Rami Mazraeh

Palms And Roses is a passion project I share with my childhood best friend. It is an online store that focuses on unisex street fashion with the targeted audience being people aged 18-35. Together, my friend and I, created the brand as metaphor for our childhood upbringing in United Kingdom and our adolescent maturity years in the United Arab Emirates. For that reason we decided to opt for the palm and rose to capture both sides of the coin that is our life.

I have been lucky to learn through my mistakes in this industry and business, they are as follows;

• Learnt the ever evolving skills of sales and marketing - this was accomplished by firstly performing an exhaustive research of the industry, target audience and our competitors.
• Marketing was completed through influencers and advertising companies which is a skill asset in its own right. Grasping the illusive and cutting edge competence in advertising. Sales and marketing are lifelong skills worth continuing to develop.
• Worked with diligence to regularly meet or exceed special targets, including credit card applications, special donations and specific product promotions.
• Aligned branding initiatives and sales strategies with our goals. A combination of long term goals and short term goals that allow us to track our progress towards them
• Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.

My team and I were coordinating the assessment, installation and monitoring of implementing cathodic protection under the mentorship of Michael Nixon.

For some brief background information, cathodic protection is a technique and major weapon to combat and control the inevitable corrosion of a metal surface and more importantly extend the lifespan of a building or structure.

During my time with Nixon Cathodic, I learnt many valuable life lesson while working in the construction industry;

• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately. This ultimately aided in meeting and even surpassing timeline expectations in the fast paced atmosphere.
• Exceeded goals through effective task prioritization and great work ethic. The company culture greatly emphasized and encouraged accomplishing our set targets swiftly while maintaining all safety measures.
• Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment. Understanding the balance between preserving the safety of everyone involved while simultaneously working expeditiously.
• Developed the skill of understanding the different personality types you will encounter in the workspace, how to approach them in a motivational fashion and deescalate any conflict created as a result of the high pressure environment.