Rafael Flores
Dubai
Summary
An experienced and multifaceted professional with over a decade in market research and analytics. Also, a wealth of retail experience with premium brands like American Eagle and Cat & Wood Works. Skilled in delivering strategic market insights and empowering brands to capture and act upon growth opportunities across diverse markets including Latin America, Asia, the Middle East, and Africa. Adept in synthesizing complex data from multiple sources to craft compelling narratives for executive decision-making and brand development.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
CMK Senior Manager
Alshaya Group
01.2022 - Current
- Key leader in the design, deployment, and analysis of the Brand Health Tracking (BHT) program for our top 10 brands, shaping brand strategies across three key markets.
- Engineered an executive customer journey dashboard alongside the Data Reporting team and agency partners, blending over 350 measures from 18 data sources for our leading brands.
- Serve as the analytical lead conveying strategic insights to the Senior Leadership Team (SLT), guiding organizational direction with quarterly reports.
- Initiated and managed a comprehensive pre-testing program, gauging consumer responses to creative campaigns, ensuring data-driven decisions pre-launch.
Consumer Market Insights Lead
Mezzan Holding
07.2019 - 01.2022
- Directed data analysis and strategic insights enabling significant business growth and portfolio management for the FMCG sector within the group.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Successfully generated recommendations for a portfolio revamp of the meat company business, reducing tail skus and increasing profitability.
- Generated the distribution strategy for the chips manufacturing business,
Market Research Manager
Unilever Gulf
10.2018 - 07.2019
- Managed retail index analytics for Unilever, unraveling market opportunities and critical insights for product development and growth across various categories.
- Presented research findings to senior leadership, influencing strategic planning and resource allocation decisions.
Market Research Manager
Nestle UAE (Secondment)
04.2017 - 10.2018
- Led a robust analytics framework for the Cereals category, liaising with CPW market leaders to inform strategic planning and execution.
- Analyze the performance of Nestle cereal business across, identify white space opportunities for products and brands.
- Help in the implementation of portfolio strategies across 11 different markets in Asia Middle East and Africa
Market Manager
Nielsen El Salvador
04.2012 - 04.2017
- Oversaw commercial operations and client services, nurturing partnerships with key accounts such as Unilever.
- Drove revenue for the company by onboarding local clients, leading to over 30% sales boost
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed accounts to retain existing relationships and grow share of business.
Education
Postgraduate Degree in Marketing -
ISEADE - FEPADE
El Salvador 02.2014 - 10.2014
Bachelor of Science - Business Economics
ESEN
El Salvador 01.2008 - 12.2012
Skills
- Communication Skills
- Microsoft Office
- Analytics
- Data Analysis
- Research
- Client Services
- Market Research
Details
Dubai, United Arab Emirates
Timeline
CMK Senior Manager
Alshaya Group
01.2022 - Current
Consumer Market Insights Lead
Mezzan Holding
07.2019 - 01.2022
Market Research Manager
Unilever Gulf
10.2018 - 07.2019
Market Research Manager
Nestle UAE (Secondment)
04.2017 - 10.2018
Postgraduate Degree in Marketing -
ISEADE - FEPADE
02.2014 - 10.2014
Market Manager
Nielsen El Salvador
04.2012 - 04.2017
Bachelor of Science - Business Economics
ESEN
01.2008 - 12.2012
Similar Profiles
ANAS Al-ZAGARIANAS Al-ZAGARI
System Support Engineer at Alshaya GroupSystem Support Engineer at Alshaya Group
Kharen Jane MacusiKharen Jane Macusi
Store manager at Alshaya GroupStore manager at Alshaya Group
Fatma AbdelwahabFatma Abdelwahab
Senior customer service officer at Alshaya GroupSenior customer service officer at Alshaya Group