RANA ALI
Riyadh,01
Summary
I am an accomplished commercial aviation executive with over 15 years of experience in 4 various international and local aviation companies. with a proven track records in driving revenue growth, enhancing operational efficiency, and leading high-performing teams. My expertise includes implementing innovative pricing strategies, developing strategic partnerships, and introducing technological advancements. I am committed to continuous learning and active participation in industry forums and events underscores and dedication to staying at the forefront of the aviation sector. My strategic vision, operational expertise, and leadership skills make me a valuable asset in the aviation industry.
Overview
16
16
years of professional experience
Work History
Business Development Consultant Pax
Chapman Freeborn Airchartering
10.2023 - Current
- Forged strong relationships with key stakeholders, enhancing brand reputation and fostering long-term collaborations.
- Negotiated favorable contract terms with clients, maximizing profitability while maintaining strong relationships.
- Streamlined internal processes to improve efficiency, enabling the team to focus on revenue-generating tasks.
- Implemented data-driven decision-making processes that informed resource allocation and prioritization of business opportunities.
- Achieved targeted revenue growth by implementing effective sales strategies and tactics.
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
- Conducted market research and analyzed industry trends to inform business development strategies.
- Led proposal development efforts, winning multiple high-value contracts for the company.
- Collaborated with cross-functional teams to develop innovative product offerings that met customer needs.
- Increased client base by identifying new business opportunities and developing strategic partnerships.
- Enhanced overall company competitiveness by researching competitor strengths/weaknesses and recommending appropriate countermeasures.
- Optimized sales funnel management practices, leading to increased lead conversion rates and shorter sales cycles.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
- Communicated with local organizations to build networks and develop leads.
- Created and optimized records management strategies to coordinate and protect information.
- To proactively identify targets and secure business opportunities across both the Passenger / Commercial and Private Jet products.
- Responsible for developing the Passenger Sales Strategies and implementing related business objectives across the region in line with the local management.
- To play a fundamental role in developing future growth and enhancing the position of the company as a market leader.
- To proactively support the development of the Passenger Strategies and implement related business objectives across the Region in line with the organizational objectives.
- To assist the broking teams in managing clients where necessary.
Commercial Director
Flyadeal
06.2022 - 08.2023
- Introduced innovative pricing strategies, contributing to a 30% increase in the company's revenue within 10 months
- Developed strategic partnerships, expanding business network by 40%
- Developed and implemented group volume with price packages, increasing the number of targeted customers by 35% implementing variable pricing models
- Successfully launched the first flight on June 23, 2022, and managed to capture a load factor of over 90% within the first three months, outperforming competitors with up to 12 years more experience in the market
- Led a dynamic team of 10 members, fostering a collaborative environment that increased team productivity by 25%
- Introduced a new perspective for cost-saving that was culturally adequate, leading to a 20% reduction in operational costs
- Conducted regular remote and in-person meetings with headquarters personnel, providing insights that led to a 15% increase in market share and a 25% increase in revenue
- Led the Hajj 2023 bidding application process, successfully winning the bid and securing a contract worth $5M for the company.
Commercial Director
SunAir Aviation
07.2021 - 03.2022
- Led the formulation of a comprehensive business plan that outlined the company's strategic direction and growth objectives
- Successfully launched three new domestic as well as two regional destinations during the period, which resulted in a significant increase in passenger traffic and revenue for SunAir Aviation.
Deputy Commercial Director
Badr Airlines
01.2016 - 10.2020
- Managed profitable operations despite challenging economic conditions, including USD currency inflation and fuel price increases, maintaining profitability throughout my tenure
- Implemented main office development program, a self-developed strategy aimed at upgrading staff knowledge base, which positively impacted performance and customer satisfaction
- Led a diverse team of 40 staff across 7 different fields and areas, resulting in a performance improvement of 88%
- Introduced new pricing models that led to a 20% revenue increase in the first year, and by the fourth year, revenue had increased by 50%
- Achieved total market growth from 7% to 58% during my tenure
- Established Badr Airlines as the first Sudanese carrier to offer online payment services using MasterCard and Visa
- Increased the number of routes and flight frequencies by 350%, expanding the company's reach and customer base
- Oversaw the Passenger Service System (PSS) selection and negotiation, choosing an IATA standard Amadeus partner system that suited the company's size and future plans
- Led Badr Airlines to become the first Sudanese carrier to complete a strategic and operational plan for ancillaries and a frequent flyer program
- Introduced and developed corporate deals with industry partners such as fuel suppliers, insurance companies, fellow airlines, Amadeus, SITA, and IATA
- Successfully won fuel company bidding for air transportation, securing a significant contract for the company
- Achieved commercial contract savings of 35% and reduced relevant running costs by 49% through strategic negotiations and cost-saving initiatives
- Pioneered the use of SITA messaging services among Sudanese carriers and set up a mobile application roadmap, positioning Badr Airlines as a leader in digital innovation in the Sudanese aviation industry.
