Racha Semaan

• Leading the business unit of Apple in the region in addition to other CPG, Banking and Tourism accounts
• Managing a team of 9 media professionals across planning and performance divisions
• Supporting the BD unit through developing pitch strategies

• Leading the integrated planning teams of LVMH and Expo2020 Dubai across the different functions
• Responsible for all multichannel and integrated media strategies for Expo2020 and LVMH
• Leading the LVMH Business across 7 brands (Dior, BVLGARI, Fendi, Guerlain, Givenchy, TAG Heuer, Loro Piana) while managing a team of 8 media professionals across planning, performance divisions
• Leading the media team for Expo2020 Dubai through developing award winning strategic campaigns
• Have been awarded an appreciation trophy from Expo2020 Dubai for driving success and exceeding business results
• Expo2020 Dubai campaigns have been awarded several prestigious awards for best use of integrated campaigns

• Managed the integrated planning team (online and offline) for COTY Luxury portfolio (8 brands : Gucci, Hugo Boss, Burberry, Roberto Cavalli, Chloe, Tiffany, Marc Jacobs, Calvin Klein)

• Managed and Led the COTY Luxury Pitch – and was assigned Media Manager on the account after winning the pitch
• Managed the media planning team for Huawei
• Extended my role to Strategy Manager , specifically developing pitch strategies

• Managed the media team for KFC – one of the biggest clients at the agency
• Extended my client portfolio to include :

- Clorox, Acuvue, Lifescan, Americana FMCG

• Senior Media Planner (Americana, IFFCO, DMI)

• Media Planner on key accounts (Americana-KFC, Hardee’s, Pizza Hut, TGIF, Red lobster, Krispy Kreme – Continental Tires)

• Liaised cross functionally on a daily basis to collect, assimilate and analyze marketing activities across all markets and all offices.
• Managed the day to day running of partner associations, planning, executing and reporting in a timely manner.
• Represented Bayt.com on various TV and online segments:

http://www.youtube.com/watch?v=Tv50o5JaFL 0

http://www.youtube.com/watch?v=Oy8lJM- o8QE

http://www.mydubaimycity.com/en/videofull/60 8/Baytgetting-ready-for-your-interview

http://www.mydubaimycity.com/en/videofull/56 7/BaytSearching-for-a-job