Ramy Elgendy

• Creating long term Patient Access strategies that align with global and local brand strategies and leveraging growth for Biogen Gulf portfolio.
• Designing innovative schemes in collaboration with local health authorities to address major barriers for patient access to treatment.
• Formulating affiliate local pricing strategies with responsibility of managing pricing corridor for Biogen portfolio in close liaison with Value and Access Head.
• Strengthening, developing, and influencing local external policy and regulations to support key accounts market access.
• Developing evidence tools and relevant patient access arguments to provide recommendations to senior management for optimizing market access and shaping local healthcare environment.
• Working closely with sales, marketing, medical, regulatory, finance, compliance and legal teams to ensure successful execution of high impact program strategies that supports business.

• Developed growth strategy focused both on financial gain and customer satisfaction across Middle East, Africa, India and Pakistan.
• Conducted research to identify new markets and customer needs with focus on UAE, Egypt, Iran, Algeria, India and Pakistan.
• Consulted external customers on company’s products addressing aligning with clients’ objectives.
• Prepared sales contracts ensuring adherence to law-established rules and guidelines.
• Built long-term relationships with new and existing customers.
• Developed entry level staff into valuable salespeople.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Worked with existing customers to increase purchases of products and services.
• Identified issues, concerns or areas for improvement and worked with team to resolve.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Negotiated, prepared and signed contracts with clients.
• Supported marketing teams, creating, deploying and optimizing campaigns for clients.
• Applied consultative selling techniques to prospect senior management to close business.
• Prospected 3 new weekly leads using cold calling, site visits and customer referrals.

Reimbursement and Market Access:

• Developed in-depth understanding of local market and competitor landscape.
• Identified data gaps to support future strategies and developed plans locally to meet these needs.
• Worked cross functionally to gain key insights to support Market Access Strategy development and future activities.
• Mapped key stakeholders and thought leaders from Market Access perspective.
• Planned and visited stakeholders to meet needs for patients’ access to products.
• Identified partnership opportunities with local health authorities.
• Supported identification of health economic related training needs by external stakeholders.
• Developed the brand value proposition & health economics differentiation.
• Reviewed and adapted products’ value dossier, evidence-based differentiation strategies.
• Tailored key value messages of product to meet local stakeholders needs.
• Collaborated and partnered with key stakeholders through training on value story of brands.
• Engaged cross-functionally to communicate all market access and health economic related activities to help build robust brand plan.
• Mapped current & future market access environment and analyzed key drivers for market access trends.
• Provided health economic and value messaging training to different field support teams.
• Monitored private insurance environment to find opportunities for collaboration..

Pricing:

• Developed/localized pricing strategies to achieve optimum pricing that serve business goals.
• Analyzed/Monitored pricing regulations and update affiliate of any new guidance.
• Built and update affiliate pricing dash board.
• Managed internal price approvals through building business cases while monitoring P&L profile.
• Worked closely with Business Heads and finance partners to anticipate pricing dynamics/referencing for Long Range Planning.
• Worked closely with Regulatory Affairs in New Drug Submissions, Renewals and Appeals.
• Periodically verified approved prices while worked closely with the Demand & Supply Team to ensure proper implementation of approved price per channel.

• Worked cross-functionally to develop timely and robust market access strategies.
• Ensured earliest market access for through Value communication and proper customer engagement.
• Lead and worked closely with key stakeholders to understand and elicit Market Access/Reimbursement requirements.
• Soundly understood products’ key value messages, value proposition and proper communication to ensure meeting needs of local stakeholders.
• Conducted regular trainings and workshops to educate key stakeholders of value of products from Market Access perspective.
• Ensured alignment in pricing strategy with global pricing guidance.

• Managed Qatar’s Oncology/HIV portfolio including launching new products like Daunavir in HIV and Abiraterone in Prostate Cancer.
• Monitored Market conditions and competitors’ activities, and adjusted account sales objectives to address latest market developments.
• Executed marketing campaigns, including new product introductions and existing products development.
• Worked closely with Key Opinion Leaders and Decision Makers in Infectious Diseases/Oncology and Formulary managers to introduce new medications into account formulary.
• Tracked and monitored sales, stocks and consumption to ensure delivery, availability and accessibility of products at local markets.

• Achieved Sales objectives of Anti-Thrombotic blockbuster Plavix® across assigned territory.
• Develop and expand existing customer base.
• Maintained professional customer interactions.
• Addressed customers concerns regarding prices and availability.
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
• Monitored weekly sales to write reports for senior leadership and streamline operational processes.