22 years | Male +91-8109011614 A creative management professional with good communication and presentation skills. Proficient in problem-solving, client- engagement, process-orientation, and delivering data-driven insights while being people-oriented and a fast learner
Work History
Management Trainee
Xanadu Realty, Digital Marketing
05.2021 - Current
Conducted secondary research and competitor analysis, defined targeting approach and customer outreach, conducted
keyword research and developed go-to-market strategy for a luxury land project ‘Rivergate’.
Developed a phased and detailed digital media plan, elevated awareness through organic and paid social media
campaigns by over-achieving target impression share by 23%.
Coordinated with the internal teams and external
agencies to generate marketing collaterals like website, videos, images, and e-books.
Handled online brand presence and generated 90 leads overnight in the teaser phase through Facebook lead generation
campaigns and Google Display Network.
Intern
07.2020 - 08.2020
Deployed off-page SEO process (using Web 2.0, Social Bookmarking, Directory Filing, Infographic and video
submission) and generated 50-60 backlinks to improve page & domain authority.
Conducted website audit (using MOZ, SEO site checkup) and prepared audit report for website optimization.
Marketing Intern
05.2020 - 06.2020
Designed organic social media campaigns (using Canva), analyzed performance metrics, and created content
calendar resulting in additional 30% followers.
Deployed the process of generating collaterals for marketing and branding initiatives, sent requests for quotation, and
closed the project by saving 35% of the allocated budget through effective negotiation.
Identified problems by conducting secondary research (using Ubersuggest, SEMrush) for content ideas and keyword
targeting, managed content management platform (WordPress), recommended strategies for optimization.
Worked closely with Ad operations team to learn about programmatic, and drive engagement and high CTR through
optimized video advertising campaigns for brands like Tide, BMW, and Citi Bank
Breakout Escape Games Search Engine.
Education
PGDM - Marketing & Finance
Great Lakes Institute of Management
B. Com (H) - Accounts
The Bhopal School of Social Sciences
12th - undefined
Mithi Gobindram Public School
10th - undefined
Anand Vihar School
Proficient in Microsoft Excel, Word, and PowerPoint
Basic proficiency in Tableau, MySQL, and SPSS
Certified in Google Search ads, Display ads, Analytics, and Facebook Advertising - undefined
Certified in Agile foundations: Project Management by LinkedIn learning - undefined
Accomplishments
Organized social media campaigns in collaboration with CEI, and raised INR 7,100 in 20 days as a part of resiliencysolutions for economic rehabilitation due to disruption caused by coronavirus pandemic.
Undertook strategy and planning project for 121Academy – devised growth plans, product improvement methods,marketing techniques, along with the resources and probable budget required for the implementation of AI.
Analyzed web traffic and campaigns of HDFC Ergo Health Insurance to gain customer insights through sentiment andtwitter analysis, word cloud, brand comparison, and gave strategic recommendations using Konnect Insights.
Mapped the journey of ‘Durex’ as a brand by doing research and applying marketing concepts like product portfolio,Ansoff’s matrix, NPD, brand repositioning, suggested areas of improvement from a product and brand perspective.
Devised a business pitch plan for a car servicing startup, studied market segments, conducted situation analysis, effortestimation, and growth plans, prepared the business model, and developed a presales proposal to pitch the businessto an auto manufacturerAwards & Achievements.
Finalist – IIM Indore – National sales, marketing, and strategy competition.
Finalist – IMI New Delhi – National social initiative consulting competition.
Finalist – IIM Ranchi – National consulting case study competition.
Rewarded with ‘Best performer’ title during the summer internship at Z1 Media.
College Lead Representative in Dare2Compete National Igniters Club 2020 comprising of 233 studentsInterests and Hobbies.
Public Speaking – Master of Ceremony in Crest 9.0, annual management fest of Great Lakes Gurgaon, 2020.
Dancing – Winner in Abhivyakti folk-dance festival and college level dance events.
Doodling and Cooking.
Timeline
Management Trainee
Xanadu Realty, Digital Marketing
05.2021 - Current
Intern
07.2020 - 08.2020
Marketing Intern
05.2020 - 06.2020
Certified in Agile foundations: Project Management by LinkedIn learning - undefined
Proficient in Microsoft Excel, Word, and PowerPoint
Basic proficiency in Tableau, MySQL, and SPSS
Certified in Google Search ads, Display ads, Analytics, and Facebook Advertising - undefined