Summary
Overview
Work history
Education
Skills
Languages
Timeline
BusinessAnalyst
Rami  Said

Rami Said

Dubai,United Arab Emirate

Summary

Track record of driving revenue growth and spearheading successful media advertising campaigns for clients. Possessing a keen understanding of the ever-evolving digital landscape, I am dedicated to leveraging innovative strategies and cutting-edge technologies to optimize advertising effectiveness and client satisfaction. With a strong background in media sales and a deep comprehension of consumer behavior, I excel in aiding brands grow their businesses through digital advertising, cultivating strategic partnerships, and delivering exceptional ROI for clients across diverse industries.

Overview

13
13
years of professional experience
21
21
years of post-secondary education

Work history

Twitter Lead - MENA Growth Markets

Connect Ads DMCC
Dubai, United Arab Emirates
01.2019 - Current

1. Sales and Revenue Generation: Developing and executing sales strategies to achieve revenue targets by identifying new business opportunities and upselling advertising solutions to existing clients. Meet and exceed sales quotas.

2. Client Relationship Management: Building and maintaining strong relationships with senior decision makers amongst key advertisers, agencies, and our partners (Twitter).

3. Market Analysis: Staying up-to-date with industry trends, competitive landscape, and changes in the social media and digital advertising space to cater propositions towards market's needs.

4. Sales Presentations and Negotiations: Prepare and deliver compelling sales presentations to clients, demonstrating the value of Twitter's advertising solutions. Negotiate pricing and contract terms to ensure mutual success.

5. Campaign Performance Analysis: Analyzing advertising campaign performance data to measure the effectiveness of Twitter's advertising solutions. Providing clients with insights and recommendations to optimize their campaigns and achieve their KPIs.

6. Sales Reporting: Maintaining accurate records of sales activities, opportunities, and client interactions using CRM systems or other relevant tools.

7. Event Participation: Representing Twitter at industry events, conferences, and seminars to network with potential clients and promote Twitter's advertising offerings

8. Adherence to Policies: Ensuring compliance with Twitter's advertising policies and guidelines to maintain a positive advertising ecosystem and protect the interests of users and advertisers.

9. Team Leader: Building and leading a team of 6 professional digital expertise to grow the business and ensure a strong market positioning within the growth market in MENA (Qatar, Oman, Bahrain, Kuwait, Pakistan, Iraq, Levant)

Digital Sales Manager

Webedia Arabia (Diwanee)
Dubai, United Arab Emirates
07.2017 - 12.2018

1. Sales Strategy: Developing and executing a strategic plan to achieve sales targets and revenue goals. Identifying new business opportunities and market trends to stay ahead of the competition.

2. Digital Product Knowledge: Demonstrating in-depth knowledge of the company's digital products, services, or advertising solutions. Educating clients on the benefits and value proposition of the offerings.

3. Client Acquisition: Identifying and prospect potential clients, building a strong pipeline of leads, and converting them into paying customers. Nurturing and maintaining long-term relationships with existing clients to ensure repeat business.

4. Sales Presentations: Delivering persuasive sales presentations to clients, showcasing the company's digital solutions and addressing clients' needs and objectives effectively.

5. Content Creation: Catering and Pitching content solutions collaborating with top influencers to meet clients' needs and goals 2. 6. Negotiation and Closing: Negotiating pricing, contracts, and terms with clients to secure deals and close sales. Ensuring mutually beneficial agreements that meet both the client's and company's objectives.

6. Market Research: Staying up to date with industry trends, competitor activities, and digital marketing developments. Using this knowledge to refine sales strategies and stay competitive.

7. Collaboration: Collaborating with cross-functional teams, such as editorial, talents, creative, operations and production, to align efforts and deliver exceptional customer experiences.

8. Industry Events: Attending industry events, conferences, and networking opportunities to expand your professional network and represent the company positively.

Programmatic Sales Manager

C1X
Dubai , United Arab Emirates
01.2017 - 07.2017

1. Ad Tech Expertise: Possessing a strong understanding of programmatic advertising technologies, demand-side platforms (DSPs), supply-side platforms (SSPs), and real-time bidding (RTB) processes. Be able to communicate complex concepts to clients effectively.

2. Sales Presentations: Preparing and delivering persuasive sales presentations to clients, highlighting the advantages of programmatic advertising, data-driven targeting capabilities, and performance tracking.

3. Campaign Analysis: Collaborating with data analysts to monitor and evaluate the performance of programmatic advertising campaigns. Provide clients with detailed campaign reports and insights to optimize their advertising ROI.

4. Contract Negotiations: Negotiating pricing, contracts, and terms with clients to ensure mutually beneficial agreements that meet the client's objectives and maximize revenue for the company.

5. Client Acquisition: Identifying and engaging potential programmatic advertising clients, agencies, and partners. Conducting sales pitches, presentations, and product demonstrations showcasing the value and benefits of programmatic advertising.

6. Brand Positioning: Educating and promoting C1X's one-stop-shop programmatic solution to the MENA market (Tier 1,2 & 3 agencies, direct clients)

Digital Sales Executive

AlKhaleejiah Publishing
Dubai, United Arab Emirates
07.2010 - 06.2017

1. Sales Presentation: Promoting and pitching our offline and online publishers to agencies and clients.

2. Collaboration: Working closely with multiple teams to evaluate and execute on opportunities and campaigns (operations, production, talent & editorial teams)

3. Client Acquisitions: On-boarding new clients and maintaining close relationships with existing clients and agencies

4. Innovations: Exploring market development on creative ideas to merge print and digital and execute out of the box executions with clients to stand out.

Education

Bachelor of Business Administration - Marketing & Advertising

A.U.M - Hawaii University
Lebanon
01.2003 - 03.2010

Lebanese Baccalaureate Certificate of Secondary Ed - Economics

SABIS - International School of Choueifat
Lebanon
01.1990 - 06.2003

Skills

Digital Advertising Expertise

Leadership and Team Development

Team Player

Client Relationship Management

Presentation Skills

Market Analysis

Business Development

Pitching & Negotiating

Languages

Arabic
Native
English
Fluent
French
Elementary

Timeline

Twitter Lead - MENA Growth Markets

Connect Ads DMCC
01.2019 - Current

Digital Sales Manager

Webedia Arabia (Diwanee)
07.2017 - 12.2018

Programmatic Sales Manager

C1X
01.2017 - 07.2017

Digital Sales Executive

AlKhaleejiah Publishing
07.2010 - 06.2017

Bachelor of Business Administration - Marketing & Advertising

A.U.M - Hawaii University
01.2003 - 03.2010

Lebanese Baccalaureate Certificate of Secondary Ed - Economics

SABIS - International School of Choueifat
01.1990 - 06.2003
Rami Said