results
  • Maintains national sales staff by recruiting, selecting, orienting, and training employees
  • Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results

Dusit Residence Dubai Marina
Dubai

Sales & Marketing Manager
05.2015 - 12.2016

Job overview

  • Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
  • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Implements national sales programs by developing field sales action plans
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
  • RESUME
  • E
  • Completes national sales operational requirements by scheduling and assigning employees; following up on work results
  • Maintains national sales staff by recruiting, selecting, orienting, and training employees
  • Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
  • Crafted high-impact presentations and business proposals for new and existing clients.
  • Directed sales and marketing initiatives, expanding market share to new segments.
  • Worked with sales team to solicit and sell products and services to potential clients.
  • Supported digital marketing teams to convert inquiries into valid purchase agreements.
  • Established affiliate marketing initiatives to access new audiences, bringing in additional product sales.
  • Attended networking events to secure partnerships and grow professional networks.

MONDO Hospitality, Suha Hotel Apartment, Home MONDO Living
Suite

Sales & Marketing Manager
11.2013 - 05.2015

Job overview

  • Dubai) - Al
  • Barsha Hotel Apartment (Al Barsha Dubai) - Holiday, Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
  • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Implements national sales programs by developing field sales action plans
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
  • Completes national sales operational requirements by scheduling and assigning employees; following up on work results
  • Maintains national sales staff by recruiting, selecting, orienting, and training employees
  • Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Contributes to team effort by accomplishing related results as needed
  • Supported digital marketing teams to convert inquiries into valid purchase agreements.
  • Refined and implemented processes to amplify lead generation and qualification.
  • Established affiliate marketing initiatives to access new audiences, bringing in additional product sales.
  • Attended networking events to secure partnerships and grow professional networks.

TAJ Palace Hotel Dubai
Dubai

Assistant Sales Manager
06.2013 - 02.2015

Job overview

  • Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
  • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Implements national sales programs by developing field sales action plans
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
  • Completes national sales operational requirements by scheduling and assigning employees; following up on work results
  • RESUME
  • E
  • Maintains national sales staff by recruiting, selecting, orienting, and training employees
  • Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Contributes to team effort by accomplishing related results as needed
  • Supervised administrative work in office and set goals for staff.

Dhow Palace Hotel Dubai
Dubai

Assistant Reservation & Revenue Manager
01.2010 - 05.2013

Job overview

  • Reviewed front office log books and guest feedback forms to identify areas needing improvement.
  • Assessed VIP reservations, amenity orders and resumes for incoming house guests.
  • Maintained brand image by monitoring appearance, standards and performance of front office staff.
  • Promoted brand loyalty scheme to boost repeat bookings.
  • Encouraged mutual trust, respect and cooperation among team members.
  • Completed weekly front office rota to guarantee optimal cover for operations.
  • Handled inventory control for front office and stationery supplies, reordering low stock items.
  • Used up-selling techniques to promote hotel services and facilities for higher profit margins.
  • Participated in interviewing and hiring of front office staff.
  • Prepared revenue and occupancy forecasting to efficiently manage cash flow.

Dusit Residence Dubai Marina

Reservation & Revenue Supervisor
05.2009 - 07.2010

Job overview

  • Ensure that all agents effectively deliver appropriate service levels to the customer & monitor staff productivity and performance and taking appropriate action when necessary
  • Ensure departmental goals and targets are achieved
  • Ensure that the department meets relevant productivity targets on call handling and conversion ratios for all products lines
  • Maintain effective staff scheduling ensuring optimum level of staff resources according to business need
  • RESUME
  • E
  • Work with Human Resources and Line management, to address and handle any staff related issue
  • Ensure that company disciplinary guidelines are adhered to at all times
  • Complete appraisal assessments & hold regular team meetings
  • Amending bookings and canceling as per guest request through online from our OTA companies and updating all the room rate & inventory in the website
  • Attending online booking from the online travel agent
  • Taking care of groups bookings in blocking the rooms within a given period
  • Handling reservation by ensuring all the bookings are made as per the request considering allotment
  • Ensure all the amendments, cancellations and reinstatement are done as per the request and cancellations charges are applied where necessary as per agreement
  • Sending pro-forma invoice and following up with the payment release period and the rate as per contract
  • Control Walk in Registration after close out date
  • Sending emails by answering guest queries and booking confirmation
  • Answering incoming and outgoing calls in efficient manner & giving out all the information needed about the hotel

Gold Swiss BelHotel Dubai

Reservation & Revenue Supervisor
01.2008 - 10.2009

Job overview

  • Ensure that all agents effectively deliver appropriate service levels to the customer & monitor staff productivity and performance and taking appropriate action when necessary
  • Ensure departmental goals and targets are achieved
  • Ensure that the department meets relevant productivity targets on call handling and conversion ratios for all products lines
  • Maintain effective staff scheduling ensuring optimum level of staff resources according to business need
  • Work with Human Resources and Line management, to address and handle any staff related issue
  • Ensure that company disciplinary guidelines are adhered to at all times
  • Complete appraisal assessments & hold regular team meetings
  • Amending bookings and canceling as per guest request through online from our OTA companies and updating all the room rate & inventory in the website
  • Attending online booking from the online travel agent
  • Taking care of groups bookings in blocking the rooms within a given period
  • Handling reservation by ensuring all the bookings are made as per the request considering allotment
  • Ensure all the amendments, cancellations and reinstatement are done as per the request and cancellations charges are applied where necessary as per agreement
  • Sending pro-forma invoice and following up with the payment release period and the rate as per contract
  • Control Walk in Registration after close out date
  • Sending emails by answering guest queries and booking confirmation
  • Answering incoming and outgoing calls in efficient manner & giving out all the information needed about the hotel.

Education

Al Mammon College

English

Syrian University

Business Development & Commerce Certificate
2004

Al Basel School

High School Certificate
2002

Skills

  • Strategies and goals
  • Customer service
  • Consistently meet goals
  • Deadline-oriented
  • Staff development
  • Trend forecasting
  • Conflict resolution
  • Human resources management
  • Customer retention
  • Client account management
  • Computer-savvy
  • Performance improvements
  • Dealership management
  • Employee scheduling
  • Coaching and mentoring
  • Relationship building
  • Vendor relationships
  • Organised and efficient
  • Cross-functional team management
  • Team oversight
  • Customer service-oriented
  • Staff training/development
  • Goal Attainment
  • Leadership and team building
  • Recipes and menu planning
  • Financial management
  • Project development
  • Inventory control
  • Just In Time stock control
  • Exceptional interpersonal communication
  • Compensation/benefits administration
  • Packaging and sanitation
  • Budget governance
  • Business development
  • Sales expertise
  • Recruiting and hiring
  • Client relations
  • Salary structure/compensation analysis
  • Budget development
  • Advertising and marketing
  • Team standards

Additional Information

  • CHARACTER REFERENCES Available upon request certify that the information above written is true and correct according to the best of my knowledge.
  • Koukash PERSONAL INFORMATION

Languages

Arabic, English
NATIVE LANGUAGE
English
Fluent
A1
Arabic
Master or proficient
C2

Accomplishments

  • Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
  • Supervision - Supervised sales team to monitor sales activity and goal achievement.
  • Marketing - Implemented marketing strategies which resulted in [X%] growth of customer base.
  • Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
  • Resolved product issue through consumer testing.

Affiliations

  • Professional Convention Management Association
  • International Association of Administrative Professionals
  • Project Management Institute

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Rabie KoukashGeneral Manager