Raghda Farhat
Dubai
Summary
Accomplished marketing leader with 15+ years of experience in luxury and beauty sectors across the GCC and Levant. Proven track record in launching high-impact brand strategies, managing $5M+ budgets, and driving double-digit growth through trade marketing, retail partnerships, and digital innovation. Known for aligning global brand vision with local market execution to boost visibility and profitability.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
9
9
years of professional experience
Work History
Global Brand Marketing Manager
Scion International LLC
09.2025 - Current
- Full ownership of global revenue growth and P&L performance for a premium fragrance portfolio
- Led end-to-end global influencer marketing strategy, building long-term, creative, and cost-efficient partnerships
- Oversaw the global digital marketing ecosystem, including social media strategy, content, and paid media execution
- Scaled TikTok as a hero platform, driving performance, trend-led creativity, and audience growth
- Drove sales and visibility across key e-commerce platforms including Amazon USA, UK, UAE, and priority marketplaces
- Partnered with sales teams, retailers, and regional distributors to maximize in-store and regional performance
- Led strategic planning and execution of ATL & BTL campaigns, ensuring brand consistency across markets
- Delivered ROI-driven marketing, conducting ROMI analysis and translating insights into leadership recommendations
- Played a key role in new product development (NPD), from concept creation to global launch and go-to-market strategy
- Shaped and evolved the global brand identity and product storytelling, defining USPs and positioning across all touchpoints
- Increased online engagement by 40% through comprehensive digital initiatives
Brand Marketing Manager
Mohamad Sadeq Ruyan (Retail Distribution for cosmetics brands)
12.2022 - 07.2025
- Built the brand’s regional presence across key wholesale partners including Lifestyle, L’Etoile, and Gold Apple
- Developed joint business plans and executed activations including pop-ups and shop-in-shop concepts
- Drove brand expansion strategies and retail partnerships across the Middle East
- Led social media strategy, increasing Instagram engagement by 40% through influencer collaborations and storytelling campaigns
- Ran seasonal social media campaigns (e.g., Ramadan, Eid, Black Friday) that generated up to 80% increase in traffic during peak retail windows
- Managed paid social media campaigns with a monthly budget of $15K, increasing lead generation by 35%
- Led negotiations and implemented counter designs to elevate in-store performance
- Explored strategic collaborations for gifting and seasonal activations
- Served as the go-to market intelligence contact for the luxury watch industry
- Managed the full product lifecycle from selection to customer delivery
- Coordinated 15 successful product launches within the first year of tenure
Senior Marketing Manager
Stepture
03.2020 - 10.2022
- Directed marketing strategies for Puig and LVMH brands across multiple markets
- Oversaw $5M+ marketing budget, reducing costs by 25% while maintaining lead quality
Marketing Manager
Pronails
03.2017 - 02.2020
- Increased brand awareness by 50% through targeted marketing strategies
- Led annual promotional campaigns in coordination with cross-functional teams
- Implemented content calendar and performance tracking tools (e.g., Meta Business Suite, Later), improving consistency and reporting
- Launched brand ambassador and influencer programs
- resulting in a 3x increase in user-generated content and boosting brand authenticity
- Launched two new product lines based on market research findings
- Led social media strategy, increasing Instagram engagement by 40% through influencer collaborations and storytelling campaigns
- Directed influencer campaigns, boosting social engagement by 60%
- Improved user experience and web traffic by 20% through website redesign
- Managed integrated campaigns combining PR, digital, and event marketing
- Increased brand engagement by 40% via targeted email campaigns for loyalty program members
- Improved product launch ROI by 25% through optimizing marketing channels for beauty products
Head Beauty Department
Izzat Daoufi
03.2011
- Drove business growth through tailored brand strategies and customer relationship management
- Oversaw brand P&Ls, contributing to consistent revenue growth
- Secured long-term retail partnerships and annual commercial agreements
- Analyzed market trends and competition to inform strategy and activation plans
- Managed social media channels, growing followers by 25% and engagement by 30%
- Increased departmental revenue by 15% in 2022 through strategic product placements and promotions
- Supervised 30+ marketing campaigns annually, coordinating across multiple international markets
- Boosted annual sales by 20% by launching innovative marketing initiatives targeting upscale consumer segments
Education
Bachelor - Banking and Finance
American University of Culture and Education
Lebanon01.2009
Skills
- Strategic Planning
- Brand Development
- Budget Management
- Digital Marketing
- Cross-functional Leadership
- Data Analysis
- Social Media Strategy
- Content Creation
- Trade Marketing
- Teamwork and collaboration
- Friendly, positive attitude
- Problem-solving
Accomplishments
- Social Media Growth
- Increased followers by 25% and engagement
- Launched 3 major product campaigns, achieving 35% market share growth
- Elevated retention rates by 15% through improved product positioning and messaging
- Applied data-driven insights to improve ROI by 20% across campaigns
- Negotiated contracts saving over $200K in vendor expenses
- Developed platform-specific content strategies for Instagram, TikTok, and LinkedIn, boosting total impressions by 60%
- Implemented content calendar and performance tracking tools (e.g., Meta Business Suite, Later), improving consistency and reporting efficiency
- Collaborated with cross-functional teams to align social content with campaign goals, improving CTR by 25%
- Managed a $2.5 min. marketing budget, overseeing 15 international campaigns simultaneously
- Boosted brand awareness by 30% by initiating a series of digital marketing events
- Generated additional $5 min. in annual sales by launching a new regional marketing campaign
- Achieved 25% increase in brand loyalty through targeted customer retention initiatives
LANGUAGES
Arabic: Native
English: Proficient
French: Intermediate
Timeline
Global Brand Marketing Manager
Scion International LLC
09.2025 - Current
Brand Marketing Manager
Mohamad Sadeq Ruyan (Retail Distribution for cosmetics brands)
12.2022 - 07.2025
Senior Marketing Manager
Stepture
03.2020 - 10.2022
Marketing Manager
Pronails
03.2017 - 02.2020
Head Beauty Department
Izzat Daoufi
03.2011
Bachelor - Banking and Finance
American University of Culture and Education