Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
References

Ramy Usama

Fujairah

Summary

Results-driven marketing and events leader with 14+ years of hands-on experience delivering high-impact campaigns, brand activations, and government-level events across the UAE. Specialized in live events, integrated marketing strategy, and destination branding—bridging creativity with execution. Known for leading cross-functional teams, managing multimillion-dirham projects, and crafting bold brand narratives that move people and markets. A creative mind with a business backbone—and a relentless drive to leave a mark.

Overview

14
14
years of professional experience
8
8
Certificate

Work History

Marketing & Events Manager

Fujairah Adventure Center (GOV)
10.2020 - Current
  • Led the full spectrum of marketing, media, and communications for the world’s first government adventure tourism center.
  • Executed 120+ events and campaigns, raising public participation by over 60% and establishing the center as a community anchor.
  • Developed in-house media production and influencer strategies, reducing outsourcing costs by 25% while elevating content quality.
  • Managed all branding and social media presence, aligning with UAE government standards and Fujairah Vision 2040.
  • Co-created and promoted hiking trails, climbing routes, and adventure destinations, positioning Fujairah as a global eco-tourism hub.
  • Acted as the center spokesperson, building trust with stakeholders, residents, and international delegations.

Managing Director

Madd Media
01.2024 - Current
  • Lead a UAE-based hybrid creative agency delivering integrated campaigns for government and private sector clients.
  • Spearheaded projects across branding, media production, and events in line with UAE Vision 2031 and Fujairah Vision 2040.
  • Managed partnerships with national entities, including Fujairah Digital Government and the UAE Bodybuilding Federation.
  • Built and led a cross-functional remote team (UAE & Egypt), boosting creative efficiency by 40% and ensuring seamless execution.
  • Positioned Madd Media as a bilingual, government-compliant agency known for agility, innovation, and high-impact storytelling.

"Currently managing operations with a reliable remote team while actively seeking a leadership opportunity in a global organization."

Founder & Creative Strategist

Shkitz Production
01.2020 - 12.2023
  • Launched a boutique creative studio focused on authentic brand storytelling.
  • Handled over 50 clients in F&B, fashion, education, and wellness.
  • Managed remote teams across UAE and Egypt, improving creative efficiency by 40%.

Administrative Assistant

Al Sakhra Building Contracting
10.2018 - 12.2019
  • Supported 23 concurrent projects during a period of operational and financial restructuring.
  • Managed schedules, vendor coordination, and documentation across multiple teams.
  • Maintained workflow stability and internal communication in a high-pressure environment.

Social & Content Intern

SMA 360 Degree Marketing
05.2018 - 10.2018
  • Rotated across social media, content creation, and basic campaign coordination.
  • Contributed to client work by assisting with ideation, copywriting, and scheduling posts.
  • Gained broad exposure to agency operations and cross-functional teamwork.

Freelance Event Supervisor

DWTC Via Vibes Events & Other
12.2016 - 05.2018
  • Supervised execution of 10+ large-scale exhibitions over 2 years, including GITEX, ATM, Cityscape, and Gulf Food.
  • Led on-ground teams of 10–20 staff per event, ensuring seamless logistics and smooth visitor experiences.
  • Coordinated live brand activations, product demos, and crowd control for events attracting 20K+ attendees.

Freelance Field Researcher & Call Center Support

Feedback Market Research
01.2016 - 05.2017
  • Delivered on-demand field surveys across UAE regions, ensuring accurate data collection for multiple campaigns.
  • Supported call center operations, making 30+ daily calls during high-volume research projects.
  • Collaborated with full-time teams to complete 20+ client assignments, contributing to campaign success rates.



Education

Bachelor of Arts - Mass Communication

University of Sharjah , Sharjah, United Arab Emirates
06.2022

Skills

  • Strategic & Brand Marketing
  • Integrated Marketing Campaigns
  • Cross-LOB (Line of Business) Strategy
  • Brand Positioning & Guardianship
  • Live Event Strategy & Management
  • Cross-functional Event Coordination
  • Stakeholder & Vendor Management
  • Regional Event Adaptation (MENA focus)
  • Team Leadership & Collaboration
  • Internal & External Stakeholder Engagement
  • Corporate Communication
  • Multicultural Team Management
  • Regional Market Knowledge (MENA)
  • Strategic Budgeting & ROI Optimization
  • Content Localization & Cultural Sensitivity
  • Project Management Tools

Certification

  • UIAA-Certified Sport Climbing Instructor (2025)
  • Train-the-Trainer: Mountain Leadership & Communication – Fujairah Adventure Center (2025)
  • Sport Single Pitch Climbing Course – UIAA / CMCOF (2024)
  • NAUI Open Water Diver Certification (2021)
  • Evacuation & Rescue Training – UAE Civil Defense, Ministry of Interior (2024)
  • Digital Marketing Professional Diploma – Digital Marketing Institute (DMI)
  • TV Directing Certificate – University of Sharjah (2016)
  • Certified Mountain Leader – Fujairah Adventure Center

Languages

Arabic
English

Timeline

Managing Director - Madd Media
01.2024 - Current
Marketing & Events Manager - Fujairah Adventure Center (GOV)
10.2020 - Current
Founder & Creative Strategist - Shkitz Production
01.2020 - 12.2023
Administrative Assistant - Al Sakhra Building Contracting
10.2018 - 12.2019
Social & Content Intern - SMA 360 Degree Marketing
05.2018 - 10.2018
Freelance Event Supervisor - DWTC Via Vibes Events & Other
12.2016 - 05.2018
Freelance Field Researcher & Call Center Support - Feedback Market Research
01.2016 - 05.2017
University of Sharjah - Bachelor of Arts, Mass Communication

References

Available upon request.
Ramy Usama