Rachita Gusain
New Delhi
Summary
Career transition professional with 3 years of experience in the medical laboratory field and recent certification in Digital Marketing. Strong background in accuracy, documentation, and process-driven work, combined with hands-on experience in SEO, social media marketing, content creation, and digital campaigns. Seeking an entry-level Digital Marketing role to apply analytical and creative skills for business growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern (Fresher)
Digiperform Digital Career Academy
Delhi, india
05.2025 - 11.2025
- Developed and scheduled social media posts for practice accounts to boost engagement.
- Designed visuals using Canva to support marketing initiatives.
- Conducted hashtag and caption research to enhance post visibility.
- Completed coursework in SEO, covering on-page, off-page, and technical basics.
- Executed keyword research and optimized sample web pages for search engines.
- Applied backlink submission techniques during SEO practice project.
- Created sample search ad campaigns, learning keyword match types and bidding strategies.
- Gained practical experience in Google Ads and email marketing strategies.
Lab Technician
Accura - the clinical laboratory
Delhi, india
01.2016 - 03.2021
- Reported on testing, collating and presenting results using appropriate scientific methods.
- Observed strict laboratory hygiene rules and procedures to eliminate specimen contamination.
- Processed samples methodically and efficiently.
- Enforced quality control procedures and health and safety guidelines.
- Conducted laboratory tests and procedures with precision, adhering to strict quality control protocols.
- Conducted extensive laboratory tests and recorded results accurately.
- Routinely serviced and cleaned lab equipment in line with manufacturing instructions.
- Maintained spotlessly clean, tidy working areas to deliver accurate, methodical working practices.
- Maintained laboratory equipment, performing regular calibrations and adjustments to guarantee operational efficiency.
- Prepared solutions and reagents required for sample testing with care and precision.
- Trained new staff in laboratory procedures and safety protocols, enhancing team competency and efficiency.
- Prepared, analysed and labelled media, specimens and samples.
- Collected and successfully isolated specific samples from cells for analysis.
Education
Digital Marketing Training Course -
Digiperform Digital Career Academy
01.2025
Bachelor of Arts Programme -
Delhi University, School of Open Learning
01.2018
Diploma in Medical Lab Technician -
Institute of Public Health & Hygeine
01.2016
Intermediate - Class XII
CBSE Board
01.2014
Matriculation - Class X
CBSE Board
01.2012
Skills
- Search Engine Optimization (On-page & Off-page)
- Social Media Marketing (Instagram, Facebook, LinkedIn)
- Google Ads (Search & Display - Basics)
- Keyword Research & Competitor Analysis
- Content Writing Basic
- Canva (Basic Designs)
- Google Analytics (Basic Understanding)
- Meta Business Suite (Basics)
- Google Ads
- Google Analytics
Certification
Digital Marketing Certification, 2025-01-01
Language
English
Hindi
Custom Section
- Google Ads
- Google Analytics
- Google Search Console
- Canva
- Buffer / Meta Business Suite
- Keyword Tools (Semrush / Keyword Planner - basic)
Disclaimer
I hereby declare that the above information is true to the best of my knowledge and belief.
Timeline
Digital Marketing Intern (Fresher)
Digiperform Digital Career Academy
05.2025 - 11.2025
Lab Technician
Accura - the clinical laboratory
01.2016 - 03.2021
Digital Marketing Training Course -
Digiperform Digital Career Academy
Bachelor of Arts Programme -
Delhi University, School of Open Learning
Diploma in Medical Lab Technician -
Institute of Public Health & Hygeine
Intermediate - Class XII
CBSE Board
Matriculation - Class X
CBSE Board