RAGHAD ALSAYED
Overview
11
11
years of professional experience
Work History
Marketing Lead
NEOM
03.2022 - Current
- Developed and executed 12-month marketing and communication strategy for Water Sector.
- Developed KPI and budget framework to track and measure return on annual marketing investment.
- Created and oversaw all internal and external content creation including newsletters, promotional videos, social media, websites, webinars, and press releases.
- Managed 2 team members, providing support for skill development, empowerment and cohesive direction.
- Developed internal SalesForce taskforce including training and managing 15 personnel.
Marketing Senior Specialist
NEOM
03.2021 - 03.2022
- Co-developed the inception of ENOWA brand including marketing, branding, social media and website strategies and implementation.
- Managed all marketing projects from inception to completion including campaigns and partner signing ceremonies.
- Managed all Water local and international events and conferences including the Discover NEOM events.
- Managed all internal and external communication including press releases, website articles, and media relations.
- Established SalesForce to track external activities.
- Evaluated vendor proposals, selecting partners who provided the best value for the investment made.
Business Specialist
NEOM
12.2020 - 03.2021
- Created a NEOM Water microsite which was later integrated with the NEOM.com website.
- Coordinated all marketing and communications activities
- Managed all events and conferences including internal NEOM Water Town Hall, local and international industry conferences.
- Lead Procurement activities and trained 3 employees on SAP Ariba and S/4HANA.
- Managed Aconex for engineering documentations and reviews.
Onboarding Specialist Intern
NEOM
06.2020 - 12.2020
- Facilitated the onboarding journey for new employees from the time they sign the offer to the end of their first month of employment
- Responsibilities include welcoming new joiners, answering questions, issuing visas and Iqamas, managing travel and accommodations, arranging for driver's licenses, SIM cards, ID badges, office tours, organizing laptops and welcome kits deliveries, and presenting at induction sessions weekly presentations
- Lead the process of pet relocation to the kingdom during COVID-19
- Lead the onboarding technology initiatives by driving LinkedIn Learning content, launching Augmented Reality onboarding app, coordinating 9 videos production, revamping onboarding journey toolkits, developing 3 Chatbots for NEOM website, and creating and testing an interactive media content on ThingLink.com
- Worked on SAP SuccessFactors developing and maintaining the onboarding portal
- Was the champion of DocuSign forms creation and maintenance for the Human Resources department
- Integrated DocuSign and SAP SuccessFactors recruitment portal and onboarding portal
- Lead the audit and organization of 600 NEOM employee files.
Marketing Consultant
Freelance
03.2018 - 02.2020
- Developed strategic marketing plans for 3 hospitality clients, incorporating a mix of traditional and digital approaches for optimal results.
- Improved customer engagement through successful social media interactions and content creation.
- Increased sales revenue by utilizing creative promotional strategies and events.
Account Manager
Anchor Marketing Group
06.2018 - 12.2018
- Executed a targeted direct marketing campaign for AT&T by raising awareness about newly installed fiber optic internet and 5G network
- Earned Top Performer award for attaining the highest sales volume per week
- Prepared daily and weekly reports for the CEO to demonstrate the campaign's health and profitability
- Coordinated back-end operations such as inventory control and territory mapping
- Interviewed, managed, trained and developed a team of 6 sales representatives.
Human Resources Intern
AFLAC Inc.
10.2017 - 12.2017
- Maintained an accurate candidate tracking system
- Accomplished sourcing 150 resumes of potential candidates per day, and conducting 10 interviews per day.
Network Security Engineering Intern
Saudi Aramco
02.2013 - 08.2013
- Designed and engineered secure network infrastructures for Saudi Aramco
- Assisted in producing a network security course for Saudi Aramco employees as well as prepared and presented a computer safety presentation for all IT departments.
Education
Business Certificate - Communication Strategies, Presenting With Impact
Harvard University
Boston, USA12.2022
Business Certificate - Leading More Effective Teams
Harvard University
Boston, USA08.2022
8-Week Course - Project Management Professional (PMP)
PwC Academy
NEOM, Saudi Arabia08.2021
Master of Business Administration (MBA) - Marketing
Claremont Graduate University
Claremont, USA05.2017
Bachelor of Science - Management Information Systems
Jubail University College
Jubail, Saudi Arabia05.2013
Course - Cisco Certified Networking Associate (CCNA)
Saudi Aramco
Dhahran, Saudi Arabia02.2013
Skills
- Marketing and Communications
- Public Relations
- Event Management
- Strategic Thinking
- Relationship Management
- Leadership
Timeline
Marketing Lead
NEOM
03.2022 - Current
Marketing Senior Specialist
NEOM
03.2021 - 03.2022
Business Specialist
NEOM
12.2020 - 03.2021
Onboarding Specialist Intern
NEOM
06.2020 - 12.2020
Account Manager
Anchor Marketing Group
06.2018 - 12.2018
Marketing Consultant
Freelance
03.2018 - 02.2020
Human Resources Intern
AFLAC Inc.
10.2017 - 12.2017
Network Security Engineering Intern
Saudi Aramco
02.2013 - 08.2013
Business Certificate - Communication Strategies, Presenting With Impact
Harvard University
Business Certificate - Leading More Effective Teams
Harvard University
8-Week Course - Project Management Professional (PMP)
PwC Academy
Master of Business Administration (MBA) - Marketing
Claremont Graduate University
Bachelor of Science - Management Information Systems
Jubail University College
Course - Cisco Certified Networking Associate (CCNA)
Saudi Aramco
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