Rahul Kohli
Dubai
Summary
An accomplished marketing leader with over 18 years of experience spearheading strategic and digital marketing initiatives across the Technology, Fintech, and Financial Services sectors.
Overview
18
18
years of professional experience
Work History
VP Global Marketing
Leoforce (B2B SAAS)
04.2021 - Current
- Generated over $ 20M in revenue pipeline, driving a 90% contribution to ARR with a 10x ROI through targeted full-funnel ABM campaigns across the different stages of the buying cycle.
Head of Marketing
mPokket (Fintech)
09.2020 - 02.2021
- Managed to scale acquisitions 2x via Google and Facebook App campaigns, affiliate marketing, referral campaigns, influencer marketing, and full-funnel optimization strategies informed by user feedback.
Director Digital Marketing
UAE Exchange (Payments)
05.2018 - 07.2020
- Doubled online remittance volumes from USD 20M to USD 40M via Persona-led marketing strategy and programs.
Marketing Leader
H&R Block (B2B & B2C SAAS)
11.2014 - 03.2018
- Drove a 15x user growth from 40K to 600K tax filers in 3 years via targeted marketing programs aimed at B2C and B2B tax filers in India.
Global Digital Lead
IBM (B2B Software)
12.2009 - 11.2012
- Managed and mentored a cross-functional global team to deliver digital enablement to program leads aligned to the regional program plans, improving time to market by 2x.
Education
DUAL MBA (Marketing & Finance) -
ESCP Europe
12.2005
GNIIT (Systems & IT Diploma) - undefined
NIIT
06.2002
B.COM (Hons) - undefined
St. Xavier’s College
04.2002
Skills
- Cross-Functional Team Leadership
- Stakeholder Relationship Management
- PR & Communication
- Brand Marketing & Positioning
- Creative Development
- Go-to-Market Planning
- Product Marketing
- Event Management
- Project Management
- Budget Management
- Strategic Partnerships
- Growth Marketing
- Lead Generation
- Digital Marketing
- SEO
- ASO
- SEM
- PPC
- Programmatic Ads
- Content Development
- Social Media Management
- Campaign Management
- Data & Digital Analytics
- Marketing Automation
- Sales Enablement
- CRM
- Corporate Communications
- Growth planning
- Operations Management
Awards
- The Great Marketing Minds UAE | Best Integrated Approach & CRM
- Gulf Digital Experience Award | Most Influential Global Marketing Leaders
- World Marketing Congress | Best Social Media Campaign, H&R Block
- CMO Asia | Best Content Marketing Series, H&R Block
- CMO Asia | Best Digital Marketing Professional, The Mobby Awards
- Power of Ideas Finalist Economic Times
Timeline
VP Global Marketing
Leoforce (B2B SAAS)
04.2021 - Current
Head of Marketing
mPokket (Fintech)
09.2020 - 02.2021
Director Digital Marketing
UAE Exchange (Payments)
05.2018 - 07.2020
Marketing Leader
H&R Block (B2B & B2C SAAS)
11.2014 - 03.2018
Global Digital Lead
IBM (B2B Software)
12.2009 - 11.2012
DUAL MBA (Marketing & Finance) -
ESCP Europe
GNIIT (Systems & IT Diploma) - undefined
NIIT
B.COM (Hons) - undefined
St. Xavier’s College
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