RAHAF CHEHAB
Abu Dhabi,UAE
Summary
Dynamic marketing professional with expertise in marketing strategy and planning, budget management, and ROI tracking. Proven ability to develop and execute impactful campaigns while managing branding and creative direction. Skilled in stakeholder and agency management, digital and social media strategy, and data analysis. Proficient in Microsoft Office Suite with a strong foundation in market research analysis and creative ideation. Committed to driving brand growth through innovative strategies and data-driven insights.
Overview
15
15
years of professional experience
Work history
Marketing Manager
Asteco PM - Aldar Investment Properties (AIP)
Abu Dhabi
2025.09 - 2026.05
- Lead integrated marketing strategies across commercial and residential assets.
- Manage annual budgets ensuring KPI achievement and ROI optimization.
- Develop yearly marketing plans aligned with business objectives.
- Ensure brand consistency across all assets and touchpoints.
- Oversee campaign delivery from concept to execution.
- Collaborate with stakeholders, agencies, and property teams.
- Monitor performance and optimize campaigns using data insights.
- Support leasing objectives through targeted campaigns and activations.
Branding & Marketing Specialist
Aldar Retail
Abu Dhabi
2021.09 - 2025.08
- Led branding and marketing for 36+ retail assets.
- Developed integrated marketing strategies and content calendars.
- Managed campaigns end-to-end ensuring performance and delivery.
- Oversaw agency management and daily operations.
- Controlled budgets, ROI tracking, and financial reporting.
- Coordinated cross-functional teams and stakeholders.
Account Manager
Impact BBDO Advertising
Abu Dhabi
2018.03 - 2020.08
- Managed advertising strategies aligned with client objectives.
- Led campaign execution and client servicing.
- Coordinated between creative, media, and research teams.
- Ensured timely delivery and billing accuracy.
Account Manager
Brands & Beyond
Abu Dhabi
2015.09 - 2018.02
- Managed key client relationships and ensured project delivery.
- Developed proposals and presentations.
- Coordinated with internal teams to meet objectives.
- Arranged and attended networking events, expanding professional contacts and prospects.
- Devised marketing plans, resulting in increased brand awareness.
- Achieved client satisfaction by managing key accounts effectively.
Events & Marketing Executive
Khalidiya Palace Rayhaan by Rotana
Abu Dhabi
2011.09 - 2013.09
- Managed corporate and social events.
- Developed proposals and contracts.
- Supported hotel marketing initiatives.
- Enhanced customer satisfaction with effective issue resolution techniques.
- Oversaw email marketing campaigns, enhancing direct communication efforts.
- Led cross-functional teams for seamless event execution.
Education
Diploma - Tourism and Hotel Management
European International College
IGCSE - undefined
International Community School
Abu DhabiSkills
- Marketing Strategy & Planning
- Budget Management & ROI Tracking
- Campaign Development & Execution
- Branding & Creative Direction
- Stakeholder & Agency Management
- Digital & Social Media Strategy
- Data Analysis & Reporting
- Microsoft Office Suite
- Market research analysing
- Creative ideation
Timeline
Marketing Manager
Asteco PM - Aldar Investment Properties (AIP)
2025.09 - 2026.05
Branding & Marketing Specialist
Aldar Retail
2021.09 - 2025.08
Account Manager
Impact BBDO Advertising
2018.03 - 2020.08
Account Manager
Brands & Beyond
2015.09 - 2018.02
Events & Marketing Executive
Khalidiya Palace Rayhaan by Rotana
2011.09 - 2013.09
IGCSE - undefined
International Community School
Diploma - Tourism and Hotel Management
European International College