Summary
Overview
Work history
Education
Skills
Websites
Certification
LANGUAGE
ATTENDED
RESPONSIBILITY
Timeline
Generic
RAFEK

RAFEK

Abu Dhabi

Summary

Accomplished professional with expertise in public relations management and business growth strategies. Demonstrates a strong ability to lead teams and manage marketing initiatives, driving community engagement and social outreach. Skilled in event coordination, customer relationship management software, and market analysis, with a proven track record of enhancing product knowledge and financial modelling. Committed to training and mentoring, aiming to leverage these skills towards impactful business development.

Overview

24
24
years of professional experience
2012
2012
years of post-secondary education
1
1
Certification

Work history

Business Development Manager

SMART CALL
Dubai
02.2011 - 09.2025
  • Lead marketing initiatives for Social media Multi channel Engagement platform, AI Chatbot and AZP SMS service, Develop and implement strategic marketing plans to drive business growth, manage marketing budgets and track ROI for various campaigns, Collaborate with cross- functional teams to execute integrated marketing campaigns.

Computer Hardware Technician

ALMASHARIQ COMPUTER
Al Ain
07.2009 - 01.2011
  • Provided technical support and troubleshooting for computer hardware issues, Installed, maintained and repaired computer systems and peripherals, Conducted diagnostic tests to identify hardware problems and implemented solutions.

Sales Manager

SKY LAND COMPUTER Est.
Al Ain
08.2006 - 09.2008
  • Managed sales team and developed sales strategies to meet revenue targets. Established and maintained relationships with key clients and suppliers. Analyzed market trends and competitor activities to identify opportunities for growth.

Computer Hardware Technician

SILSILAH TECH COMPUTER
Al Ain
09.2004 - 06.2006
  • Diagnosed and repaired hardware issues for desktops, laptops, and peripherals. Installed and configured computer systems and software applications. Provided technical support to customers and resolved technical inquiries.

Administrator

RIVERA NET
Al Ain
09.2003 - 12.2004
  • Managed administrative tasks including scheduling, correspondence, and record-keeping. Handled customer inquiries and provided assistance with service-related issues.

Head of Arabic Teachers

K.S. ABDULLAH SENIOR SECONDARY ENGLISH SCHOOL (CBSE)
Kasaragod, Kerala
06.2002 - 09.2003
  • Lead a team of Arabic teachers and developed curriculum and teaching materials. Conducted training sessions for teachers to improve teaching methodologies. Collaborated with school administration to organize cultural and educational events.

Arabic Teacher and Member of Academic Council

DARUL ULOOM SENIOR SECONDARY ENGLISH SCHOOL (CBSE)
Kappur, Palakkad (Dt.), Kerala
04.2001 - 04.2002
  • Teach Arabic language and literature to higher secondary school students. Participated in academic council meetings to discuss curriculum development and student performance. Provided guidance and support to students to enhance their academic success.

Education

MBA - HR and Marketing Management

Sree Narayana Guru College

B.A - Public Administration

Sree Narayana Guru College

Diploma - Chinese Acupuncture

Zuasunni Community College of Alternative Medicine

Diploma - Counseling

TSSR COUNCIL-NGO under Government of India

Diploma - Computer Hardware & Network Engineering

KGCE

Degree - ISLAMIC STUDIES & Arabic Language

Darul Uloom Latheefia Arabic College

Skills

  • Public Relations Management
  • Business Growth Strategies
  • Marketing Initiatives
  • Team Leadership and Management
  • Community Engagement and Social Outreach
  • Event Coordination and Activity Planning
  • Customer relationship management software
  • Product knowledge
  • Training and mentoring
  • Market analysis
  • Financial modeling

Certification

  • Official UAE Volunteer (ID NO: VO23765)
  • Official UAE Red Crescent Volunteer (ID NO: 18976)
  • Spoken Arabic Tutor
  • U A E Driving License

LANGUAGE

English
Proficient (C2)
Arabic
Proficient (C2)
Malayalam
Proficient (C2)
Tamil
Fluent
Hindi
Proficient (C2)

