Rana Hassan- Media Manager

• Working closely with the client and internal teams to develop marketing strategies that meet the client’s goal.
• Managing a full team to ensure campaigns performances are meeting the desired deliverables.
• Driving campaigns from planning to execution and beyond to meet key performance metrics across offline and online channels such as TV, social, display, etc.
• Coordinating client data and utilizing planning tools for optimized forecasting.
• Developing automation- and performance-based campaigns through strategic stakeholder partnerships.
• Monitoring media industry trends to remain ahead of developments and competitors.
• Interpreting and delivering to client media objectives, requirements and targets.
• Reconciling invoices to ensure that all billing and invoicing are on track and that our account is up to date.

· I was the main point of contact for all Dettol related queries for Reckitt.

· Planning & overseeing the execution of all Dettol monthly TV and digital campaigns.

· Worked with different stakeholders, teams & departments to ensure campaigns are on track.

· Reported for both TV and digital campaigns.

· Worked on monthly and annual Competitive Analysis.

· Worked with different audience and media tools such as Euromonitor, Brand Index, Brand pulse, GWI, etc. to rationalize media plans.

· Attended regular client status calls/meetings to facilitate and align on tasks.

Agency Level contribution/support

· Supported on few Haircare & Floorcare related briefs for Dyson.

. Supported Al Shayaa on strategies occasionally

· Contributed to several agency pitches including Majid Al Futtaim Group & ViVo.

· I am an active member in the agency culture committee, supporting in the agency events planning and execution.

Client Servicing Media Planner

Worked as a client facing media planner across different cluster of clients from different industries such as Bayer, Hasbro, Group PSA, Opel and Fonterra

· Created different offline plans (OOH, Print & Radio) and digital plans (Social, Display & Programmatic).

· Worked on different brand competitives to analyze market situation and spot opportunities.

· Tackled clients briefs to provide marketing solutions.

· Coordinated with different stakeholders (Social, Performance, Programmatic teams & Suppliers) to make sure campaigns are launched on time and running smoothly.

· Main POC to all the clients and handling their day- to-day requests.

· Attended client servicing meetings to answer clients doubts and questions.

· Supported on the development of the annual media strategy for different brands (Audience segmentation, Competitive, Industry insights, etc.)

· Worked with different audience and insights tools such as Ipsos Statex, Power Bi & Brandpuls.

· Reported directly to the client managing director.

• Got exposed to different media suppliers and created business relationships with them.
• Tracked budgets for different clients & worked on forecasts.
• Managed to maximize clients & agency value during suppliers' communications and negotiations.
• Worked on rough costing for new businesses pitches., Worked as a client facing media planner across different cluster of clients from different industries such as Bayer, Hasbro, Group PSA, Opel and Fonterra.

• I handled different tasks across several luxury brands including Van Cleef & Arpels and Mont Blanc
• Got exposed to different luxury brands industry insights and media approaches
• Spotted monthly trends and industry updates
• Worked on annual intensive print media plans
• Negotiated Print postilions with suppliers
• Worked on Media Rational and Print Tittles Profiling

• Omnicom Media Group, Dubai
• Created Media Plans for different campaigns
• Worked on different brand competitives
• Worked on different brands profiling
• Extracted data using Ipsos Statex tool (offline &
• Online)
• Extracted data by using OpTV for traditional Media
• Campaigns
• Worked on Media Plans Rationals