Ramzi Haddad
Abu Dhabi
Summary
A Marketing, Digital and Communications Business Lead with a wealth of experience managing high performing teams across Europe, the Middle East and Africa. Passionate about delivering business growth and building global client relationships, partnering with stakeholders, and consulting them to create award winning integrated marketing campaigns. Leading with #optimism, #authenticity and #integrity. Apple🍎Fan | Lego🧱AFOL
Overview
24
24
years of professional experience
Work History
Head, Brand Partnership Marketing
COP28
Abu Dhabi , UAE
Nov 2022 - Current
- Successfully launched the global brand mark in Abu Dhabi Sustainability Week through an international campaign that is helping drive sustainability and environmental perception of the United Arab Emirates. Launched COP28 website (cop28.com)
- Launched a portal with a full set of calendar updates for the President-Designate (DrSultanAlJaber.com) including SEO, SEM.
- Leading on development of marketing campaigns with key COP28 sponsors and collaborating/ coordinating with venue operations, their marketing teams and building critical relationships with each COP28 partner to ensure event participation success.
- Collaborating with UNFCCC on building all communication and marketing aspects to drive a successful event for host and organizing body.
VP Campaigns Marketing
Expo 2020 Dubai
Dubai , UAE
04.2021 - 04.2022
- As VP Campaigns Marketing, I was tasked with driving the positioning of Expo 2020 in domestic and international
markets, across both consumer and business segments. This included creating compelling stories and campaigns for a wide range of audiences across a breadth of platforms, liaising with internal and external stakeholders including Partners and International Participants to ensure consistency in messaging and identify opportunities for collaboration, and building relationships with local suppliers and agencies. - My team of 13 talents was tasked with maintaining Expo owned channels including digital and social, upholding the integrity of the Expo 2020 brand across all touchpoints, and helping deliver more than 24 million visits to Expo with 60 percent of our budget dedicated to digital marketing.
- Oversaw creative and activation agency relationships making sure all campaigns across domestic and international markets are planned, created, and executed according to the Expo brand guidelines, marketing brief, and approved budgets within strict delivery timelines.
- This position was also tasked with managing marketing collateral for a key component of Expo 2020 legacy; The Programme for People & Planet, around which more than 220 events were convened that were covered with hundreds of creative collaterals in a detailed pre, during and post tailor-made social content strategy for thematic event weeks dedicated to solve the world's 10 most urgent challenges culminating with the Global Goals Week, led by the United Nations, which brought the world together at Expo 2020 Dubai from 15 to 21 January 2022 to mobilize and accelerate momentum to advance the Sustainable Development Goals (SDGs) and drive global change for a more sustainable future for all by 2030.
Emerging Markets MD
Dentsu International
, Lower Gulf, Pakistan
01.2017 - 01.2019
- Lead all centralized network pitches delivering over 10 million USD in business wins most notably The Dubai
Parks and Resorts in UAE, Standard & Chartered Bank in Pakistan, and P&G account in Iran. Carat UAE and Lower Gulf (Part of Dentsu International)
General Manager
Carat
Dubai , UAE
01.2014 - 01.2016
- Relationship and planning lead for the top two accounts General Motors and Microsoft, working closely with our international lead teams to ensure strategic planning consistency across the GCC.
- Lead on several successful global New Business pitches (e.g MasterCard and Standard Chartered Bank) delivering +$16M in New Business billings and the agency's best year in total net billings
- Delivered above norms TRR client satisfaction scores 3 years in a row.
Business Development Director
Cheil Worldwide
Dubai , UAE
01.2012 - 01.2014
- Developed the New Business function in Cheil and delivered account wins worth $3.5M in revenue winning the du telecom experiential account and Dubai Water & Electricity authority account (DEWA)
- Managed the DEWA account as business lead and created all the marketing collateral for the Dubai Global Energy Forum held in 2013, under the theme ‘Clean Energy for Sustainable Development' and under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and in line with the long-term national initiative ‘Green Economy for Sustainable Development' to build a green economy in the UAE.
Business Development Director
Saatchi & Saatchi
Dubai , UAE
01.2010 - 01.2012
- Pitched and won $5M revenue by helping orchestrate pitches for flydubai budget airline, World Future Energy Summit, World Energy Forum, and Cadbury Chocolate
- Managed with a small team the creative development of all collateral for the World Future Energy Summit over 2 years.
Account Director
Saatchi & Saatchi
Beirut, Dubai, Milano
01.2000 - 01.2005
- Planned and managed all comms for the Procter & Gamble Pampers, Ariel and Crest brands for theLevant region (including Cyprus and Iraq) with Saatchi & Saatchi
- Developed and honed strategic and brand equity and communication roadmap understanding byundertaking several Procter & Gamble marketing framework trainings
- Managed CIS, Russia, and Turkey Oral care business for Procter & Gamble based out of Saatchi & Saatchi Milan, Italy helped deliver successful brand campaigns for local brand Blend-A-Med in Russia.
Education
Leadership in the digital economy - Digital Marketing
Hyper Island
Online 06/2018 -
Bachelor of Arts - Business Management
American University of Beirut
Beirut 09/1992 - 07/1996
Skills
- Google Ads
- Copywriting
- Digital marketing
- Influencer marketing
Additional Information
- Canadian National (fluent English, Arabic, Italian) Based in UAE EXPERIENCE Mob:
Languages
English
Native
Timeline
Head, Brand Partnership Marketing
COP28
Nov 2022 - Current
VP Campaigns Marketing
Expo 2020 Dubai
04.2021 - 04.2022
Emerging Markets MD
Dentsu International
01.2017 - 01.2019
General Manager
Carat
01.2014 - 01.2016
Business Development Director
Cheil Worldwide
01.2012 - 01.2014
Business Development Director
Saatchi & Saatchi
01.2010 - 01.2012
Account Director
Saatchi & Saatchi
01.2000 - 01.2005
Leadership in the digital economy - Digital Marketing
Hyper Island
06/2018 -
Bachelor of Arts - Business Management
American University of Beirut
09/1992 - 07/1996
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