ATTENDED

  • 1st international AYUSH conference & Exhibition 2017-UAE.
  • Arab Health Congress -UAE and Saudi Arabia, from 2012 to 2023.
  • Health Care Recruitment & Training Fair 2017, UAE.
  • World Investment Forum (WIF) Lead by United Nation 2023
  • GITEX Technology- UAE, from 2012 to 2023.
  • Gulfood, UAE 2024
  • SIAL food exhibition- UAE, 2015, 2016, 2017
  • Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC)-UAE 2017–2023
  • Smart Business Expo & India Trade-UAE 2017
  • CITISCAPE Real Estate Exhibition, UAE from 2012 to 2023
  • The world’s leading trade fair for Security, Safety and Fire Protection (Intersec) UAE, 2016, 2017.
  • World Future Energy Summit (WFES) UAE, 2015, 2016, 2017, 2018.
  • The International Defence Exhibition and Conference (IDEX) UAE, 2015, 2016, 2017.

RESPONSIBILITY

  • Public Relations
  • Develop and maintain strong relationships with media contacts, clients, and stakeholders to enhance brand reputation and visibility.
  • Create and execute strategic communication plans, including press releases, media kits, and social media content.
  • Coordinate and manage PR campaigns, ensuring alignment with brand objectives and targeted audience engagement.
  • Event Organization
  • Plan, organize, and execute high-quality events, including client meetings, corporate events, and community outreach programs.
  • Collaborate with vendors, sponsors, and stakeholders to ensure seamless event execution and optimal guest experiences.
  • Collect and analyze event feedback to improve future events and enhance participant satisfaction.
  • Guest Relations
  • Ensure a positive and welcoming experience for all guests by delivering exceptional customer service and personalized assistance.
  • Maintain up-to-date knowledge of services, offerings, and policies to respond to guest inquiries accurately and efficiently.
  • Implement guest feedback mechanisms to continuously improve service quality and client relationships.
  • Business Development
  • Identify and pursue new business opportunities to expand the client base and generate revenue growth.
  • Conduct market research and competitor analysis to inform strategic growth initiatives and enhance competitive advantage.
  • Develop proposals, presentations, and pitches that align with client needs and demonstrate value-added solutions.
  • Establish long-term partnerships with clients and industry contacts to foster business growth and promote brand awareness.
  • Team Leadership and Management
  • Lead and motivate a team to achieve goals through coaching, mentoring, and professional development initiatives.
  • Foster a collaborative team environment, encouraging open communication and a shared commitment to company objectives.
  • Conduct regular performance reviews to evaluate progress, identify areas for improvement, and recognize team accomplishments.
  • Community Engagement and Social Outreach
  • Develop and manage community engagement programs to enhance brand reputation and foster goodwill.
  • Establish relationships with local organizations, nonprofits, and community leaders to support social outreach efforts.
  • Organize volunteer activities, charity events, and community sponsorships to reinforce corporate social responsibility.
  • Track and report on the impact of social outreach initiatives, ensuring alignment with organizational values and objectives.

Timeline

Business Development Manager

SMART CALL
02.2011 - 09.2025

Computer Hardware Technician

ALMASHARIQ COMPUTER
07.2009 - 01.2011

Sales Manager

SKY LAND COMPUTER Est.
08.2006 - 09.2008

Computer Hardware Technician

SILSILAH TECH COMPUTER
09.2004 - 06.2006

Administrator

RIVERA NET
09.2003 - 12.2004

Head of Arabic Teachers

K.S. ABDULLAH SENIOR SECONDARY ENGLISH SCHOOL (CBSE)
06.2002 - 09.2003

Arabic Teacher and Member of Academic Council

DARUL ULOOM SENIOR SECONDARY ENGLISH SCHOOL (CBSE)
04.2001 - 04.2002

B.A - Public Administration

Sree Narayana Guru College

Diploma - Chinese Acupuncture

Zuasunni Community College of Alternative Medicine

Diploma - Counseling

TSSR COUNCIL-NGO under Government of India

Diploma - Computer Hardware & Network Engineering

KGCE

Degree - ISLAMIC STUDIES & Arabic Language

Darul Uloom Latheefia Arabic College

MBA - HR and Marketing Management

Sree Narayana Guru College
RAFEK