RADWAN EL KHATIB
Dubai,UAE
Summary
Experienced Digital Marketing Specialist with a strong background in Social Media Ad Strategy, Campaign Planning, and Client Relations. Proficient in using Meta Ads Manager and developing social media strategies to enhance brand visibility. Skilled in Content Briefing, Data Analysis, and Market Research, with a proven ability to collaborate effectively within teams. Adept at utilising Google Slides and Microsoft Office for creating compelling presentations. Committed to driving successful social media advertising campaigns and developing innovative digital marketing strategies.
Overview
4
4
years of professional experience
18
18
years of post-secondary education
Work history
Account Executive
C2 Communications
Dubai
10.2024 - 05.2025
- Manage day-to-day operations for clients in the automotive, retail, and lifestyle sectors, including Mercedes-Benz Smart, XPENG, and ZOOM.
- Coordinate with creative and production teams to deliver TikTok, Meta, X, LinkedIn, and YouTube content tailored to market trends.
- Present social-first creative references and trend forecasts to guide concept development.
- Assist in reporting campaign performance and analyzing audience insights across social platforms.
- Strengthen client relationships through regular check-ins, feedback loops, and collaborative idea sessions.
Social Media & Marketing Strategy Specialist
Meta
Ottawa
03.2023 - 05.2024
- Led consultations with small and medium businesses across North America on Meta Ads and growth strategies.
- Analyzed performance metrics and provided strategic recommendations for Meta and Instagram campaigns.
- Delivered tailored advice to boost content quality, audience targeting, and ad effectiveness.
Sales Executive
National MXC Disinfection
Dubai
06.2021 - 01.2022
- Developed targeted sales strategies that increased monthly sales by 25%.
- Conducted market research and built strong client relationships, contributing to a 20% increase in client retention.
Education
Bachelor of Business Administration - Marketing
University of Ottawa
08.2018 - 07.2022
High School Diploma -
International School of Choueifat
08.2004 - 04.2018
Skills
- Social Media AdStrategy
- Campaign Planning
- Client Relations
- Meta Ads Manager
- TikTok Strategy
- Content Briefing
- Data Analysis
- Team Collaboration
- Communication
- Market Research
- Google Slides
- Microsoft Office
- Social Media Advertising
- Digital Marketing Strategies Development
Languages
English
Fluent
Arabic
Native
Timeline
Account Executive
C2 Communications
10.2024 - 05.2025
Social Media & Marketing Strategy Specialist
Meta
03.2023 - 05.2024
Sales Executive
National MXC Disinfection
06.2021 - 01.2022
Bachelor of Business Administration - Marketing
University of Ottawa
08.2018 - 07.2022
High School Diploma -
International School of Choueifat
08.2004 - 04.2018
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