Commercial Manager
SunAir Aviation
09.2014 - 12.2015
- Successfully established connections to 4 local airports and expanded to 4 international destinations, a 50% increase in the company's operational footprint
- Managed dynamic pricing strategies that generated revenues exceeding the breakeven point of each station's operating cost, a significant achievement in the first months of operations
- Developed a comprehensive business plan that guided the company's strategic direction and growth
- Led a diverse team of 30 members across various sections, fostering a high-performing and collaborative environment.
Vice President Commercial
Marsland Aviation
01.2011 - 11.2013
- Implemented strategies to minimize errors, leading to a 30% reduction in operational costs for the company
- Conducted comprehensive route studies that optimized flight paths and schedules, improving operational efficiency by 20% and increasing customer satisfaction by 15%.
GDS & Flight Scheduling Executive
Marsland Aviation
01.2010 - 12.2010
- Managed a team of 4 staff, leading to improvements across various customer and operational dimensions
- Implemented strategies that increased customer satisfaction by 25% and reduced complaints by 30%.
Global Distributed System officer
Marsland Aviation
11.2007 - 12.2009
- Played a significant role in implementing the IATA standard electronic ticketing system, making Marsland Aviation the first Sudanese airline to adopt this technology
- Led the initiative to distribute and sell Marsland Aviation's services through Amadeus, another first for a Sudanese airline, increasing the company's visibility and sales by 20%.
Education
B.Sc. in Computer Science -
University of Khartoum
Khartoum-Sudan08.2007
Skills
- Sales Forecasting and Analysis
- Revenue Management
- Global Distribution Systems (GDS)Partnership & Lead Generation
- Contract Negotiation
- Passenger Service Systems (PSS)
- Data Analysis and Reporting Customer Experience Management
- Pricing Optimization Marketing Analysis and research
- Brand Management
- Negotiation and Contract Management
- Strategic Sales Planning
- Product expertise
- Lead Development
- Industry Networking
Websites
Forums And Events Attended
- AACO (Arab Air Carrier Organization) and Amadeus Meetings and Forums: Marseille, France
- AACO (Arab Air Carrier Organization) and Amadeus Meetings and Forums: Dubai, UAE
- AACO (Arab Air Carrier Organization) and Amadeus Meetings and Forums: Beirut, Lebanon
- SITA Summits: Cannes, France
- AFRAA (African Airline Association) Route Network Coordination: Kigali, Rwanda
- AFRAA (African Airline Association) Route Network Coordination: Kampala, Uganda
- AFRAA (African Airline Association) Route Network Coordination: Cairo, Egypt
References
- Khalid Ali, GM, Flyadeal Sudan, +249912366820, +201118943865
- Ahmed AbuShaeera, CEO, Badr Airlines, +249912301345
- Antoine Medawar, Former CEO, Amadeus, +971506149421
Training
- AACO Regional Training Center, EgyptAir Training Academy: Advanced Marketing Strategies, 2019
- AACO Regional Training Center, EgyptAir Training Academy: Airline Costing - Measuring the Profitability of Routes and Products, 2018
- AACO Regional Training Center, EgyptAir Training Academy: Code Sharing & Interline Agreements, 2018
- Project Management Professional Course (Preparation for PMP exam), 2013
- Amadeus Support Center, Sudan: Training in Electronic System Direct, 2012
- Travel Technology Interactive, Marseille, France: Training in Departure Control System, 2010
- Maureva, Mauritius: Training in Revenue Accounting System (IATA standard), 2010
- Travel Technology Interactive, Marseille, France: Training in Report Export and Statistics Modules, 2009
- Travel Technology Interactive, Marseille, France: Training in Quick Sales Module, 2009
Timeline
Business Development Consultant Pax
Chapman Freeborn Airchartering
10.2023 - Current
Commercial Director
Flyadeal
06.2022 - 08.2023
Commercial Director
SunAir Aviation
07.2021 - 03.2022
Deputy Commercial Director
Badr Airlines
01.2016 - 10.2020
Commercial Manager
SunAir Aviation
09.2014 - 12.2015
Vice President Commercial
Marsland Aviation
01.2011 - 11.2013
GDS & Flight Scheduling Executive
Marsland Aviation
01.2010 - 12.2010
Global Distributed System officer
Marsland Aviation
11.2007 - 12.2009
B.Sc. in Computer Science -
University of Khartoum
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