Rachel George
Dubai
Summary
As a Online Merchandiser, I am responsible for overseeing the online product presentation and performance of an e-commerce site as well as stock management. This role involves managing the digital product catalog, ensuring that products are effectively displayed, categorized, and optimized for search and conversion. Collaboration with logistics, warehouse, marketing, design, and product teams to implement strategies that drive sales, improve the customer experience, and maintain brand consistency. Key tasks include analyzing sales data, monitoring trends, adjusting pricing and promotions, A/B testing for user experience improvements, and developing strategies for product launches and seasonal campaigns.
Overview
13
13
years of professional experience
Work History
Online Merchandiser
Alshaya Group
11.2023 - Current
- Developed detailed logistics forecasts based on historical data, allowing for proactive inventory management decisions.
- Managing product assortment, pricing, promotions and inventory to optimize category performance
- Manage online & offline operations across all third-party relationships across departments and categories
- In charge of planning and managing the trade calendar and onsite execution which promote the brand, products, and services across each platform
- Implement merchandising strategies to optimize trade on each marketplace and/or .com sites
- Work with Content Executive to create and plan monthly content assets where necessary
- Collaborate with Buying and Retail teams on product listings, promotional opportunities, inventory updates, orders and pricing updates
- Creating, optimizing, and maintaining digital platforms and stock availability to efficiently trade
- Monitor inventory levels and review stock accuracy to determine the need for stock
- Commercial and trading reporting of each platform to the team, stakeholders & business
- Developing and executing strategic plans for the assigned product category to drive sales and profitability
- Analyzing market trends, consumer behavior and competitor activities to identify growth opportunities and market gaps
- Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives
Content Management Specialist
Tamara
04.2022 - 10.2023
- Plan & execute marketing plan, marketing calendar on a monthly basis
- Create & manage the content on multiple pages on our website/app
- Coordinate with partnership team & design team to prepare content for CRM channels & other communications
- Create opportunities to drive traffic to our app, execution of campaigns
- Evaluate performance of marketing campaigns and strategize for future campaigns
- Train new members on campaign management on app/web
- Lead projects on store development, search improvements, digital & more
- Create email newsletters in line with communications plan and monitored performance statistics against KPIs, making recommendations for continual improvement opportunities
- Leverage CRM data to send targeted emails designed to increase sales
- Create algorithm for app management, conduct market research to stay at par
Senior Associate Site Merchandiser
Amazon
07.2019 - 04.2022
- Coordinating and managing resources to provide thorough and authoritative detail page content, manager product launches, create email campaigns, plan social media content, track, maintain reports/data, site wide event planning and merchandising
- Propose new traffic-driving content strategies
- Create emails, category pages, brand stores, campaigns, and develop and manage free search improvement projects
- Created plans and communicated deadlines to complete projects on time
- Produced content for websites and social media channels to enhance brand visibility
- Explored and created new ways to resolve problems with processes, technology or team members to improve overall efficiency
Financial Analyst
Northern Operating Services
06.2016 - 10.2017
- Procure reports and tax information of the clients and update them on our database
- Ensure all client documentation is completed and maintained on a timely basis and accurately
- Perform job and task analysis to document job requirements and objectives
- Work with the internal teams to ensure client reports have been accurately updated
- Train new members of the team about the process and procedures followed
Advisor
24/7 Pvt Limited
06.2012 - 04.2013
- Maintaining a positive, empathetic and professional attitude towards customers always
- Responding promptly to customer queries and acknowledging and resolving them
- Knowing our products inside and out so that you can answer questions & keeping records of customer interactions, transactions
- Ensure customer satisfaction and provide professional customer support
Education
Bachelor of Business Management -
Bangalore University
01.2016
Skills
- Data Analysis
- Product Knowledge
- SEO & Content Optimization
- Project Management
- Trend spotting & Forecasting
- Leadership & Mentoring
- Initiative & Problem-solving
Timeline
Online Merchandiser
Alshaya Group
11.2023 - Current
Content Management Specialist
Tamara
04.2022 - 10.2023
Senior Associate Site Merchandiser
Amazon
07.2019 - 04.2022
Financial Analyst
Northern Operating Services
06.2016 - 10.2017
Advisor
24/7 Pvt Limited
06.2012 - 04.2013
Bachelor of Business Management -
Bangalore University
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