Ramya Shukla

Managed the largest category (AED 650 Mn) of the company- Sofas & Tables for the GCC (Gulf Cooperation Council) countries

Key Achievements

• Spearheaded the FY25–26 range review strategy and led its successful presentation to the board, setting the direction for future assortment planning.
• Co-developed the highest revenue-generating Ramadan theme (~9 Mn AED) in the company's history, driving exceptional seasonal performance.
• Consistently introduced 3–4 new products per month within six months—double the average—demonstrating strong product development and sourcing capabilities.

Stakeholder Management

• Managed 50+ suppliers across 5 countries: China, Indonesia, Turkey, Egypt, UAE
• Coordinated with 4+ multifunctional teams: Merchandising, Marketing, Visual Merchandising (VM), Design, and Learning & Development (L&D)
• Participated in 3 sourcing trips to China, attending Shanghai and Guangzhou Furniture Fairs for new vendor selection and product development.

Product Management

• Spearheaded a catalogue of 1,000+ products across 4 different categories, monitoring sales trends, inventory levels, promotions, and discounts
• Developed 10+ new products based on consumer needs and market trends

Strategic initiatives

• Conducted competitive analysis across 4 major retailers – to shape market-relevant assortments.
• Spearheaded FY range review strategy within 6 months of joining—introduced tech-integrated sofas and redefined value-entry assortment by territory.
• Coordinate channel-specific strategies for eCom and B&M, including pricing, content, and promotional planning.
• Curated product names and narratives to ensure compelling and brand-aligned presentation across retail and online platforms.

Bootstrapped | 20+ countries | 100% Organic Growth

Founded and scaled an e-commerce startup (CAGR: 66.6%) selling customised handcrafted gifts made by 18+ women from marginalized and low-income backgrounds

Key Achievements & International Recognition

• Featured in LA Art Show- an international art exhibition in Los Angeles, California (United States) exhibiting 120+ global artists/galleries
• Awarded Etsy's “Star-Seller” (5% of 5 million sellers) for consistent 5-star ratings, prompt response to queries and on-time deliveries
• Showcased in Oytra's (leading art supply brand in India) social media channels with a 12K+ viewership (Instagram, YouTube, & Facebook)
• Featured in Tanishq India's Pudhumai Penn campaign celebrating women in entrepreneurship (across 50+ Tanishq stores in South India)

Digital Marketing & Growth

• Fulfilled orders for 20+ celebrities including Radhika Ambani, AR Rahman, & Shankar Mahadevan with a ~35% repeat order rate -Acquired 500X organic exposure via influential figures like Ananya Panday, Kriti Sanon, Siddhant Chaturvedi & Janhvi Kapoor
• Improved organic ranking by 93% and secured Top 3 search results on Google using Search Engine Optimization & marketplace analytics
• Achieved ~10 million impressions, a return-on-sale of 3 & 20X increase in organic traffic through 3+ content marketing strategies
• Improved conversion rate by >200% (75th percentile among Shopify stores) through product sampling, referral, & email marketing
• Engaged 50,000 customers using go-to-market strategies & 50+ targeted advertisements through Meta Business Suite

Operations Excellence

• Diversified distribution channels by setting up 3 international marketplaces (Etsy, eBay, and Pinkoi) and a D2C channel
• Set up a global 3P supply chain in 200 countries and built a 100+ product catalogue through industry research in art & gifting market
• Decreased 70% waste generation using recycled packaging material, devised an easy recycling methodology & trained artists to adopt it
• Leadership & Stakeholder Management
• Reduced delivery cycle by ~50% causing ~300% increase in revenue by negotiating with 5 logistic partners like Delhivery & ShipRocket
• Upskilled & cross-trained 50+ artists and worked across 8+ multidomain art forms (e.g., resin, crochet) to develop customized products
• Conceptualized a standard operating procedure for smooth end-to-end artist onboarding, functioning, and management experience

Reviewed and edited Medical & Life sciences research papers to facilitate their publication in high-impact factor journals including Nature & Elsevier

Key Achievements

• Received two fast-track promotions as a reviewer within 6 months (avg:1 year) & advanced to the role of trainer in 1.5 years (avg:2 years)
• Awarded 3.6+ on 4 Quality Index (avg: 3.2/4) for consistently delivering high-quality papers with 80% improved language and readability
• Awarded the “Expert Editor” badge for achieving unwavering client satisfaction, low error rate, & fewer than 1% overall customer complaints

Content Development

• Authored & edited 600+ research papers & scientific reports and 70+ theses as per industry trends to gain 20+ million viewership
• Communicated and coordinated with 100+ multilingual scientists via the Customer Relationship Management portal
• Trained 15+ recruits in scientific writing & handled projects in multidisciplinary areas, like Oncology, Diabetes, & Pharmacology
• Conducted comprehensive assessments of 200+ editors' work, assigning Quality Indices & collaborating with 4+ cross-functional teams

Crisis Management & Functional Excellence

• Successfully handled 2X than business as usual during the COVID-19 pandemic, significantly expediting research & vaccination strategies
• Achieved a 60% reduction in turnaround time for delivery of submission-ready manuscripts, mitigating last-minute submission problems
• Rendered the company's highest-tier 'Premium Editing' & 'Premium Plus' editing services & selected by 50+ scientists for exclusive work