Management Trainee
Xanadu Realty, Digital Marketing
05.2021 - Current
- Conducted secondary research and competitor analysis, defined targeting approach and customer outreach, conducted keyword research and developed go-to-market strategy for a luxury land project ‘Rivergate’.
- Developed a phased and detailed digital media plan, elevated awareness through organic and paid social media campaigns by over-achieving target impression share by 23%.
- Coordinated with the internal teams and external agencies to generate marketing collaterals like website, videos, images, and e-books.
- Handled online brand presence and generated 90 leads overnight in the teaser phase through Facebook lead generation campaigns and Google Display Network.